MCQs > Public Relations & Dealings > PR & Responsible Communication MCQs > Audience Focused Public Relations Writing MCQs

Audience Focused Public Relations Writing MCQ

Serifs are _______ attached to ends of letter strokes on some typefaces

Answer

Correct Answer: Short lines

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Op- Eds are ______ pieces that usually concern current issues.

Answer

Correct Answer: Opinion

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Unplanned factors that affect the communication process are known as

Answer

Correct Answer: Noise

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Lead Is the _________ paragraph of a news story or news release.

Answer

Correct Answer: First

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The traditional structure of _____ writing and the writing of _______ releases is known as inverted pyramid

Answer

Correct Answer: News, news

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Immediacy is the quality of “being in the moment".

Answer

Correct Answer: True

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Encoded is the way mistakes are produced in a message to ensure no comprehension by the receiver.

Answer

Correct Answer: False

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A theory of message transmission is known as

Answer

Correct Answer: Cybernetics

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The Channels include

Answer

Correct Answer: All of the above

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Boilerplate Is a paragraph appearing at the ______ of a news release

Answer

Correct Answer: Bottom

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Backgrounder is a

Answer

Correct Answer: Written document

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