1. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
2. A discussion adhering to parliamentary rules of proposition between two opposing sides
3. Facts - figures - numbers - graphs - charts - polls - surveys
4. The generally held opinion held prior to the debate
5. Evidence supporting the team's position or used to denigrate or defeat the opposing view
6. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
7. The dictionary definition of a word
8. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
9. An expressed opinion - statement - or point of view
10. A suggestion that is offered for consideration or acceptance
11. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
12. To reduce complex matters to an either/or logic
13. Appeal to an unqualified expert
14. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
15. Does not acknowledge the possibility of a neutral position
16. A fact that may be used to infer another fact
17. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
18. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
19. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
20. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
21. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
22. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
23. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
24. Statements claiming that some proposition is untrue or incorrect
25. Takes as evidence what it claims to prove
26. The feelings or emotions that are evoked from a word
27. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
28. Claims attack the person and not the issue
29. An argument whose conclusion does not follow from its premise
30. Questioning or proving the existence or actuality of some event - action - thing - person