45. Which Google search query should be used to return only PDF documents that reference Microsoft?
Microsoft + .pdf
Microsoft AND
Microsoft filetype:pdf
Answer
Correct Answer:
Microsoft filetype:pdf
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46. What Does The Term "Sandbox" Mean In SEO?
The Box With Paid Ads That Appear When You Perform A Search.
This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
A Special Category Of Sites That Are Listed In Kid-safe Searches
The First 10 Search Results For A Particular Keyword.
Answer
Correct Answer:
This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
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47. You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?
Recommend that they add more products
Work on compressing image files
302 redirect all product pages to URL that contains target keywords
Register the business with a Google My Business account.
Answer
Correct Answer:
Work on compressing image files
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48. Which approach is not advisable to Geo-targeting your website?
Using a gTLD with subdomain
Using URL parameters
Using a ccTLD
Using a gTLD with a subdirectory
Answer
Correct Answer:
Using URL parameters
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49. All bylone dates for articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?
The site has been delisted from Google Search
A Google News sitemap was not provided within 30 days of setting up a publisher center account
The site kept updating the dates to make the content appear fres, without changing
The articles have aged more than 365 days without any significant updates to the content or the site
Answer
Correct Answer:
The articles have aged more than 365 days without any significant updates to the content or the site
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50. You notice a particular product in an e-commerce storefront is no longer indexed, despite no technical issues. What is a likely reason for this?
No title or meta description tags were provided
The Keywords is too competitive
Robots.txt is configured to allow access
The product is out of stock
Answer
Correct Answer:
No title or meta description tags were provided
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51. Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?
Both the pop-up and the content of the page will be indexed
The pop-up will be indexed instead of the desired body content
An interstitial pop-up is treated the same as a soft 404
The pop-up will be ignored, and the content of the page will be indexed correctly
Answer
Correct Answer:
The pop-up will be indexed instead of the desired body content
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52. You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?
Google Analytics
Google Keyword Planner
Google Search Console
Google Trends
Answer
Correct Answer:
Google Trends
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53. Google primarily determines indexing and ranking by crawling which version of a page?
Responsive version
Submitted version
Mobile version
Desktop version
Answer
Correct Answer:
Responsive version
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54. What would significantly improve Google's ability to a non-YouTube video in its Search Results?
Provide a 150 x 80 pixel thumbnail image
Add Schema.org VideoObject
Convert .mp4 videos to .mov
Embed video objects with JavaScript conditionals
Answer
Correct Answer:
Add Schema.org VideoObject
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55. You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?
Spam injection
Cloaking
Sneaky Redirect
Splicing
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56. Which HTTP response status code would indicate a page has been moved permanently?
410
302
200
301
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57. What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?
It is longer
It is not preferable
It uses structured markup
It is readable to a human
Answer
Correct Answer:
It is readable to a human
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58. When developing a backlink strategy, what approach would be most beneficial?
Guest post the article to as many sites as possible
Create an infographics and share it with relevant bloggers
Create diverse and unnatural links
Distribute links in comment sections of websites
Answer
Correct Answer:
Guest post the article to as many sites as possible
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59. The most popular commercial search engines, google and bing, are based on ________ technology.
Crawler
Directory
Meta-search
Semantic
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60. A(n) _____ is a search performed on google or any other search engine.
Impression
Click-through
Query
Link
Crawl
Answer
Correct Answer:
Impression
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61. The ____ is the most commonly used internet search type.
Keyword search
Trojan horse
Malware
Information
Answer
Correct Answer:
Keyword search
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62.
Which HTTP server response code indicates a page that no longer exists? (Page Not Found)
401
301
500
404
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63.
Which URL structure is considered to be the best?
www.sitename.com/category/jeans
www.sitename.com/clothes/jeans
www.sitename.com/546?id=234&cat=567
www.sitename.com/category/567/article/234
Answer
Correct Answer:
www.sitename.com/clothes/jeans
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64.
What is the best link building strategy?
1,000 links from different niche websites
100 links from relevant websites
10 links from any high PR website
1,000 social media shares
Answer
Correct Answer:
1,000 social media shares
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65.
Creating a ___________ page instead of home page is considered unethical because these pages are aimed at misleading search engines.
Leaf
Landing
Doorway
Inner
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66.
Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?
Google’s Web Development Tools
Google’s Web Tools
Google’s Webmaster Tools
None of the above
Answer
Correct Answer:
Google’s Webmaster Tools
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67.
What will be the effect of the following entry in your website's robots.txt file? User-agent: googlebot Disallow: User-agent: * Disallow: /
Will disallow Google bot to index the website and allow all other bots
Will only allow Google bot to index the website
Only homepage of the website will not be indexed
Search engine spiders can only index the homepage of a website and other folders with / will remain unreachable to bots
Answer
Correct Answer:
Search engine spiders can only index the homepage of a website and other folders with / will remain unreachable to bots
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68.
What is keyword density and what is the formula for it?
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
It is a method by which the user is redirected from an old page url to a new one. It is a permanent redirect and it is also useful in directing link juice to new url from old url.
Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
Answer
Correct Answer:
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
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69.
_________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.
Blog Swapping
Blog Publishing
Blog Flipping
Blog Optimizatation
Answer
Correct Answer:
Blog Flipping
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70. What is the difference between exit rate and bounce rate?
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
There is no difference as both are same
None of the above
Answer
Correct Answer:
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
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71.
Which of the following will not prevent content from appearing in search results?
robots.txt
“NOINDEX” tag
.htaccess
setting.py
None of the above
Answer
Correct Answer:
setting.py
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72.
What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?
index.txt
home.txt
about.txt
robots.txt
None of the above
Answer
Correct Answer:
robots.txt
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73.
If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?
Display a custom 404 error page
Use 301 redirection to the newer version of the page
Use meta robots tag noindex,nofollow on old pages
Block old urls using robots.txt file
Answer
Correct Answer:
Use 301 redirection to the newer version of the page
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74.
What is the best practice to use when you are using images as links?
Filling out the alt text
Writing excessive long alt text
All of the above
None of the above
Answer
Correct Answer:
Filling out the alt text
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75.
What should be the ideal value of a Title tag of an HTML document?
Using default titles
Title that has some relation to the content
Title that effectively communicate the topic
All of the above
None of the above
Answer
Correct Answer:
Title that effectively communicate the topic
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76.
Which of the following can you do with Google Analytics?
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site
All of the above
None of the above
Answer
Correct Answer:
All of the above
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77.
Which of the following is/are not Google’s Webmaster tool services?
Receive notification of quality guideline violations and request a site reconsideration
Understand the top searches used to reach a site
Specify your preferred server
All of the above
None of the above
Answer
Correct Answer:
Specify your preferred server
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78.
Which statement is false about X-Robots-Tag?
X-Robots-Tag can be used in site's HTTP response using .htaccess file and httpd.conf files
X-Robots-Tag can be located anywhere inside the <body> element
Use X-Robots-Tag when use of robots meta tags is not possible
You can instruct a crawler not to index a page using X-Robots-Tag
Answer
Correct Answer:
X-Robots-Tag can be located anywhere inside the <body> element
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79.
Which of the following is not the best practice in putting a HTML sitemap and XML sitemap on your site?
Site helps ensure that search engines discover the pages on your site.
HTML sitemap with outdated links
Creating a HTML sitemap that list pages without organizing
All of the Above
B and C
None of the above
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80.
What is sitemap.xml file?
It depends on the availability of the word. The higher the word in a page the more prominence/weight it will have.
This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.
This file includes the traffic and the search results that include the body of the search to be search engine friendly.
None
Answer
Correct Answer:
This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.
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81.
How many disavow files are allowed for a website at a time?
1
2
3
4
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82.
Which of the following is part of Google's Webmaster tools?
Identify issues with title and description meta tags
Add URLs that are already crawled by Googlebot
Identify and delete robots.txt files
None of the above
Answer
Correct Answer:
Add URLs that are already crawled by Googlebot
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83.
