1. Questioning or proving the existence or actuality of some event - action - thing - person
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Physical evidence
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2. An argument whose conclusion does not follow from its premise
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Non sequitur
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3. Claims attack the person and not the issue
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Ad Hominem
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4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
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Transfer
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5. The feelings or emotions that are evoked from a word
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Connotation
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6. Takes as evidence what it claims to prove
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Circular Reasoning
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7. Statements claiming that some proposition is untrue or incorrect
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Rebuttal
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8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
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Branding
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9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
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Logos
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10. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
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Enthymeme
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11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
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Basic rhetorical questions
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12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
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Straw man
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13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
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Ethos
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14. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
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False Analogy
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15. A fact that may be used to infer another fact
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Circumstantial evidence
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16. Does not acknowledge the possibility of a neutral position
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Limited Options ; Either/Or
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17. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
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Unique claim
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18. Appeal to an unqualified expert
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Ipse Dixit
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19. To reduce complex matters to an either/or logic
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False dichotomy
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20. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
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Unfinished claim
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21. A suggestion that is offered for consideration or acceptance
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Proposition
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22. An expressed opinion - statement - or point of view
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Claim
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23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
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Reason
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24. The dictionary definition of a word
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Denotation
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25. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
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Syllogism
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26. Evidence supporting the team's position or used to denigrate or defeat the opposing view
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Proof
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27. The generally held opinion held prior to the debate
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Status Quo
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29. A discussion adhering to parliamentary rules of proposition between two opposing sides
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Debate
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30. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
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Correct Answer:
Essential information
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