Randi has just had a long day at work. She wants to relax and decides to watch television. Which of the following theories best explains the decisions that individuals make when selecting media to fulfill a need?
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Uses and gratifications
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Facebook, YouTube, and Instagram are examples of ______ media.
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Social
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Jack recently saw an advertisement for a new computer. According to diffusion of innovations, which stage includes the potential consumer learning about the product?
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Knowledge
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Which of the following statements most accurately describes the relationship between message ambiguity and media richness?
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Highly ambiguous messages should be communicated using rich media.
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Louise just received a Facebook notification that she has been friends with Rachel for 4 years. ______ refers to the length of time in which two network members have been linked.
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Stability
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Alex watches Game of Thrones every week so she can talk about the show with her work friends. Which gratification is Alex seeking to fulfill?
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Personal relationships and social interaction
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Taylor is always the first person to have a new tech product. Unfortunately, he often has to wait until his friends also adopt the technology in order to interact with his friends over this new technology. What issue is Taylor experiencing?
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Reciprocal interdependence
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Ryan enjoys watching YouTube videos that review new products. He also enjoys going to see the products in person. The ability to view new technology in person refers to ______.
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Observability
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Ron wants to conduct an analysis to find out more about how his LinkedIn connections are related. Which analysis would help Ron?
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Social network analysis
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Innovator is First group of a social system to adopt an innovation; typically risk takers socially connected with other innovators.
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True
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The level of difficulty in understanding or using the innovation is complexity
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True
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The extent to which potential adopters can “try” an innovation before making the decision to adopt it is called
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Trialability
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The extent to which potential adopters can “try” an innovation before making the decision to adopt it is called
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Trialability
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Symmetry describes whether two people connected in a network share the ______ relationship with each other.
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Same type of
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Symmetry describes whether two people connected in a network share the ______ relationship with each other.
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Same type of
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The frequency, intimacy, or intensity of a network connection is called ________.
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Strength
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A ____that is highly central to the network is known as star.
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Node
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The existence of a network link over time is called________.
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Stability
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A particular focus on the content of the communications in a network analysis is called _________.
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Semantic network
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When individuals reject an innovation after trying it, returning to a different version of the innovation.Is statement of a______________.
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Replacement discontinuous
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Relative Advantage is an innovation has to be better at achieving the goals for performance
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True
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When adopters change the use for, or “repurpose,” an innovation this is called_________.
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Reinvention
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If an innovator or early adopter has the technology, they need others to adopt the technology in order to receive the maximum benefits.is statement of reciprocal interdependence.
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True
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The relative speed with which an individual (or group or organization) adopts an innovation is called the rate of____
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Adopting
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Persuasion stage is Part of the innovation ________process whereby a potential adopter goes beyond awareness of an innovation and actively seeks information about it.
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Decision
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Observability is extent to which an individual can view the innovation or its effects
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True
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Node is individual network member.
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True
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Network mode is the channel or channels used by network members.
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True
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Multiplexity is extent to which two network members are linked together by more than one relationship or type of communication.
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True
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Ideas, behaviors, or practices that spread from one person to another in a network is called_________
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Meme
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In network analysis, whether the connections between network members exist because of a common link.is statement of________
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Mediation
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Mediated Communication in which there is something in between the sender and receiver.
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True
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__________ richness information carrying capacity of a medium.
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Media
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_________is Complex organizations that are the source of many mass communication messages.
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Media
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Liaison is node with connections to two or more groups that would otherwise be
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Not linked
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Level of analysis focused on
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All
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Late majority is influenced by peer pressure
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True
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Laggards rarely, if never, adopt the innovation.
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False
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Knowledge stage is art of the innovation decision process whereby a potential ______becomes aware of an innovation and its potential uses
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Adopter
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Isolate is a node that belongs in a network but has links.
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False
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Innovation is an____________________ perceived as new.
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All
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___________stage is part of the innovation decision process whereby the adopter puts the innovation into use.
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Implementation
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Hub is highly dense networks embedded within a larger network.
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True
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What an individual seeks to gain from the use of a particular media form.is the statement of________.
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Gratification
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A node that controls the flow of information between one part of the network and another is called__________.
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Gatekeeper
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How often members of a network communicate with each other. Is statement of _________
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Frequency
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Carefully deliberate whether to adopt an innovation, refers to
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Early majority
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Carefully deliberate whether to adopt an innovation, refers to
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Early majority
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Opinion leaders who play a central role in the diffusion of innovations; they embrace innovations early on and have influence on other members of the social system. Is statement of___________.
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Early adopters
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When individuals stop using an innovation altogether.Is Statement of disenchantment rejection.
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True
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The extent to which the link is reciprocal between network members
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Direction
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Density is number of interconnections among _____ members.
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Network
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Decision stage is the part of the innovation decision process whereby the users weighs pros and cons of an innovation and decides whether or not to adopt it.
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True
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If a sufficient number of people adopt the innovation, additional adoption of the innovation becomes self-sustaining, assuring future growth.is the statement of_______________.
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Critical mass
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____________ is the Information published by a medium, such as a television show, newspaper article, or video.
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Content
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The confirmation stage is part of the innovation decision process whereby the user evaluates and reconsiders whether or not the technology is _______adopting.
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Worth
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The extent to which an innovation is consistent with a potential adopter’s values, lifestyle, or experience is called ______
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Compatibility
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Bridge is member of more than two group.
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False
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The possibility of multiple interpretations is called______.
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Ambiguity
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Adoption stage part of the innovation decision process whereby the new technology meets the user’s goals and is embraced
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Correct Answer:
True
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