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Analyzing and Adapting to the Audience MCQ

Generational differences are not likely to influence an audience.

True

False

Answer

Correct Answer: False

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Audience members’ ______ would include their attitudes toward various issues.

Politics

Beliefs

Values

Psychographics

Answer

Correct Answer: Psychographics

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An audience-centered speaker is motivated by ______.

The ability to make eye contact

The ability to manage the Q&A well

An understanding of receivers

More speaking engagements

Answer

Correct Answer: An understanding of receivers

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A speech should be customized for the people you are trying to reach.

True

False

Answer

Correct Answer: True

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A ______ audience is composed of persons in the same age group.

Heterogeneous

Homogeneous

Generational

Biased

Answer

Correct Answer: Homogeneous

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Speakers have discovered that “if you know one audience, you know every audience.”

True

False

Answer

Correct Answer: False

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______ are what we hold to be true and false.

Beliefs

Values

Attitudes

Perceptions

Answer

Correct Answer: Beliefs

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A speaker’s knowledge of the audience will influence their approach to the speech.

True

False

Answer

Correct Answer: True

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A socially conscious speaker should avoid ______.

Making eye contact with audience members

Sharing too much personal information

Clothing that may be different than their audiences'

Displaying bias against someone’s sexual orientation

Answer

Correct Answer: Displaying bias against someone’s sexual orientation

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In order to diminish potential age differences between the speaker and audience, the speaker should ______.

Poll the audience about their age

Be sensitive to age references

Scan the audience to visually determine ages

Not be concerned with the age of audience members

Answer

Correct Answer: Be sensitive to age references

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Values can be

Right

Wrong

Worthless

All of above

Answer

Correct Answer: All of above

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A presentation containing two alternative perspectives

64-A presentation containing two alternative perspectives is known as two- sided presentation

True

False

Answer

Correct Answer: True

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Questions enabling respondents to indicate their views along a continuum or scale are known as leading questions

True

False

Answer

Correct Answer: True

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Psychographics is a description of values, beliefs, and interests, including how members of _____ see themselves, their attitudes, and motives

Community

Meeting

Audience

All of above

Answer

Correct Answer: Audience

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Questions allowing a respondent to answer fully and in his or her own words is known as

Leading questions

Probing Questions

Open-ended questions

None of the above

Answer

Correct Answer: Open-ended questions

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A presentation offering more than a single perspective on an issue is known as one - sided presentation

True

False

Answer

Correct Answer: False

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An audience whose members possess similar characteristics, such as ___ attitude, value, and knowledge similarity

Age

Gender

Educational level

None of the above

Answer

Correct Answer: Age

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An audience whose members possess _____ characteristics, rich in age, attitude, value, and knowledge diversity is known as Heterogeneous Audience

Similar

Dissimilar

Answer

Correct Answer: Dissimilar

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A composite of audience characteristics including ;_______ racial, ethnic, or;cultural tied group affiliations; and socioeconomic background is known as demographic profile

Age

Gender

Educational level

All of above

Answer

Correct Answer: All of above

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Highly structured questions requiring only that the respondent indicate which of the provided responses most accurately reflects his or her answer to a question is known as

Open-ended question

Closed ended question

Probing questions

Leading questions

Answer

Correct Answer: Closed ended question

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That which one holds to be true or false, probable or improbable is known as belief

True

False

Answer

Correct Answer: True

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The systematic identification of the demographic and psychographic characteristics of an ______ to determine member interests and motivation is known as audience analysis

People

Citizens

Audience

Listeners

Answer

Correct Answer: Audience

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Attitude is a mental set or predisposition to respond to something favorably or unfavorably; a readiness to respond ________

Positively

Negatively

Both of the above

None of the above

Answer

Correct Answer: Both of the above

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