What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense
Answer
Correct Answer:
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
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84.
Google analytics is a tool used for
Gathering and analyzing data about website usage
Checking index status and optimizing visibility of the website
Analysis of a competitor regarding keywords
For identifying html errors in the website
Answer
Correct Answer:
Gathering and analyzing data about website usage
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85.
Which of the following is not a White hat SEO technique?
Keyword Analysis
Link Building
Backlinking
Keyword Stuffing
Answer
Correct Answer:
Keyword Stuffing
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86.
Which of the following is the best practice for using a heading tag?
Putting all of the page text into a heading tag
Use heading tags where it makes sense
Using heading tags only for styling text
None of the above
Answer
Correct Answer:
Use heading tags where it makes sense
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87.
What will be the effect of the meta tag (rel="index, nofollow") on a webpage?
Search engine spiders will follow only the links on that webpage
Search engine spiders will index the content of the webpage but not links available on that webpage
Search engine spiders wil index all the links and content of that webpage
None of the above
Answer
Correct Answer:
Search engine spiders will index the content of the webpage but not links available on that webpage
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88.
_____ refers to the practice of presenting different content or URLs to human users and search engines.
Hiding
Merging
Cloaking
None of the above
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89.
What is the best practice if you just created a mobile version of your website?
Create a XML sitemap and submit
Create an index sitemap and submit
Create a Mobile sitemap and submit
None of the above
Answer
Correct Answer:
Create a XML sitemap and submit
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90.
Till October, 2016, which was the latest Google algorithm update?
Penguin 4.0
Panda 4.2
Pigeon 4.5
Hummingbird
Answer
Correct Answer:
Penguin 4.0
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91.
How would you make a text link useful to your visitors?
Add as many keywords as possible into the anchor link text
Write a meaningful description in "Title" attribute of the text link
Write a meaningful description in "ALT" attribute of the text link
None of the above
Answer
Correct Answer:
Write a meaningful description in "Title" attribute of the text link
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92.
Which of the following is the best SEO method if you want to stop search engine from indexing a web page?
Use robots.txt file(Block all robots for that page)
Use Meta robots tag (rel="noindex,follow") on that page
Use the META robots NOODP tag
Nofollow all links to that page
Answer
Correct Answer:
Use robots.txt file(Block all robots for that page)
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93.
It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.
True
False
Neither
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94.
What is better to show than a 404 error page over sitemap page every time a user can’t find a page on your site?
Well design 404 page
Custom 404 page with links
Custom 404 page with inspiring messages
None of the above
Answer
Correct Answer:
Custom 404 page with links
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95.
What is disavow tool?
Tool for panda recovery
Tool for Penguin recovery
Tool for recovery from EMD Update
Tool for Link submission
Answer
Correct Answer:
Tool for Penguin recovery
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96.
What is the best practice to rank high on search results in content creation?
Keyword injection aimed at search engines
Creating compelling and useful content
Copying highly relevant contents
None of the above
Answer
Correct Answer:
Creating compelling and useful content
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97.
Sometimes robots.txt could still reference the URLs that you block, what is a better alternative against robots.txt?
“NOINDEX” tag
setting.py
.htaccess
None of the above
Answer
Correct Answer:
“NOINDEX” tag
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98.
Which Google crawler should you allow access to your web site’s mobile version?
Googlebot-Phone
Googlebot-Cell
Googlebot-Mobile
None of the above
Answer
Correct Answer:
None of the above
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99.
Which of the following are the reasons why your web site doesn’t show up in the results of a Google mobile search even using the site:operator?
Googlebot may not be able to find your site
Googlebot may not be able to access your site
All of the above
None of the above
Answer
Correct Answer:
All of the above
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100.
What does it mean if nothing appears on doing search on the domain?
May be the site is banned by search engines
May be no index by search engines
Some canonical issues
All of the above
Answer
Correct Answer:
All of the above
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101.
Which of the following is the best keyword research technique?
Use search engines and find suggested relevant keywords
Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
Try different tools for keyword research
All of the above
Answer
Correct Answer:
All of the above
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102.
The following are best practices in quality content except one.
Fresh and Unique content
Organized around the topic
Duplicate content
All of the above
None of the above
Answer
Correct Answer:
Duplicate content
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103.
Keyword stuffing is
Overloading of keywords in the title tag of a webpage
Overloading of keywords in the content of a webpage
Both of the above
None of the above
Answer
Correct Answer:
Both of the above
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104.
What methods would you apply for decreasing the loading time of a website?
We are not use the external style sheets, minimum images, decrease the file size of the images that original size use , with compromising on the quality and use the CSS sprites to regulate the HTTP requests.
We can use the external style sheets, maxium images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.
We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.
All of the above
Answer
Correct Answer:
We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.
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105.
Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
Nofollow links are passed by html engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it not passes through all search engines and it puts an impact over page rank.
Nofollow links are not passed by php engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an not impact over page rank.
Nofollow links are not passed by server engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
Answer
Correct Answer:
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
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106.
What is considered as more significant, creating content or building backlinks?
What is considered as more significant, creating content or building backlinks?
Both are necessary, not creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
None
Answer
Correct Answer:
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
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107.
It is an unethical practice that Google takes seriously which refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users.
Hiding
Merging
Cloaking
None of the above
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108.
What are the tools used in organic search engine optimization?
Organic search engine optimization provides a way to display the website that is fully optimized in the search engine, It includes the traffic and the search results that include the body of the search to be search engine friendly.
The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried.
Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
All oof the above
Answer
Correct Answer:
All oof the above
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109.
Which type of navigation is best in improving the accessibility of your website?
Images
Text
Animations
All of the above
None of the above
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110.
What will be the effect of this implementation in your website robots.txt file? User-agent:* Disallow:/
Will block all web crawlers from all content
Will allow all web crawlers to index all pages of the website
Only homepage of a website will not be indexed
Search engine spiders can only index the homepage of a website and other folders with / will remain unreachable to bots
Answer
Correct Answer:
Will block all web crawlers from all content
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111.
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a ___ click through rate.
less than 30%
30 percent
more than 30%
more than 50%
Answer
Correct Answer:
30 percent
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112.
What is the procedure for the search engine to spider the user’s website?
Search engine uses spiders to gather the information from the websites and on revisiting it shows the submitted URL for the website.
The spider that is used with the search engine finds the information and revisits the site when the URL of the site is submitted again.
After the spider finds the link of the user’s site it specifies the amount of time is being spent from the last visit.
After looking at the number of websites the spider visits and the resources being utilized by the spider the visits can be calculated, It uses the visits and revisits of the user for the user’s site to calculate the exact result for the search engine.
All of the above
Answer
Correct Answer:
All of the above
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113.
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Waves
Flux
Shuffling
Swaying
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114.
Which of the following is the correct formula of Keyword Density?
(total number of keywords/total number of words in your article) / 100
(total number of keywords/total number of words in your article) * 100
(total number of words in your article/total number of keywords) * 100
(total number of words in your article/total number of keywords) / 100
Answer
Correct Answer:
(total number of keywords/total number of words in your article) * 100
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115.
Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.
True
False
Neither
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116.
The following are not easy for visitors to navigate a website except for one.
Lengthy URL with parameters and IDs
Page names like “page1.html”
Keywords stuffing
URL with words that are relevant to the content and structure
Answer
Correct Answer:
URL with words that are relevant to the content and structure
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117.
Which of the following is true for Astroturfing?
Participating in forum/thread discussions and use them for your own branding
Targeting many keywords in a web page
Optimizing a web page with spamming technique and then redirect it to another page
Use of FFA websites for building links
Answer
Correct Answer:
Participating in forum/thread discussions and use them for your own branding
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118.
Which of the following is not an on page SEO technique?
Solving canonicalization problem
Making changes on title
Social media promotion
Managing robots.txt
Answer
Correct Answer:
Social media promotion
Note: This Question is unanswered, help us to find answer for this one
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119.
