MCQs > Public Relations & Dealings > PR & Responsible Communication MCQs > Media Relations in a Digital World MCQs

Media Relations in a Digital World MCQ

This denotes a person or expert associated with a company, organization, or government entity who is authorized to speak to the media on their behalf.

Answer

Correct Answer: Spokesperson

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Pitch should be ________ and complete enough to pique their interest to learn more

Answer

Correct Answer: Sort

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Mainstream Media includes all of these except

Answer

Correct Answer: Facebook

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Impressions are ________ concepts

Answer

Correct Answer: Controversial

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Gatekeepers are

Answer

Correct Answer: All of the above

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A term that came into popular use during the _______ presidential campaign

Answer

Correct Answer: 2016

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___________ Is a term that is used to categorize or analyze the audience for a media outlet or, more broadly, a segment of the population

Answer

Correct Answer: Demographic

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Advertising value equivaleny is now largely discredited and abandoned

Answer

Correct Answer: True

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More PR & Responsible Communication Subjects
Constantly Evolving Discipline to Public Relations
History of Modern Public Relations
Ethics and Law in Public Relations
Research and Theory of Public Relations
Strategic Communication Planning
Audience Focused Public Relations Writing
Social Media and Emerging Technologies
Social Responsibility and Community Relations
Employee Relations in Corporate Culture
Corporate Communication and Reputation Management
Issues Management and Crisis Communication
Sports, Tourism, and Entertainment
Nonprofit, Health, Education, and Grassroots Organizations
Government, Public Relations and Political Communications
Diplomacy and Global Public Relations
More Resources
PR & Responsible Communication Skill Assessment
PR & Responsible Communication PDF
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