Media Literacy MCQ Questions Answers

1. Early european magazines were oriented toward _____.

2. Then you're left in the ____, unless i stuck by ya, you're a sunflower

3. _____ billion souls that move around the sun, rolling faster, faster, not a chance to slow down

4. This photograph has elements of ____________, although it is specifically an example of rayograph.

5. Since the 1930s, the period of heaviest radio listening has shifted to _____.

6. The cultivation effect (also known as "mean world" syndrome) argues that ______.

7. The entertainment industry primarily uses sentiment analysis to improve their ______.

8. When reading an article in a newspaper, readers __________.

9. The term muckraker _____.

10. Much of the national news that is published in local newspapers is provided by ________.

11. A meeting ____ is an e-mail invitation to the meeting.

12. One of the most popular ____ options is netflix.

13. Identifying a niche audience by their enduring characteristics, such as gender, ethnicity, and so on is known as _____

14. Vehicles are the means by which a s to audiences.

15. People who work in the media industries and exhibit skills that are especially unique is known as Below-The-Line Employees

16. _______ is a news selection criterion that refers to how much impact the story is likely to have on the audience

17. When researchers find that the interventions they have designed to improve media literacy have had the opposite effect is known as _____

18. The maturation of one’s abilities to recognize and understand the emotions in oneself and in others as well as the ability to control one’s own emotional reactions are known as ______

19. ______ is the sharing of resources for the common good such that everyone is allowed open access to the work of others so that they can build on that work for the common good

20. Open Source Software is Computer software that is not free to anyone who wants to use it and/or alter it.

21. ________are Users of a copyleft message who take an original message, add something to it, and pass it on to other users who can also add something to it

22. The removal of restrictions so that media messages are free and all users have the right to distribute copies as well as modify versions of a work; based on the values of openness and common ownership is known as _____.

23. A form of media message piracy that refers to the duplication of a copyrighted message (along with its packaging) and selling it as the real product is known as _________.

24. The unauthorized recording of live events and distribution of recordings are known as _______

25. The legal establishment of ownership of a media message; based on the idea that the creative products of artists should be protected so that these artists can be adequately rewarded for their creations and continue to be willing to create more products are known as ______

26. The unauthorized use of copyrighted material; with media messages, it typically takes three forms: bootlegging, counterfeiting, and sharing copyrighted messages without paying for access is known as _____

27. The nature of the media to repeat the same ideas so that people tend to hear the same thing over and over is known as _____.

28. short for weblog; internet sites set up by individuals, businesses, and news organizations that are designed to attract the attention of as many visitors as possible with text, audio, and video is known as Blog

29. _______ is a psychological test to determine what is on the “top of the mind” of test subjects by presenting them with a series of abstract ink blots and asking them to tell the tester what they perceive in those images.

30. ________is a behavior exhibited by humans as they make contact with other humans by forming both formal and informal groups.

31. ______ is the practice of using a false identity on a social networking site (SNS)

32. Developing three-sided relationships with people and characters presented in media stories; people develop what they regard as a strong attachment to a character in their favorite video series or a public figure covered continually in the media is known as Parasocial Relationships

33. he action of posting messages (on blogs, social networking sites, etc.) designed to cause harm to others by embarrassing, belittling, and/or harassing them is known as cyberbullying

34. A negative effect of using social networking sites (SNSs) in which users develop a fear of missing out and this fear makes them feel bad unless they are constantly checking SNSs is known as _______.

35. The tendency of users of social networking sites (SNSs) to make friends who are neither too close nor too far in terms of psychological distance is known as __________.

36. Continually recording the details of one’s life and sharing those observations and thoughts on social networking sites (SNSs) is known as________

37. Small icons and graphics are known as_______

38. _______ is the use of text characters to depict pictures of emotional states such as smiles, frowns, and winks

39. The estimation that ______is the maximum number of friendships that a human can adequately maintain over time is known as Dunbar’s Number

40. Users of social networking sites (SNSs) who create fictional profiles for themselves by presenting themselves as a celebrity, pet animal, _____, or a fantasy character are known as Fakesters .

41. When three users of a social networking site (SNS) agree to add each other to their friends list, which typically grants them permission to access more information on each other’s site is known as friending

42. ______ is a pattern of randomly rewarding an organism for performing a certain behavior

43. Occurs when people, over time, come to rely on particular media messages and experiences to such an extent that they require the continuation of these exposures are known as _________

44. Short -term behavioral effect in which people form technological bubbles around themselves to separate them from their real-world surroundings are known as Social cocooning

45. A long-term behavioral effect in which the media gradually changes how we spend our time by shifting our behaviors into media usage and away from other activities are known as _______.

46. _________ is the basic programming needed to support an electronic game; users work off this basic programming to customize a game by designing various characters, settings, and rules of their own choosing.

47. Middle-Ware Market is the making available of programming packages, _______, and game engines to people who want to design electronic games but lack the programming skill to create them from scratch

48. The way electronic game players keep the big picture of the game in mind while focusing on the immediate objectives that they face at any one point in the game is known telescoping

49. When playing video games, the experience of being so focused on playing the game and achieving one’s goals that the player loses track of time and place is know flow

50. Massively multiplayer online role-playing games (MMORPGs) is Internet-based platforms that attract hundred of game players from all over the world who want to create a persona in a fantasy world and compete for virtual rewards in those worlds

51. The ability to spot things in news stories that trigger people to analyze the facts and the way the story is told is known as ________.