__________________ identifies how difficult it would be to rank well for a particular keyword.
Keyword Stemming
Keyword Difficulty
Keyword Density
Keyword Proximity
Answer
Correct Answer:
Keyword Difficulty
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120.
Which of the following factors improves a website authority?
A website with many inbound links
Amount of quality information found on the website
A higher pagerank
All of the above
Answer
Correct Answer:
All of the above
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121.
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Where is the root page (general page) of many breadcrumbs located?
Last, right-most link
Center, middle of the link
First, left-most link
None of the above
Answer
Correct Answer:
First, left-most link
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122.
An XML sitemap can have maximum of
1,000 URLs
50,000 URLs
1,00,000 URLs
10,000 URLs
Answer
Correct Answer:
50,000 URLs
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123.
Which of the following is not a valid statement for cross linking?
It is the process of linking one site to another site and provide a way to allow the accessing to it
It provides the users with reference site that content related to the search
It needs to be owned by the same person as it provides the methods that have been built on the internet
It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO
Answer
Correct Answer:
It needs to be owned by the same person as it provides the methods that have been built on the internet
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124.
Which of the following is a Grey hat SEO technique?
Keyword Analysis
Keyword Squatting
Backlinking
Keyword Stuffing
Answer
Correct Answer:
Keyword Squatting
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125.
Best practices on writing better anchor text are?
Descriptive text
Concise Text
All of the above
None of the above
Answer
Correct Answer:
All of the above
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126.
Which one of the following can be used to stop spamming of comments on a blog?
Using rel="canonical" tag
Using rel="follow" tag
Using rel="author" tag
Using rel="nofollow" tag
None of the above
Answer
Correct Answer:
Using rel="nofollow" tag
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127.
___________________ refers to how prominent your keywords are within key elements of your web page.
Keyword Proximity
Keyword Density
Keyword Prominence
Keyword Stemming
Answer
Correct Answer:
Keyword Prominence
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128. Alt text are best when it is in?
“image1.jpg”
Lengthy
Descriptive
All of the above
None of the above
Answer
Correct Answer:
Descriptive
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129.
If you run a local business, where would you add your information to help you reach customers on Google Maps and web search?
Google Street
Google Waze
Google Places
None of the above
Answer
Correct Answer:
Google Places
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130.
Which of the following is a white hat SEO technique?
Doorway pages
Cloaking
Link farming
Link baiting
All of the above
None of the above
Answer
Correct Answer:
Link baiting
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131.
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.
True
False
Neither
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132.
Which practices you need to avoid in reaching out users for your web site?
Link requests to all sites related to your topic
Purchasing links
All of the above
None of the above
Answer
Correct Answer:
All of the above
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133.
Which of the following is true for ASO?
ASO stands for App Store Optimization
ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
Both of the above
None of the above
Answer
Correct Answer:
Both of the above
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134.
Which are not best practices for your web site about social media sites?
Promoting each new, small piece of content you create
Artificially promoting your content to the top
All of the above
None of the above
Answer
Correct Answer:
All of the above
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135.
Which of the following offers quality content?
Write easy-to-read text
Writing sloppy text with many spelling and grammatical mistakes
Embedding text in images
All of the above
None of the above
Answer
Correct Answer:
Write easy-to-read text
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136.
What is the best way to use for visitors having problems finding pages on your site?
Sitemap
XML sitemap
Index sitemap
None of the above
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137.
________________ measures the distance between two keywords in the text.
Keyword Density
Keyword Proximity
Keyword Stemming
Keyword Difficulty
Answer
Correct Answer:
Keyword Proximity
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138.
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
Answer
Correct Answer:
Grey hat techniques
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139.
Which one of the following can be used to resolve canonical issue on a website?
301 redirection
rel="canonical" tag
noindex meta tag in the non canonical copies
Anyone of the above
None of the above
Answer
Correct Answer:
Anyone of the above
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140.
What are the limitations of title and description tags?
Title tag can be between 5-10 characters and meta description tag can be between 1000-1500 characters.
Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.
Title tag can be between 160-170 characters and meta description tag can be between 66-70 characters.
Title tag can be between 66-70 characters and meta description tag can be between 200-500 characters.
Answer
Correct Answer:
Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.
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141.
If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.
True
False
Neither
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142.
If the title tag is too long, Google will show only a portion of it in the search result.
True
False
Neither
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143.
Which description tag that accurately summarize the landing page.
Writing a description meta tag that has no relation to the content
Using generic descriptions
Filling the description with only keywords
Copying and pasting the entire content of the document
All of the above
None of the above
Answer
Correct Answer:
None of the above
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144.
Which of the following are not the best practice in writing a headline tag?
Placing text in heading tags that wouldn't be helpful in defining the structure of the page
Using heading tags where other tags like <em> and <strong> may be more appropriate
Erratically moving from one heading tag size to another
All of the above
None of the above
Answer
Correct Answer:
All of the above
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145.
Which of the following should you avoid in anchor text for internal links?
Lengthy anchor text for search engines
Creating unnecessary links that don’t help with the user’s navigation of the site
All of above
None of the above
Answer
Correct Answer:
All of above
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146.
It is best to use single title tag across all of the landing pages.
True
False
Neither
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147.
Where are the title tags displayed?
First line of the search result
Top of the browser
Neither A or B
None of the above
Answer
Correct Answer:
First line of the search result
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148.
Does Google always use description meta tags on the search result?
Yes
No
Neither
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149.
What file should you create so that you can provide to bots with more information about the images found on your site?
Gallery sitemap
Photo sitemap
Image sitemap
None of the above
Answer
Correct Answer:
Image sitemap
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150.
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?
Better organized
Better crawling by search engines
Easy and friendlier to link content
All of the above
None of the above
Answer
Correct Answer:
All of the above
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151.
What is the best practice for description tag if your site has thousands of pages?
Single description meta tag across all of landing pages
Multiple description meta tag across all of landing pages
Different description meta tag across all of landing pages
None of the above
Answer
Correct Answer:
Different description meta tag across all of landing pages
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152.
Which attributes on search results give the best summary of a landing page?
Title Tag
URL
Description Tag
All of the above
None of the above
Answer
Correct Answer:
Description Tag
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153.
Which URL displayed on search result is best?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm
Answer
Correct Answer:
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm
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154.
Which of the following is the best URL structure?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm
Answer
Correct Answer:
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm
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155.
Main role or responsibility of Canonical tag in SEO optimization.
Canonical tag provide clear indication to URL actually preferred
Canonical tag helps to avoid bad impact of content duplication problems
Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
All of the above
Answer
Correct Answer:
All of the above
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156.
Which of the following is not a crawler?
GoogleBot
Yandex
Yslurp
Baiduspider
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157.
Which best describe as descriptive anchor text?
“Click here”
“Page”
“Article”
All of the above
None of the above
Answer
Correct Answer:
None of the above
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158.
Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.
True
False
Neither
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159.
The following are not part of Google’s Webmaster tool except for one. Choose your best answer?
Identify issues with title and description meta tags
Add URLs that are already crawled by Googlebot
Identify and delete robots.txt files
None of the above
Answer
Correct Answer:
Identify issues with title and description meta tags
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160.
Which of the following refers to Google’s Webmaster Tool?
Get a glimpse at how Googlebot sees pages
Remove unwanted sitelinks that Google may use in results
All of the above
None of the above
Answer
Correct Answer:
All of the above
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161.
Which of the following statements is valid for LSI?
LSI stands for Latent Semantic Indexing
LSI is used to obtain the data by relating the word to its closest counterparts or to its similar context
Both of the above
None of the above
Answer
Correct Answer:
Both of the above
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162.
What is the optimal HTTP status code to permanently remove a URL from Google's index?
301
302
404
410
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163.
What will be the action if Google finds more than one canonical tag in your webpage?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
Google will consider the canonical tag which has shorter url than others
Answer
Correct Answer:
Google will ignore all canonical tags
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164.
What tool does Google offer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors?
