Public Diplomacy is a process wherein governments communicate and build relationships with _____________ to achieve their political and diplomatic objectives
Answer
Correct Answer:
Foreign public
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A term used to explain the positive bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer
Answer
Correct Answer:
Halo effect
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Globalization Is a term often used to describe the worldwide movement toward economic, financial, trade, and communications integration
Answer
Correct Answer:
True
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Global Communications are strategic communications and actions carried out by _________ to build and maintain relationships in social and political environments outside their home location
Answer
Correct Answer:
All of the above
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_____________ refers to the need for company leaders to recognize and comprehend different beliefs, practices, attitudes, and behaviors of a group or market area and then apply that cultural knowledge to attain their goals
Answer
Correct Answer:
Cultural intelligence
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CEO Activism refers to __________ taking public positions on political and social issues on a local, national, or global basis
Answer
Correct Answer:
Both
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