1. Questioning or proving the existence or actuality of some event - action - thing - person
2. An argument whose conclusion does not follow from its premise
3. Claims attack the person and not the issue
4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
5. The feelings or emotions that are evoked from a word
6. Takes as evidence what it claims to prove
7. Statements claiming that some proposition is untrue or incorrect
8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
10. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
14. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
15. A fact that may be used to infer another fact
16. Does not acknowledge the possibility of a neutral position
17. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
18. Appeal to an unqualified expert
19. To reduce complex matters to an either/or logic
20. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
21. A suggestion that is offered for consideration or acceptance
22. An expressed opinion - statement - or point of view
23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
24. The dictionary definition of a word
25. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
26. Evidence supporting the team's position or used to denigrate or defeat the opposing view
27. The generally held opinion held prior to the debate
28. Facts - figures - numbers - graphs - charts - polls - surveys
29. A discussion adhering to parliamentary rules of proposition between two opposing sides
30. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Career Planning And Talent Management
Assertive Behavior And Communication
Body Language
Leadership And Motivation
Making Decisions
Meditation
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