Google Website Enhancer
Google Website Optimizer
Google Website Upgrader
None of the above
Answer
Correct Answer:
Google Website Optimizer
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165.
Which image formats are supported by most browsers?
JPEG
GIF
PNG
All of the above
None of the above
Answer
Correct Answer:
All of the above
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166.
hreflang attribute is used
When you have a single language website
When your website is in Google sandbox and you want Google to reconsider it
When you have created content that is specific to local audience
When a website is targeted for different language keywords
Answer
Correct Answer:
When you have created content that is specific to local audience
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167.
Where on your site is best to add the “nofollow” attribute?
Contact page
Home page
Comment page
All of the above
None of the above
Answer
Correct Answer:
Comment page
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168.
What is the difference between 404 not found and soft 404 errors?
In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
In both cases server returns 404 HTTP status code
None of the above
Answer
Correct Answer:
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
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169.
What bot does Google uses for web search?
Googlerobot
Googledroid
Googlebot
None of the above
Answer
Correct Answer:
Googlebot
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170.
What will happen if the title tag is too long on Google search result?
Google will show alternative
Google will show only a portion
Google will show everything
None of the above
Answer
Correct Answer:
Google will show only a portion
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171.
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
Good Internal link structure
Generation of dynamic title and description
Dynamic XML sitemap generation
All of the above
Answer
Correct Answer:
All of the above
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172.
Which of the following features are applied in Florida update?
Stemming
Maintained local rank
Penalized over optimized site
All of the above
Answer
Correct Answer:
All of the above
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173.
The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.
True
False
Neither
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174.
What are the conditions that the robots.txt must have for it to work properly?
This file must be named robots.txt
This file must be placed in the root directory
All of the above
None of the above
Answer
Correct Answer:
All of the above
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175.
What is the size limit enforced by Google on robots.txt file?
50 KB
500 KB
5 MB
There is no limit
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176.
The term "scrapping" in search engine optimization can be described as
Copying content from another website and publishing it on your website
Webpages containing a high quality content
Extracting content from another website just for getting information
None of the above
Answer
Correct Answer:
Copying content from another website and publishing it on your website
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177.
What should you use on Google search field to check if your web site is index?
Web: operator
Check: operator
Site: operator
None of the above
Answer
Correct Answer:
Site: operator
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178.
Which of the following image file types can be indexed by Google?
TIFF
RAW
WEBP
PNG
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179.
Which of the following are recommended actions to take when a website is penalized by an "Unnatural links to your site" Manual Action from Google? Select all that apply.
Removing old content from the site.
Preventing links that violate Google's guidelines from passing PageRank.
Using the Google Webmaster Tools to disavow any offending links that the site management isn't responsible for.
Requesting reconsideration of the site from Google.
Answer
Correct Answer:
Preventing links that violate Google's guidelines from passing PageRank.
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180.
Which of the following examples are considered by Google as "auto-generated" content? Select all that apply.
Text translated by an automated tool without human review or curation before publishing
Text generated from scraping Atom/RSS feeds or search results
Text generated by the website's content management system
Text generated using automated synonymizing or obfuscation techniques
Answer
Correct Answer:
Text translated by an automated tool without human review or curation before publishing
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181.
Which of the following is true about Google's treatment of keyword density in a given page?
Keyword density is no longer being considered by Google's search algorithms.
Targeted keywords should be used as frequently as possible in a page to maximize PageRank.
Artificially increasing keyword density offers diminishing returns and may be penalized for "keyword stuffing" if taken too far.
None of these.
Answer
Correct Answer:
Artificially increasing keyword density offers diminishing returns and may be penalized for "keyword stuffing" if taken too far.
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182.
Which of the following statements is true about the effect of page load times to a page's ranking in Google's search results?
Page load times affect a page's ranking, and is given the same importance as a page's relevance to the search query.
Page load times affect a page's ranking, but is given lesser importance compared to a page's relevance to the search query.
Page load times do not affect a page's ranking.
Google gives up on crawling a page if its load time is greater than 5 seconds.
Answer
Correct Answer:
Page load times affect a page's ranking, but is given lesser importance compared to a page's relevance to the search query.
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183.
Which is the correct usage of the Keyword Planner Tool in order to get a Phrase Match search volume for "New York hotels"?
New York Hotels
"New York Hotels"
[New York Hotels]
?New York Hotels
Answer
Correct Answer:
"New York Hotels"
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184.
Which of the following is an example of "Cloaking", which is considered a "black hat" SEO technique?
Sending a visitor to a different URL than the one they initially requested.
Locating text behind an image.
Serving a page of HTML text to search engines, while showing a page of images or Flash to users.
Using CSS to position text off-screen.
Answer
Correct Answer:
Serving a page of HTML text to search engines, while showing a page of images or Flash to users.
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185. Which of the following practices may improve the Domain Authority rank of an automobile trading website?
A: Submitting the website to all directories that are available.
B: Getting backlinks from auto-niche blogs.
C: Getting backlinks from fashion-niche blogs.
D: Using Robots to post on forums.
E: Manually posting at least 50 comments/day.
A, D and E
B
B, D and E
All of above.
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186. Which of the following HTML attributes can be used to provide descriptive text for site assets that a search engine crawler doesn't typically recognize?
DESC
ALT
TEXT
ROBOT
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187.
Which of the following is not a valid method for verifying site ownership on Google?
HTML file verification
Meta tag verification
Google Analytics code verification
None of these.
Answer
Correct Answer:
None of these.
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188.
Which of the following rich snippet formats are supported by Google? Select all that apply.
Microdata
Microformats
Data Highlighter
RDFa
Answer
Correct Answer:
Microdata
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189.
Please choose which of the following tool belongs to the Bing Search Engine?
Keyword Planner
SEO Analyzer
Object Browser
Open Graph Debugger
Answer
Correct Answer:
SEO Analyzer
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190.
Which of the following practices are allowable under Google Webmaster Guidelines?
Using automated programs or services to create links to a site.
Links with optimized anchor text in articles or press releases distributed on other sites.
Forum commenting with optimized links in the post or signature.
Advertising links that use the nofollow attribute.
Answer
Correct Answer:
Advertising links that use the nofollow attribute.
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191.
Which of the following best describes a blog "TrackBack"?
An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs.
A link from one website to another. It is also called an inbound link.
A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.
It is a method for tracking visitors on a website.
Answer
Correct Answer:
An automated notification that a website mentioned another website; it is a built-in feature on most popular blogging software programs.
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192.
Which of the following is not a valid goal type from the perspective of Google Analytics?
Destination
Duration
Pages/Screens per visit
Conversions
Answer
Correct Answer:
Conversions
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193.
Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?
If-Modified-Since
Last-Modified
ETag
Server
Answer
Correct Answer:
If-Modified-Since
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194.
Which of the following best describes the practice of "Google Bowling" from a negative SEO context?
Increasing the organic search ranking of a particular website or page by pointing hundreds or thousands of links at it, using very specific anchor text.
Knocking a competitor out of the search results by pointing hundreds or thousands of low trust, low quality links at their website.
Making a search engine believe that another website exists at a given URL.
Using words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page.
Answer
Correct Answer:
Increasing the organic search ranking of a particular website or page by pointing hundreds or thousands of links at it, using very specific anchor text.
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195.
What would be the impact of meta keywords on Google's ranking algorithm?
Meta keywords are not used by Google.
Multiple meta keywords may bring better results in SERP.
Google encourages the use of a single meta keyword for each page.
Multiple meta keywords get penalized by Google.
Answer
Correct Answer:
Meta keywords are not used by Google.
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196.
Which of the following correctly describes what are considered to be "Doorway pages"?
Pages with a permanent redirect(301) to an external page with relevant content.
Pages especially designed to link partner sites.
Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
None of these.
Answer
Correct Answer:
Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
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197.
Which of the following statement about RSS is correct?
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a Microsoft technology
Answer
Correct Answer:
It is a form of XML
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198.
When Implementing System.EnterpriseServices.ServicedComponent derived classes, which of the following statements are true?
