Basic Persuasion MCQ

1. Questioning or proving the existence or actuality of some event - action - thing - person

Answer

Correct Answer: Physical evidence

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2. An argument whose conclusion does not follow from its premise

Answer

Correct Answer: Non sequitur

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3. Claims attack the person and not the issue

Answer

Correct Answer: Ad Hominem

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4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.

Answer

Correct Answer: Transfer

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5. The feelings or emotions that are evoked from a word

Answer

Correct Answer: Connotation

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6. Takes as evidence what it claims to prove

Answer

Correct Answer: Circular Reasoning

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7. Statements claiming that some proposition is untrue or incorrect

Answer

Correct Answer: Rebuttal

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8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-

Answer

Correct Answer: Branding

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9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)

Answer

Correct Answer: Logos

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10. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.

Answer

Correct Answer: Enthymeme

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11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?

Answer

Correct Answer: Basic rhetorical questions

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12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position

Answer

Correct Answer: Straw man

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13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness

Answer

Correct Answer: Ethos

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14. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified

Answer

Correct Answer: False Analogy

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15. A fact that may be used to infer another fact

Answer

Correct Answer: Circumstantial evidence

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16. Does not acknowledge the possibility of a neutral position

Answer

Correct Answer: Limited Options ; Either/Or

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17. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik

Answer

Correct Answer: Unique claim

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18. Appeal to an unqualified expert

Answer

Correct Answer: Ipse Dixit

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19. To reduce complex matters to an either/or logic

Answer

Correct Answer: False dichotomy

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20. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family

Answer

Correct Answer: Unfinished claim

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21. A suggestion that is offered for consideration or acceptance

Answer

Correct Answer: Proposition

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22. An expressed opinion - statement - or point of view

Answer

Correct Answer: Claim

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23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument

Answer

Correct Answer: Reason

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24. The dictionary definition of a word

Answer

Correct Answer: Denotation

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25. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat

Answer

Correct Answer: Syllogism

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26. Evidence supporting the team's position or used to denigrate or defeat the opposing view

Answer

Correct Answer: Proof

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27. The generally held opinion held prior to the debate

Answer

Correct Answer: Status Quo

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28. Facts - figures - numbers - graphs - charts - polls - surveys

Answer

Correct Answer: Statistical evidence

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29. A discussion adhering to parliamentary rules of proposition between two opposing sides

Answer

Correct Answer: Debate

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30. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s

Answer

Correct Answer: Essential information

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Persuasion Subjects