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Basic Corporate Communications MCQ

1. What does P&L refer to?

Answer

Correct Answer: Both of these

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2. Public affairs is defined as the relationship between what two entities?

Answer

Correct Answer: An organization and its stakeholders.

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3. In which situation would you write a memo?

Answer

Correct Answer: Analyzing an investment opportunity

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4. Which of the following has a proper use of commas?

Answer

Correct Answer: None of these

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5. Of the following, which is considered a secondary stakeholder?

Answer

Correct Answer: Activist groups.

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6. What is the goal of strategic communication?

Answer

Correct Answer: To retain an internal coherence of communications under a conceptual umbrella.

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7. A company faking grassroots efforts for an indirect change in public opinion is said to be participating in what activity?

Answer

Correct Answer: Astroturfing

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8. Which of the following demonstrates a grassroots communications effort by a corporation?

Answer

Correct Answer: A corporation competing with Monsanto, forming campaigns denouncing the use of genetically modified foods.

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9. Which of the following is a message distribution channel of internal communications?

Answer

Correct Answer: Print-based communications for management.

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10. Which of the following is a gerund?

Answer

Correct Answer: Writing

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11. True or False? Strict spelling and standard abbreviation use is not a concern when the communication is between internal parties, but is important when communicating to those outside the organization.

Answer

Correct Answer: False

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12. What is an example of global communication?

Answer

Correct Answer: A geological exploration company sharing information about a newly discovered mineral deposit

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13. Which of the following is a government relations activity?

Answer

Correct Answer: Lobbying for increased tariffs on an opposing companies products.

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14. What is the public document that encompasses a corporations performance?

Answer

Correct Answer: 10-k report

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15. What does NPV stand for?

Answer

Correct Answer: Net Present Value

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16. What does "Re:" stand for in an email subject line?

Answer

Correct Answer: Regarding

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17. Corporate efforts to directly influence the public can be considered what?

Answer

Correct Answer: Corporate Activism

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18. By shunning public involvement in the Exxon Valdez oil spill, what result did CEO, Lawrence Rawl have on the corporate communication of Exxon Corporation?

Answer

Correct Answer: Unsuccessful crisis management.

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19. Which of the following is an ethical principle in communication?

Answer

Correct Answer: Avoid withholding crucial information.

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20. When writing an important email, the main point should appear:

Answer

Correct Answer: In the first sentence

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21. What does the abbreviation FY2013 mean?

Answer

Correct Answer: Fiscal Year 2013

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22. Storytelling is ineffective in a corporate setting.

Answer

Correct Answer: False

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23. What are "meeting minutes"?

Answer

Correct Answer: A record of notes from the meeting

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24. Emailing is always the most effective method of communication

Answer

Correct Answer: False

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25. What effect does strategic communication have on a company's position?

Answer

Correct Answer: It enhances it

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26. What is a benefit of global communication?

Answer

Correct Answer: Global communication allows companies to work together to solve complex problems.

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27. I didn't realize Patrick used to live _______.

Answer

Correct Answer: there

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28. Why is ethics in communication crucial to a companies success?

Answer

Correct Answer: Ethical communication instills transparency and proper judgment.

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29. All of the clients made the conference, _______ Jeffrey. He could not ________ the invitation.

Answer

Correct Answer: except; accept

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30. I never received __________ messages.

Answer

Correct Answer: their

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31. Appearance and body language are important aspects of communication.

Answer

Correct Answer: True

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32. What does "Please CC me on that" mean?

Answer

Correct Answer: Please copy me on that email.

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33. Paul should ______ sent you an email.

Answer

Correct Answer: have

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34. These _____ documents are _____ vague.

Answer

Correct Answer: two, too

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35. Branding is part of corporate communication.

Answer

Correct Answer: True

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36. Why is corporate branding an important part of corporate communication?

Answer

Correct Answer: It assures that everyone understands the way the company should be perceived

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37. If a co-worker did something incorrect / erroneous, what is the best way to initially handle it?