Enabling object pooling requires an attribute on the class and the enabling of pooling in the COM+ catalog.
Methods can be configured to automatically mark a transaction as complete by the use of attributes.
You can configure authentication using the AuthenticationOption when the ActivationMode is set to Library.
You can control the lifecycle policy of an individual instance using the SetLifetimeService method.
Answer
Correct Answer:
Enabling object pooling requires an attribute on the class and the enabling of pooling in the COM+ catalog.
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199. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
None of the above
Answer
Correct Answer:
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
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200.
If you enter 'Help site:www.expertrating.com' in the Google search box, what will Google search for?
It will open up the Google help pages applicable to www.expertrating.com
It will find pages about help within www.expertrating.com
It will only find page titles about help within www.expertrating.com
It will direct you to the request page for re-indexing of www.expertrating.com
Answer
Correct Answer:
It will find pages about help within www.expertrating.com
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201.
State whether the following statement is true or false.
True
False
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202.
State whether true or false.
True
False
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203.
Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Clustering
Normalizing
Sifting
Combing
Answer
Correct Answer:
Clustering
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204.
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
True
False
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205.
Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking
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206.
Google gives priority to themed inbound links.
True
False
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207.
What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
There are more long tail searches than shorter keyword queries
Search engines often pass on long tail searches to lesser known and new websites
Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
There are fewer websites that have targeted such keywords
Answer
Correct Answer:
There are more long tail searches than shorter keyword queries
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208.
If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the webpages of the website have been indexed by the search engine
Only 20% of the pages of the website will be indexed by the search engine
20% of the websites pages will never be indexed
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Answer
Correct Answer:
20% of the webpages of the website have been indexed by the search engine
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209.
What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Spreading
Dilating
RSD (real time synonym detection)
Stemming
Branching
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210.
Which of the following statements about FFA pages are true?
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links
Answer
Correct Answer:
They are also called link farms
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211.
Which of the following statements is correct with regard to natural links?
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
Answer
Correct Answer:
They are voluntary in nature
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212.
_________________ use both crawlers and directories to generate relevant results.
Crawler-based Search Engines
Human-Powered Directories
Hybrid Search Engines
Meta Search Engines
Answer
Correct Answer:
Meta Search Engines
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213.
The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
Answer
Correct Answer:
Not to index the page and not to follow the links in the page
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214.
Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Because they will not lead to fresh traffic
Because you could get penalized by search engines for using duplicate content
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copy right infringement
Answer
Correct Answer:
Because you could get penalized by search engines for using duplicate content
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215.
Which of the following factors have an impact on the Google PageRank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The text used to describe the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site
Answer
Correct Answer:
The total number of inbound links to a page of a web site
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216.
Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
The website offering products and services to the visitors country
A website that provides free content for the related keywords
Hidden keywords on the home page matching the search term
Image Alt tags on the home page matching the search term
Answer
Correct Answer:
Image Alt tags on the home page matching the search term
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217.
What is the function of "indexer" part of the Google search engine?
It helps to retrieve web pages from the world wide web
It helps to gather information from other search engines
It helps to sort the documents that Google has retrieved
It helps to generate meaningful results based upon the user's search term
Answer
Correct Answer:
It helps to generate meaningful results based upon the user's search term
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218.
How are site maps important for the search engine optimization process?
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above
Answer
Correct Answer:
Site maps help the search engine spider pick up more pages from the website
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219.
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker
Answer
Correct Answer:
Google Trends
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220.
A Hallway Page is used to:
Attract visitors from the search engines straight onto the Hallway Page
Organize the Doorway Pages
Help people navigate to different Doorway Pages
Enable search engine bots to index the Doorway Pages
Answer
Correct Answer:
Enable search engine bots to index the Doorway Pages
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221.
Which of the following statements about search engine optimization techniques are correct:
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Answer
Correct Answer:
Making a keyword bold does not influence the way that the search engine looks at the keyword
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222.
If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
abandon and close your website permanently.
modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
start a PPC campaign to get your site included in the sponsored results.
it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Answer
Correct Answer:
it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
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223.
_____ is usually the best web page to get linked to while receiving a themed in-bound link from another website
The sitemap
The contact page
The home page
The page which you would like to improve in the search engine rankings
Answer
Correct Answer:
The page which you would like to improve in the search engine rankings
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224.
Which of the following activities could be looked down upon by Google as per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Intentionally adding keywords to the TITLE tags and ALT attributes
Registering misspellings of well-known websites
Answer
Correct Answer:
Loading pages with irrelevant links
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225.
Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
Barrier words
Non-indexable words
Slow words
Stop words
Answer
Correct Answer:
Stop words
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226.
Which of the following factors contribute towards link popularity of a website?
The number of websites that link to it
The number of pages of the website indexed by Google
The number of pages in the website
The quality of websites that link to it
Answer
Correct Answer:
The number of websites that link to it
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227.
While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
By letting you know the percentage of users who entered the website and then went on to visit additional pages
By letting you know the percentage of users who entered the website and then left without viewing any other page
By letting you know the percentage of users who decided to go back to the source from where they found your website
By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Answer
Correct Answer:
By letting you know the percentage of users who entered the website and then left without viewing any other page
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228.
All major search engines are case sensitive.
True
False
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229.
Which of the following is an ethical SEO Technique?
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
Filling your pages with keywords, whether relevant to the page content or not
Creating a page which serves a different content to the search engine bots and different to human users
None of the above
Answer
Correct Answer:
None of the above
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230.
Which of the following statements about Google's technical and quality guidelines is true?
It is advantageous if your web server supports the If-Modified-Since HTTP heade
If using dynamic pages, it helps to keep the parameters short and the number of them few
Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines
Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Answer
Correct Answer:
If using dynamic pages, it helps to keep the parameters short and the number of them few
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231.
Which of the following actions could get you banned by Google?
Hiding text on the webpage
Stuffing keywords on the webpage
Linking to sites banned by Google
None of the above
Answer
Correct Answer:
Hiding text on the webpage
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232.
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
Answer
Correct Answer:
Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
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233.
Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar
Answer
Correct Answer:
Alexa provides free data on relative website visitor traffic
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234. Which of the following facts about Alexa are correct?
Increasing the keyword density on the web pages
Offering a different set of web pages to the search engines
Hiding the keywords within the webpage
Creating multiple pages and hiding them from the website visitors
Answer
Correct Answer:
Offering a different set of web pages to the search engines
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235.
Which of the following statements is correct with regard to the description meta tag?
It should be about 50 characters in length
The description should not contain the keywords
If the meta description is not included, the search engines will use the meta keywords for information
Google uses the meta description to generate the search engine results pages
Answer
Correct Answer:
Google uses the meta description to generate the search engine results pages
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236.
What does the 302 server response code signify?
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process
Answer
Correct Answer:
The page has temporarily moved
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237.
Which of the following URLs can the Google search engine spider?
http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
http://www.expertrating.com/exams/seo.asp?examnum=243
http://www.expertrating.com/exams/seo.asp
http://www.expertrating.com/exams/seo.html
All of the above
Answer
Correct Answer:
All of the above
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238.
While grading your website, Google gives credit to outbound links pointing to authority websites?
True
False
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239.
Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Yes
No
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240.
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Trafficjacking
Visitorjacking
Viewjacking
Pagejacking
Answer
Correct Answer:
Pagejacking
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241.
If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
Yes
No
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242.
Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
The frequency with which the content of the website is updated
The number of web pages containing relevant information on the main theme of the website
The number of in-bound natural links related to the website's theme (or keywords)
None of the above
Answer
Correct Answer:
The frequency with which the content of the website is updated
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243.
Are RSS/Atom feeds returned in Google's search results?
Yes
No
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244.
Which of the following statements about the Google Sitemap are correct:
Repeated submission of the Sitemap to Google could be penalized
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
Answer
Correct Answer:
Repeated submission of the Sitemap to Google could be penalized
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245.
Which of the following search engines or directories provides the directory search results for Yahoo?
