1. This photograph has elements of ____________, although it is specifically an example of rayograph.
Answer
Correct Answer:
Surrealism
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2. The term muckraker _____.
Answer
Correct Answer:
Was coined by President Theodore Roosevelt because he was angry with negative reporting
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3. Much of the national news that is published in local newspapers is provided by ________.
Answer
Correct Answer:
The Associated Press
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4. Statements made about products through email, websites, and other forms of electronic communication is known as ______
Answer
Correct Answer:
Electronic Word of Mouth (eWOM)
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5. Celebrities as well as ordinary people that marketers use to persuade users of social media to use their products is known as ______
Answer
Correct Answer:
Social Media Influencers
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6. they can about each prospective customer and use that information to customize customers’ experiences on their websites.
Answer
Correct Answer:
Personalization
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7. A way of thinking about interacting with potential customers who are surfing the internet is known as __________.
Answer
Correct Answer:
Buying Funnel
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8. Search Engine Optimization (SEO) is the process of improving the position and invisibility of a website on search engines.
Answer
Correct Answer:
False
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9. A service provided (usually free) to internet users that allows them to enter keywords to trigger searches for websites that present content relevant to the keywords; the most well-known search engines are Google, Yahoo!, and Bing is known as search engine
Answer
Correct Answer:
True
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10. The traditional method advertisers use to engage their targeted consumers by designing ads to attract their attention and then placing those ads in traditional media outlets (television, radio, newspapers, and magazines) where advertisers know there are low concentrations of their targeted consumers in the audience is known as outbound marketing
Answer
Correct Answer:
False
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11. ________ is a new perspective on marketing made possible by digitization and the internet.
Answer
Correct Answer:
Inbound Marketing
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12. A planning document that specifies how particular advertisements are to be designed with regard to how the product is to be presented is known as ______
Answer
Correct Answer:
Copy Platform
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13. A report that advertisers compile before designing a campaign is known as __________.
Answer
Correct Answer:
Situational analysis
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14. Refers to kinds of messages and suggests that there are categories within which media messages can be organized is known as _____
Answer
Correct Answer:
Genre
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15. _______is the generic structure of all entertainment-type stories; begins with a conflict or a problem, the conflict is heightened throughout the story as the main characters try to solve the problem, and the story is resolved in a climactic scene known as the general story formula.
Answer
Correct Answer:
General Story Formula
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16. sense of them
Answer
Correct Answer:
False
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17. ______ is a social scientific research method that focuses on certain characteristics of media messages (such as the demographics of characters or the portrayals of violence) and counts how frequently those characteristics occur.
Answer
Correct Answer:
Content Analysis
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