Under the compromise reached by cbs and rca in 1953, singles were released on the _____ format.
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Correct Answer:
45 rpm
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The ability for victims to relive their experiences through televised portrayals refers to what cultivation term?
Answer
Correct Answer:
Resonance
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Dianna was motivated to exercise more after watching another resident in her town participate on The Biggest Loser. This motivation is known as ______.
Answer
Correct Answer:
Vicarious motivation
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Monica enjoys watching a home improvement show on her television. She likes it because the show provides step-by-step instructions for mastering new projects. Monica’s ability to learn by watching is known as ______.
Answer
Correct Answer:
Retention
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Cindy works in a medical office. The waiting room’s television plays the news on a continuous loop. Cindy now believes that she is much more likely to be a victim of a crime. She is experiencing ______.
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Correct Answer:
Mean world syndrome
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Merriam Webster Dictionary defines “sick” as “affected with disease or ill health.” This definition refers to ______ meaning.
Answer
Correct Answer:
Denotative
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The ability for news media to influence public opinion by telling the public what to think about a specific topic is known as ______.
Answer
Correct Answer:
First level agenda setting
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Landon wants to know more about the cooking show he just watched. He decides to log on to the website that is associated with the show. The site contains numerous additional recipes and even has an online store. This is known as ______.
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Correct Answer:
Socially mediated path of influence
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Candace loves to watch television. She has noticed that minority groups are not very visible on television, and are more likely to be portrayed as victims of violence. This is known as ______.
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Correct Answer:
Symbolic double jeopardy
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When Terry shows Frank his recent exam score, Frank exclaims, “Man, that’s sick!” This refers to ______ meaning.
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Correct Answer:
Connotative
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News editors have the ability to decide what news stories are broadcast. They can also be considered as ______.
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Correct Answer:
Gatekeepers
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Violence index is an objective research instrument that uses content analysis to measure the __________ involved in TV violence.
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Correct Answer:
All of the above
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Vicarious motivation is when individuals are motivated by the successes of others _______ themselves.
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Correct Answer:
Similar to
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In Symbolic Double Jeopardy minority TV characters are portrayed as
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Correct Answer:
Victims
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Socially mediated path of influence are media influences used to link participants to
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Both
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Self produced motivation is when individuals rely on their own personal standards
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Correct Answer:
True
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In agenda-setting theory selection means ______ stories chosen to be printed or aired.
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New
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First level agenda setting is also known as attribute agenda setting
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Correct Answer:
False
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Retention process is __________ storing mediated images.
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Correct Answer:
Both
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Resonance is _________ between viewers’ own violent experiences and that which they see on TV.
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Correct Answer:
Congruency
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Individuals’ demonstration of a new behavior through modeling is called
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Reproduction process
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Preferred reading refers to ________ a message using the dominant ideology.
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Decoding
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The location of a news story is referred to as Address
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False
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In negotiated code when decoding a message, the receiver neglects he dominant ideology implicit in the message
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Correct Answer:
False
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Need for orientation refers to relevance of a news story, as well as
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Uncertainty
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Motivation is inspired by _________ incentives
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Correct Answer:
All of the above
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In modeling, by observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action.
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Correct Answer:
True
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Mean-World Syndrome is when heavy television viewers significantly ___________ real-life danger.
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Correct Answer:
Overestimate
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Maa media are the ________ responsible for using technology to send mass messages to the public.
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Organizations
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Mass communication is a process in which professional communicators use _________ to share messages over great distances to influence large audiences.
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Correct Answer:
Technology
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A common view of social reality based on frequent exposure to the repetitive and dominating images, stories, and messages depicted on TV is known as
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Mainstreaming
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Ideology is a mental framework used to understand the world; it includes ___________ used to make sense of experiences.
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Correct Answer:
All of the above
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In agenda-setting theory,gatekeepers are _________ who select which stories run.
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News editors
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Mass media’s ability to highlight aspects of news stories is called
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Framing
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In first level agenda setting news media tell audiences what “news” to consider as
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Important
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Which stories are not covered or which elements of a story are not included is termed as
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Exclusion
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__________ is the process of putting an idea into symbolic form.
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Encoding
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Emphasis is a particular _______ taken by a news story
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Slant
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In agenda-setting theory, elaboration includes the elements selected to _________ on a news story.
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Both
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Dominant code refers to interpreting a message using the dominant ideology.
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Correct Answer:
True
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Direct path of influence is when the media influences viewers directly, from _______________ to replicating actions so the viewer changes her or his behavior.
Answer
Correct Answer:
All of the above
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Direct motivation is when you perceive you will be ________ as a consequence of modeling an observed behavior.
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Correct Answer:
Rewarded
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The interpretation of a message is known as
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Decoding
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Cultural studies are the study of the role of the _______ in producing and reproducing cultural beliefs
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Correct Answer:
Mass media
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Connotative refers to the associated or subjective _______ of a symbol.
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Meaning
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Attribute Agenda Setting is _______ level agenda setting
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Second
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Agenda refers to coverage by mass media, which provides an indication of what events the public “should” consider as
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Correct Answer:
Important
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