Windows Live
Yahoo Directory
Google
Wikipedia
DMOZ
Answer
Correct Answer:
Yahoo Directory
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246. Which of the following does Google uses to display the characters of a web page's Title Tag?
Pixel Width
Title Tag Character count
None of the above
Answer
Correct Answer:
Pixel Width
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247. What do you use to search for exact phrases in Google?
Hyphen (-)
Asterisk (*)
Quotation Marks (")
Exclamation Point (!)
Answer
Correct Answer:
Quotation Marks (")
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248. Which of the following factors has an impact on the Google PageRank?
The quality of the content within the web pages
The number of pages of the website
The addition of Google's AdSense advertising
The age of the website
Answer
Correct Answer:
The quality of the content within the web pages
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249. Which of the following statements is NOT true?
Duplicate content affects SEO rankings.
Page titles are the most important on-page element after content.
The quality of the images uploaded on the website affects the SEO rankings.
The website domain has no effect on the SEO rankings.
Answer
Correct Answer:
The website domain has no effect on the SEO rankings.
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250. What is the function of "indexer" part of the Google search engine?
It helps to save a webpage's data in its database for easy retrieval and ranking.
It helps to gather information from other search engines.
It helps to sort the documents that Google has retrieved.
It helps to generate meaningful results based upon the user's search term.
Answer
Correct Answer:
It helps to save a webpage's data in its database for easy retrieval and ranking.
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251. Which of the following statements about Google's technical and quality guidelines is true?
It is advantageous if your web server supports the If-Modified-Since HTTP header.
Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines.
Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online helps to speed up indexing.
All of the above.
Answer
Correct Answer:
It is advantageous if your web server supports the If-Modified-Since HTTP header.
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252. Which of the following activities could be looked upon by Google as per their quality guidelines?
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of the well-known websites
All of the above
Answer
Correct Answer:
All of the above
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253. What authorizes payments for e-businesses and online retailers?
Payment gateway
Authorization code
Merchant account
None of the above
Answer
Correct Answer:
Payment gateway
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254. Which of the following statements regarding website content is correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above
Answer
Correct Answer:
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
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255. Which of the following can you do in the Google search box (Omnibox)?
Define words
Convert units of measurement
Calculate
All of the above
Answer
Correct Answer:
All of the above
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256. Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
All of the above
Answer
Correct Answer:
All of the above
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257. A Hallway Page is used to:
Organize the Doorway Pages
Help people navigate to different Doorway Pages
Enable search engine bots to index the Doorway Pages
All of the above
Answer
Correct Answer:
All of the above
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258. Does Google prioritize themed inbound links?
Yes
No
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259. The process of acquiring links from other websites to your own is known as:
Link sharing
Link building
Content marketing
Hyperlinks
Answer
Correct Answer:
Link building
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260. What is usually the best webpage to get linked to while receiving a themed inbound link from another website?
The sitemap
The contact page
The home page
The page which you would like to improve in the search engine rankings
Answer
Correct Answer:
The home page
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261. Which of the following is in the right order? (The first tool that you use to the last tool that you use)
Searching, web crawling, indexing
Indexing, searching, web crawling
Web crawling, searching, indexing
In any order
Answer
Correct Answer:
Searching, web crawling, indexing
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262. Link building offers all of these advantages EXCEPT ________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically
Answer
Correct Answer:
Generating content automatically
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263. What is the Cloaking SEO technique?
Redirecting a webpage using JavaScript.
Displaying different content to human users and search engines
Hiding links by setting its colour to be the same as its background colour.
Blocking content by placing an image over it.
Answer
Correct Answer:
Displaying different content to human users and search engines
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264. Which of the following best describes Query Strings?
Inquiries made to search engines about ranking of particular web pages.
The exact search term entered into a search engine by a seacher.
The number of visitors your site receives on a daily basis.
Instructions within page URLs that denote information being passed to a web application.
Answer
Correct Answer:
Instructions within page URLs that denote information being passed to a web application.
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265. How should text links within larger bodies of text be formatted for ease of use?
All of these
So that the links are noticably different from the other text.
The text style of links match the text around it so that the content flows better.
By using CSS to remove text decorations like underlines.
Answer
Correct Answer:
So that the links are noticably different from the other text.
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266. Google did the "caffeine" roll-out to:
crawl websites 50% faster
index sites faster
all of these choices
help Google's raw speed
Answer
Correct Answer:
crawl websites 50% faster
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267. What robot do you apply a rule to in the robots.txt file in order to block images from Google Images?
Google-Imagebot
GoogleImagebot
Googlebot-Image
Googlebot-IMG
Googlebot-Images
Answer
Correct Answer:
Googlebot-Image
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268. What do you enter in the robots.txt file to remove all images on your site from Google Images?
User-Agent: Googlebot-Image Disallow: All
User-Agent: Googlebot-Image Disallow: /
Robot: Googlebot-Images Disallow: /
None of these
User-Agent: Googlebot-IMG Disallow: /*
Answer
Correct Answer:
User-Agent: Googlebot-Image Disallow: /
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269. Which of the following is the most accurate definition of search engine spam?
Any attempt to deceive a search engine's relevancy algorithm.
Anything that would still be done if search engines did not exist.
The use of hidden text on a web site.
Repeated site submissions to search engines.
Answer
Correct Answer:
Any attempt to deceive a search engine's relevancy algorithm.
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270. Applying structured data provides what SEO benefit to an e-commerce site?
Structured data organizes your e-commerce content by category in your storefront for better organic search.
Search engines prefer structured data over keywords in your meta tags.
Search engines crawl your structured data more effectively to display more SERP listings of the merchandise in your site.
Structured data creates a more comprehensive site map for search engines to better understand the content of your e-commerce site.
Structured data provides additional product information to search engines and may appear in search results as rich snippets.
Answer
Correct Answer:
Structured data provides additional product information to search engines and may appear in search results as rich snippets.
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271. What are "doorway" pages?
Designed to achieve higher search engine ranking for a particular phrase
Funnel users to a single destination page
Something that can get your site removed from Google
Multiple pages optimized for specific keywords or phrases
All of these
Answer
Correct Answer:
All of these
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272. How long will it take before Google will Index your website?
3-4 weeks
Google indexes all sites as soon as they are created.
Time can range from a matter of minutes to several weeks.
2-6 hours
1-7 days
Answer
Correct Answer:
Time can range from a matter of minutes to several weeks.
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273. How do you control where robots go and what they do in your web site?
Use the INDEX / NOINDEX META commands
Use the robots.txt file
Use the FOLLOW / NOFOLLOW META commands
Use all of these
Answer
Correct Answer:
Use all of these
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274. What directive would you enter in the robots.txt file to make a rule that affects all directories beginning with the word "page"?
/page$/
/page?/
/page*/
/page_*/
None of these
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275. In the robots.txt file, what does the "User-Agent:" section do?
Records the URL of incoming traffic to the web site.
Tells which robot the rule applies to.
None of these
Identifies the domain hosting service of the web site.
Determines where the bot is coming from.
Answer
Correct Answer:
Tells which robot the rule applies to.
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276. What would happen if you searched Google for site:example.com “some text here”
It would list any web pages that contained the exact words "some text here"
It would list any web pages that contained the words "some", "text" and "here" and links to example.com
It would list any web pages that contained the words "some", "text" and "here"
It would list any web pages on example.com that contained the words "some", "text" and "here"
It would list only web pages on example.com that contained the exact words "some text here"
Answer
Correct Answer:
It would list only web pages on example.com that contained the exact words "some text here"
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277. What do you enter in a robots.txt file to prevent the crawling of an entire site?
Disallow: /
Block: All
Block: *
Disallow: All
NOINDEX
Answer
Correct Answer:
Disallow: /
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278. From a purely ranking perspective, the value of an incoming link is not affected by the number of outgoing links on the same Web page.
True
False
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279. Which of the following statements is true regarding natural vs. artificial inbound links?