Answer

Correct Answer: Write a polite email to your co-worker, letting them know the issue at hand and how it can be done correctly in the future, offering to help.

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38. Which of these is unprofessional in your email signature

Answer

Correct Answer: A famous quote

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39. What is one positive effect good corporate communication has on organizational behavior?

Answer

Correct Answer: Strong corporate leadership

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40. There are ______ of new employees this year.

Answer

Correct Answer: a lot

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41. Which of the following could be considered a poor effect on organizational behavior?

Answer

Correct Answer: Passive aggressive behavior due to poor communication.

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42. What does it mean when someone asks for something by EOD?

Answer

Correct Answer: End of day

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43. FYI stands for:

Answer

Correct Answer: For Your Information

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44. Memo stands for __________

Answer

Correct Answer: Memorandum

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45. You should not disclose your position in your email signature.

Answer

Correct Answer: False

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46. Can you forward each of ________ documents to me?

Answer

Correct Answer: your

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47. Are you bringing a gift to _______ party?

Answer

Correct Answer: Charlie's

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48. If your boss wants something by COB, this means _________.

Answer

Correct Answer: Close of business day

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49. When adding a signature to a letter or e-mail, the order (top to bottom) should be ______.

Answer

Correct Answer: Name; Position; Company; Address

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50. “Follow up with Susan via phone if she does not return your email by 2 pm tomorrow.” As used in this sentence, what does ‘follow up’ mean?

Answer

Correct Answer: Contact Susan regarding the project

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51. Effective corporate communication ___________.

Answer

Correct Answer: all of these

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52. What is the ultimate goal in Corporate Communications?

Answer

Correct Answer: Excellent coordination of internal and external communications, resulting in a positive point of view from stakeholders.

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53. One of the largest social media companies responsible for connecting business to consumers is what?

Answer

Correct Answer: Facebook.com

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54. Which of the following is NOT included in a memo header?

Answer

Correct Answer: Summary

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55. When responding to a negative issue or complaint, via email or verbally, how should you approach it?

Answer

Correct Answer: Focus on the positive or the resolution, not the negative or the problem.

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56. What groups are deemed corporate stakeholders?

Answer

Correct Answer: Individuals and groups whose support governs the existence of the corporation.

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57. What would it most likely mean if someone asked, "Please prepare a deck for the pitch next week."?

Answer

Correct Answer: Please prepare a Powerpoint presentation for the pitch next week.

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58. What time frame does Q2 reference?

Answer

Correct Answer: April, May, June

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59. If you are in the BCC line of an email, you should never _________.

Answer

Correct Answer: hit "reply all"

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60. What is an IPO?

Answer

Correct Answer: Initial Public Offering

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61. Which of the following uses incorrect capitalization?

Answer

Correct Answer: I am excited for this Winter to end.

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62. Fill in the blanks: My company had great financial reports last quarter. _______ continuing to do well this quarter.

Answer

Correct Answer: It's

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63. A social media campaign focusing on selling to businesses is considered what type of business relationship?

Answer

Correct Answer: Business-to-business.

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64. Which of the following sentences is INCORRECT?

Answer

Correct Answer: We will need alot of time to get this project done.

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65. Which of the following could be deemed a lapse in corporate communication objectives?

Answer

Correct Answer: Gap's CEO encouraging the victims of Hurricane Sandy to shop to keep commerce strong during a tragedy.

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66. Which of these is a proper email subject line?

Answer

Correct Answer: This Week's Updated Schedule

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67. A corporation engaging in activities to directly influence legislation is engaging in what activity?

Answer

Correct Answer: Direct lobbying.

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68. Odwalla's acknowledgement of an E. coli outbreak and subsequent development of effective pasteurization within a short time demonstrates what?

Answer

Correct Answer: Successful crisis management.

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69. Mark will need to ____ Jenny that he understands the project before moving on.

Answer

Correct Answer: assure

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70. If your boss tells you, "I need those documents ASAP." He is expecting the documents:

Answer

Correct Answer: As soon as possible

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Corporate Communications Subjects