52. The specialization of news vehicles in response to a fragmenting niche audience.

53. ______ is a set of beliefs about what news should be; because people hold different beliefs about what constitutes news .

54. Information that is presented as news while being faulty in some way, such as being inaccurate or presenting only a partial explanation that misleads audiences is known as ________.

55. ________ is the psychological principle that says that people generally seek out media messages that reinforce their existing beliefs and behavioral patterns rather than messages that challenge those beliefs and behaviors.

56. A belief among managers of media companies that it is their job to identify

57. A news selection criterion that refers to the degree to which something would appeal to the emotions of audiences; events that are likely to trigger emotions of admiration, appreciation, amusement, fear, and anger are more likely to be considered newsworthy is known as _______

58. A news selection criterion that refers to how well-known people and events are to an audience

59. ______ is a news selection criterion that refers to how close events happen to an audience either geographically or culturally.

60. A news selection criterion that refers to how recently an event has occurred; the more recent the event, the more likely it meets the criterion of newsworthiness is known as _________

61. The use of internet platforms to solicit resources (particularly information, goods, and services) from the general public is known as ______

62. Statements made about products through email, websites, and other forms of electronic communication is known as ______

63. Celebrities as well as ordinary people that marketers use to persuade users of social media to use their products is known as ______

64. they can about each prospective customer and use that information to customize customers’ experiences on their websites.

65. A way of thinking about interacting with potential customers who are surfing the internet is known as __________.

66. Search Engine Optimization (SEO) is the process of improving the position and invisibility of a website on search engines.

67. A service provided (usually free) to internet users that allows them to enter keywords to trigger searches for websites that present content relevant to the keywords; the most well-known search engines are Google, Yahoo!, and Bing is known as search engine

68. The traditional method advertisers use to engage their targeted consumers by designing ads to attract their attention and then placing those ads in traditional media outlets (television, radio, newspapers, and magazines) where advertisers know there are low concentrations of their targeted consumers in the audience is known as outbound marketing

69. ________ is a new perspective on marketing made possible by digitization and the internet.

70. A planning document that specifies how particular advertisements are to be designed with regard to how the product is to be presented is known as ______

71. A report that advertisers compile before designing a campaign is known as __________.

72. Refers to kinds of messages and suggests that there are categories within which media messages can be organized is known as _____

73. _______is the generic structure of all entertainment-type stories; begins with a conflict or a problem, the conflict is heightened throughout the story as the main characters try to solve the problem, and the story is resolved in a climactic scene known as the general story formula.

74. sense of them

75. ______ is a social scientific research method that focuses on certain characteristics of media messages (such as the demographics of characters or the portrayals of violence) and counts how frequently those characteristics occur.

76. instead analyze messages carefully to ensure greater accuracy

77. Tolerance for Ambiguity is willingness to follow situations into unfamiliar territory that go beyond our _______and take us out of our comfort zone.

78. The ability to understand and control one’s emotions are known as?

79. _________ is a problem-solving method (in contrast to vertical thinking) that uses intuition and creative insights more than logic.

80. _______ is a problem-solving method (in contrast to lateral thinking) that is based on a standard step-by-step logical progression

81. The ability to be creative, make leaps of insight, and perceive things in a fresh and novel manner is known as __________.

82. The ability to be creative, make leaps of insight, and perceive things in a fresh and novel manner is known as __________.

83. The ability to memorize facts as well as the facility to absorb the images, definitions, opinions, and agendas of others.

84. Field dependency is a natural ability to distinguish between the signal and the noise in any message where the noise is the chaos of symbols and images while the signal is the information that emerges from the chaos.

85. Transported Exposure State is the experience of being exposed to a media message and being swept away by it into a different place and time so that you lose sense of your current physical surroundings and current point in time.

86. The experience of being exposed to a media message without being aware of the message is known as _________

87. The experience of being exposed to a media message with a high degree of awareness of the media message as well as high awareness of standing apart from the message while analyzing it is known as______.

88. The experience of being exposed to a media message and being swept away by it into a different place and time so that you lose sense of your current physical surroundings and current point in time is known as _______

89. The experience of being aware of a media message and actively processing its information while being exposed to the message is known as _______

90. _________ is a mental state in which we put our minds on automatic pilot and filter out almost all message options

91. _____ is a media message that creates a trace element in a person’s mind.

92. The media message falls within a person’s bandwidth of visual and/or auditory perception is known as ________.

93. Physical Exposure is the message and the person occupies the different physical space for some period of time so that exposure to the media message is possible.

94. Exposure to a media message that takes place in the attentional state; conscious awareness of the media message is known as _______

95. Exposure is the condition of being in proximity (place and time) to a message, having the message occur within our general abilities, and gaining some impression .

96. Fram is a set of experiences we use to interpret media messages; frames are composed of our beliefs,________, emotions, and so on

97. The ability to accomplish a task successfully, such as matching the meaning of a media message element; in contrast to skills, competencies are categorical: either you can perform the task successfully or you cannot is known as______

98. Standard meanings for symbols that are shared by all people; these are the dictionary meanings we memorize for words and symbols when we are in elementary school.

99. Screening programs that email providers use to filter out messages that have been identified as being sent by spammers are known as

100. The information-processing task in which we engage in a process of creating our own meaning for a media message is known as _______