Artificial links increase gradually as referral sites add links one by one over time; natural links can sprout in great numbers all of a sudden.
Natural links are made up of earthy, organic materials. Artificial links are man-made out of plutonium and titanium.
Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.
Natural links mostly have identical anchor text while artificial links vary in anchor text.
Answer
Correct Answer:
Natural Links have anchor text that varies. Artificial links have anchor text that is uniform or identical to one another.
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280. What do you enter in a robots.txt file to block a specific directory and everything in it?
Disallow: /directoryname/
Block: /directoryname/
Disallow: /directoryname/*.html
NOINDEX: /directoryname/
Block: /directoryname/*
Answer
Correct Answer:
Disallow: /directoryname/
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281. In the robots.txt file, what does the "Disallow:" line do?
Stops all robots from searching your site.
Tells the robot what URLs not to scan.
Tells what robot you want to block from your URL.
Removes secure socket layer functioning from the URL.
None of these
Answer
Correct Answer:
Tells the robot what URLs not to scan.
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282. What do you enter in a robots.txt file single entry to apply the rule to all bots?
Robot: *
User-Agent: All
Robot: All
None of these
User-Agent: *
Answer
Correct Answer:
User-Agent: *
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283. How do you eliminate duplicate content from being indexed by Google?
It is impossible to create duplicate content.
You must delete duplicate content manually.
Use 302 redirect
Use canonical tags where applicable.
Answer
Correct Answer:
Use canonical tags where applicable.
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284. What do you enter in the robots.txt file to block a specific .html page on your site?
Disallow: filename.html
Disallow: /filename.html
NOINDEX: /filename.html
Exclude: /filename.html
Block: /filename.html
Answer
Correct Answer:
Disallow: /filename.html
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285. If you have just made a web site live, what is the easiest way to see if it has been indexed by Google?
Use any Rank tracking tool
Search for the main keyword
Search Google for site:example.com
Register the site for Google Webmaster Tools
Install Google Analytics
Answer
Correct Answer:
Search Google for site:example.com
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286. What is cloaking?
All of these
Providing HTML text for search engines but showing image based text in images or Flash to users.
Presenting different content to search engines than to users.
Making text match the background color to try to influence search engines without actually showing the text to users.
Answer
Correct Answer:
All of these
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287. URL's with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. With that, you should:
create a simple directory structure that organizes your content well.
choose generic page names.
use lengthy URLs with unnecessary parameters and session IDs
use excessive keywords like "baseball-cards-baseball-cards-baseballcards.htm"
Answer
Correct Answer:
create a simple directory structure that organizes your content well.
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288. What does Google use to "name" your web page in its search listing?
The information in the TITLE tag of the page.
The information in the META description of the page.
The Domain Name.
The file name of the page.
Answer
Correct Answer:
The information in the TITLE tag of the page.
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289. In reference to copywriting, what are Calls to Action?
References in the copy requesting visitors to take a particular action on a site.
The number of links you have on your site.
The number of target keywords you use in the web copy.
Text this is visible to human visitors, but not search engine spiders.
Answer
Correct Answer:
References in the copy requesting visitors to take a particular action on a site.
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290. Which of these do NOT affect your personal Google search results when you are logged in to a Google account
Your Facebook 'likes'
Your previous clicks on Google results when logged in
Your Google +1s
Your Google circle's +1s
Your location
Answer
Correct Answer:
Your Facebook 'likes'
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291. How many User-Agent: lines can be included in a single entry in a robots.txt file?
Unlimited
None of these
4
1
16
Answer
Correct Answer:
Unlimited
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292. Which activity is NOT considered to be a page optimization method?
Making hyperlinks with your keywords in them
Using the H1 tag
Directory submission
Putting keywords in the title tag
Answer
Correct Answer:
Directory submission
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293. True or False: A site map is a simple page on your site that displays the structure of your website, and is only intended for human visitors.
False
True
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294. How can you communicate additional information about an image to a bot?
Use the ALT attribute in the IMG tag.
Provide descriptive text about the IMG in the main BODY text.
Include a CAPTION next to the IMG tag.
Add a text layer inside the image in Photoshop.
All of these
Answer
Correct Answer:
Use the ALT attribute in the IMG tag.
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295. how many H1 tags are recommended per page
one for each section on page
as many as you like it doesnt matter
one
three
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296. SEO techniques offer a guaranteed method of appearing as the first listing on an unpaid search engine listing
True
False
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297. Which program lets Google know if you are using an XML Site Map?
Google AdWords
Google Webmaster Tools
Google Analytics
Google Website Optimizer
All of these
Answer
Correct Answer:
Google Webmaster Tools
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298. What type of redirect gives you the most credit in terms of SEO?
302 ('Found' or 'Moved Temporarily')
None of these redirects provide benefit.
Meta Refresh Tag
Java Refresh Script
301 ('Moved Permanently')
Answer
Correct Answer:
301 ('Moved Permanently')
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299. Which form of redirect/meta tag will transfer the most authority to the directed page?
301
302
303
Canonical
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300. What are the most popular search engines in China and Russia respectively?
Google in both countries
Baidu and Google
Baidu and Yandex
Yahoo and Google
Google and Bing
Answer
Correct Answer:
Baidu and Yandex
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301. True or False: SEO depends only on keywords for ranking.
False, keywords are just one element of SEO ranking.
True, ranking depends entirely on the detail of the keywords.
False, ranking depends on how many people have viewed your website.
False, keywords are taken by many sites, so it doesn't have a significant effect on rank.
Answer
Correct Answer:
False, keywords are just one element of SEO ranking.
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302. Which is not a critical element to ranking well in Google Local/Maps/Places search?
Ratings and reviews from Google Places users
Proximity to centroid and match on local phone number/address
Registration/Verification with Google Local/Places
Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
Answer
Correct Answer:
Having at least 500 friends on a prominent Social Media site like Facebook, Pinterest, etc.
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303. What does the Google Analytics program do?
Generates META Keywords for your site based on content.
Generaters META Description for your site based on content.
Gives you insight into how users reach and behave on your site.
Determines the FOLLOW / NOFOLLOW needs of your site based on redundancy.
All of these
Answer
Correct Answer:
Gives you insight into how users reach and behave on your site.
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304. A breadcrumb:
is a form of navigation that should never be used.
is an error you get when a page cannot be found.
is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
is pieces of information a search engine spider collects when crawling your site
Answer
Correct Answer:
is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
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305. Writing content for SEO must be repeated at least 20 times on your website for ranking.
False. You should write only a few sentences for each page.
False. This is considered deception and your page ranking might be reduced or removed.
True. In order for search engines to find you, you must repeat the content on your pages.
Answer
Correct Answer:
False. This is considered deception and your page ranking might be reduced or removed.
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306. What does Google use in a listing to describe your web site?
META tag description information.
A relevant section of a page's visible text.
The site's description in the Open Directory Project.
All of these
Answer
Correct Answer:
All of these
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307. What should you do when designing the links on your site to improve a robot's ability to search and index your site?
Include static text links that can reach each page in your site.
Don't use animated buttons, just use single frame graphic images for your navigation.
Use animated GIFs instead of Flash buttons when you want to add animated effects to your navigation.
Don't use rollover buttons, just use single graphic images for your buttons.
Design your graphic rollover buttons to be controlled by CSS instead of JavaScript.
Answer
Correct Answer:
Include static text links that can reach each page in your site.
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308. When permanently moving content from one webpage to another, you should...
manually transfer the content and delete the old webpage.
use a 302 redirect.
use a 301 redirect.
Answer
Correct Answer:
use a 301 redirect.
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309. Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
show sites with relevant, original, high-quality content in search results.
show only W3C validated XHTML and HTML5 sites in SERP's.
police the web of black hat marketing techniques.
make SEO difficult to accomplish due to encrypted search term results.
punish and eradicate all Affiliate Marketing sites.
Answer
Correct Answer:
show sites with relevant, original, high-quality content in search results.
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310. Which of these is NOT a type of conversion trackable in Google Analytics?
Visiting a specific URL during the visit
Reading a specified element of content during the visit
The number of pageviews in the visit
The duration of the visit
Answer
Correct Answer:
Reading a specified element of content during the visit
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311. Which of these categories of tools would NOT be used by someone for ethical SEO?
Rank trackers (e.g. WebCEO, Rankwatch)
Web analytics (e.g. Google Analytics)
Content management systems (e.g. Drupal, Joomla, Wordpress)
Social media account management (e.g. Hootsuite, Co-tweet)
Automated forum posters (e.g. Xrumer)
Answer
Correct Answer:
Automated forum posters (e.g. Xrumer)
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312. Which of the below relate to off page SEO?
ALT tag
Meta Description tag
H1 tag
None of the options are correct
Answer
Correct Answer:
None of the options are correct
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313. How many H1 titles is considered optimal on a webpage?
One, describing the main content of the webpage.
It depends on the content.
Two. One attached to the logo linking to the homepage and one for describing the main content
There's no SEO-cases proving anything here.
Answer
Correct Answer:
One, describing the main content of the webpage.
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314. Why are meta tags important in relation to SEO?
Meta tags aren't important in relation to SEO.
Because your site won't be W3C compliant without them.
Because a search engine may use them as snippets for your pages.
Because search engines will ignore your site completely without them
Answer
Correct Answer:
Because a search engine may use them as snippets for your pages.
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315. Why is the 'alt' attribute important for SEO?
Helps search engines understand content in an image.
Helps web pages load faster by rendering text instead of images.
Allows you to specify what pixel size you want the image to be indexed at.
Provides a more optimized page to be given to crawl bots.
It can give you
Answer
Correct Answer:
Helps search engines understand content in an image.
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316. What should you always do if you use images for your navigation buttons?
Make the text color lighter than the background color on the buttons so the robots can use the contrast to scan the text.
Use sanserif fonts for the text on the buttons so the robots can scan the text.
Include a JavaScript in the HEAD section that identifies all of the graphic image links in your page.
Make sure the image file name is descriptive of what the link is.
Use the ALT attribute of each image to include relevant descriptive text.
Answer
Correct Answer:
Use the ALT attribute of each image to include relevant descriptive text.
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317. What is the meaning of the term "H1" tag?
It stands for Heading Level 1.
It stands for "First Header."
Its origins are not known.
It stands for Highly Important.
Answer
Correct Answer:
It stands for Heading Level 1.
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318. True or False: Only Keywords are part of SEO.
True. Keywords are the only thing I need to let people find me on the internet.
True. Keywords are what contribute to a high rank on a web search.
False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
Answer
Correct Answer:
False. Optimizing a website may involve editing content, indexing activities, backlinks/inbound links, coding, etc.
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319. Which sign is used in meta keywords after completing one keyword?
-
.
+
,
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320. What does the acronym "XML" stand for?
Expensive Marketing Lead
Extra META Tag Line
Extensible Markup Language
Extra META Language
Answer
Correct Answer:
Extensible Markup Language
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321. Which is more likely to have a positive impact on a page's search engine rankings?
1 link each from 10 different websites with related content.
10 links from 1 website with related content.
Answer
Correct Answer:
1 link each from 10 different websites with related content.
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322. Which is a best practice for creating URL names?
Make your URL names longer to be more descriptive.
Include session IDs in the URL name.
URL names don't matter since they do not show up in search engines.
Use incremental numbers to name each successive page.
Use real words in the URL name.
Answer
Correct Answer:
Use real words in the URL name.
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323. If you find that people are accessing the same content through muliple URLs,
be happy that they are accessing your pages in a variety of ways.
setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
Create a pop-up and let the user know they came to your site incorrectly.
Answer
Correct Answer:
setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
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324. What should you avoid when writing a description META tag?
Descriptions that contain all of the visible text from the page.
Descriptions that are nothing but keywords.
Generic descriptions like "My Web Page"
Descriptions that have nothing to do with the actual page content.
All of these
Answer
Correct Answer:
All of these
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325. Which of the following URLs would be the best choice of structure for both the search engines and humans?
http://www.company.com/973
http://www.company.com/seo/sitearchitecture
http://www.company.com/category/229/article/973
http://www.company.com/O0553?id=973&cat=229
Answer
Correct Answer:
http://www.company.com/seo/sitearchitecture
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326. How do you submit an XML sitemap to Google?
Via Google Analytics
Via Google Webmaster Tools
You can't. Google will crawl it for themselves.
By emailing Google Support
Using a Submitter tool
Answer
Correct Answer:
Via Google Webmaster Tools
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327. SEO skills are only used for Google.
False. SEO skills are used primarily for paid for advertising.
False. SEO skills are primarily used for web hosting companies.
True. SEO skills are only reflected on Google.
False. SEO skills are used for all dominant search engines worldwide.
Answer
Correct Answer:
False. SEO skills are used for all dominant search engines worldwide.
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328. Why should your URLs be words that make sense and not coded strings of characters?
URLs are listed with search engine results and should be understandable.
Actual words are easier for others to link to.
Actual words are easier to remember and share.
All of these
Actual words provide additional information someone searching.
Answer
Correct Answer:
All of these
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329. Does Google use social metrics to influence search rankings?
Yes
No
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330. What is a White Hat SEO?
Writing religious content for a website with spiritual keywords.
Sending out spiders to track your web searches.
Following guidelines and ensuring content has followed the terms and conditions.
Answer
Correct Answer:
Following guidelines and ensuring content has followed the terms and conditions.
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331. What are the "best practice(s)" for the TITLE tags on your web pages?
Don't stuff unnecessary keywords into the TITLE tags.
Describe the actual contents on the page.
Keep the TITLE tags short.
Give each page a unique TITLE tag.
All of these
Answer
Correct Answer:
All of these
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332. _______ is the name for the Google search filter designed to penalize over-SEO'd sites.
Paddle
Peking
Porpose
Pinwheel
Penguin
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333. Which of the following is a SEO best practice?
Use a default of vague title like "Untitled" or "New Page 1".
Skip the title tag all together.
Choose a title that effectively communicates the topic of the page's content
Choose a title that no relation to the content on the page.
Answer
Correct Answer:
Choose a title that effectively communicates the topic of the page's content
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334. Which of the following will get your web site banned from Google?
Doorway pages to manipulate search engine ranking
All of these
JavaScript to present different text to search engines
Cloaking to present different text to search engines than to users
JavaScript redirects to send users somewhere other than where the search engines go
Answer
Correct Answer:
All of these
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335. How long does it take to rank #1 with Google
Next Year
Depends on various factors
Overnight if you're willing to pay
Next Month
Answer
Correct Answer:
Depends on various factors
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336. Social media has no effect on SEO.
True
False
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337. What does SEO mean?
Searching and Engaging Online
Search Engine Optimization
Successfully Engaging Online
Search Engine Organics
Answer
Correct Answer:
Search Engine Optimization
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338. Which of the following factors influence ranking?
All of these
Incoming and outgoing links
Keywords in domain name
Website loading speed
Answer
Correct Answer:
All of these
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339. What is a 404 page?
A page that is designed for viewing on mobile devices.
A page that is designed to be 404 pixels high.
A page that shows up when the selected page is not available.
A page that is designed to be 404 pixels wide.
A page listing telephone numbers in the 404 area code.
Answer
Correct Answer:
A page that shows up when the selected page is not available.
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340. True or False: Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
False
True
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341. Which of the following strategies produces the most valuable links for SEO?
Buying links from sites.
Getting listed in directories.
Creating great content on your site to which others want to link.
Commenting on blog posts on other sites.
Answer
Correct Answer:
Creating great content on your site to which others want to link.
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342. Google can index the information inside of an iFrame
False, Google does not recognize the information inside of iFrames.
True, content within an iFrame is visible on your site therefore Google can index it.
Answer
Correct Answer:
False, Google does not recognize the information inside of iFrames.
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343. For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?
Google
Bing
Yahoo!
Ask
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