MCQs > Sales & Marketing > SEO MCQs > Basic SEO MCQs

Basic SEO MCQ

1. Different search engines often differ in the _____.

Answer

Correct Answer: Algorithms they use.

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2. A search engine attempts to catalog every webpage by topic through the use of a ____.

Answer

Correct Answer: Spider

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3. What is the best way to provide a search engine with crawl instructions?

Answer

Correct Answer: Use a robots.txt file.

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4. Google's Search Quality Evaluator Guidelines describe that experts should write content, especially YMYL content. This is one of the principles seen in the commonly used acronym__

Answer

Correct Answer: E-A-T

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5. Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. How would you advise your client about this strategy?

Answer

Correct Answer: It is best to have the blog on a subdirectory and build links to primary domain.

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6. What tool enables companies to display extra information within the natural search results without the need of any structured data?

Answer

Correct Answer: Google My Business

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7. The search query "How to make donuts without yeast" is an example of what?

Answer

Correct Answer: Long-tail keyword

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8. A user enters a search _ to retrieve results from a search engine?

Answer

Correct Answer: Query

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9. What should be as consistent as possible across the web when developing a local SEO strategy?

Answer

Correct Answer: NAP

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10. What would contribute to a low bounce rate?

Answer

Correct Answer: Content reflects search intent.

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11. When would it be necessary to 301 redirect every page on a site?

Answer

Correct Answer: When migrating from HTTP to HTTPS

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12. According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

Answer

Correct Answer: YMYL

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13. What data vocabulary is most commonly used when marking up content on a page?

Answer

Correct Answer: Schema.org

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14. What alt attribute should be assigned to an image of a decorative line being used to separate content

Answer

Correct Answer: Alt=

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15. A webpage has this tag: Brad's Bagels: How to Bake a Bagel. However, the Google search result for this page displays this title: _ Brad's Bagels: Baking Bagels in the Oven_. What is a likely explanation?

Answer

Correct Answer: Google generated a new title using text on the page that more closely matched the search query.

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16. What might help a search engine understand the difference between an article on a dog bark versus tree bark?

Answer

Correct Answer: Semantic analysis

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17. What is a common best practice for handling search result pages on a blog's built-in site search?

Answer

Correct Answer: Set site research results to no-index.

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18. What is a popular technique for writing content with the goal of having it appear in a features snippet?

Answer

Correct Answer: Write the question in a headline tag, and then answer it below in a format that matches the snippet type.

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19. What is the relationship of click depth to PageRank?

Answer

Correct Answer: The deeper the click depth, the lower the PageRank

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20. You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

Answer

Correct Answer: Optimize the front page of your website to drive traffic from all category search terms.

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21. A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

Answer

Correct Answer: Redirect allotment

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22. Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

Answer

Correct Answer: Social signals are used to determine topic authority

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23. Which acronym is used to describe the page a user sees after submitting a search?

Answer

Correct Answer: SERP (Search Engine Results Page)

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24. When you conduct a search, what are the bolded words within the search listing description?

Answer

Correct Answer: Keywords that match the search query

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25. Which search query would be most difficult to determine search intent?

Answer

Correct Answer: Microsoft Office 365

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26. You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

Answer

Correct Answer: Cumulative Layout Shift (CLS)

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27. Which page title references content that is evergreen

Answer

Correct Answer: How to Reheat Pizza

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28. _ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

Answer

Correct Answer: Log file

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29. What is the anchor text in this code sample?Blue Gloves

Answer

Correct Answer: Blue Gloves

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30. A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

Answer

Correct Answer: Register her business with a Google My Business account.

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31. Which technique is an example of black hat SEO?

Answer

Correct Answer: Cloaking

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32. How do keywords change as people progress through the buying cycle?

Answer

Correct Answer: They move from simple to more complex as searchers gather more information and then refine their choices.

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33. Changing the title tag and/or meta description will have a measurable impact on your _.

Answer

Correct Answer: CTR

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34. You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

Answer

Correct Answer: Google Keyword Planner

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35. You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

Answer

Correct Answer: Focusing on only high-volume, high-popularity words

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36. What attribute would you use to describe the content of an image?

Answer

Correct Answer: Alt

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37. What is a key reason why duplicate content might cause an issue with ranking?

Answer

Correct Answer: It makes it difficult for a search engine to determine the original and authoritative content source.

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38. Which statement is true about JSON-LD?

Answer

Correct Answer: It is Google's preferred structured data format.

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39. Why is it important to be mindful of outbound follow links?

Answer

Correct Answer: Your site's reputation is tied to the sites you link to.

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40. You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

Answer

Correct Answer: Create a new blog with high-quality donut recipes

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41. When creating accessible video content, what should you consider including?

Answer

Correct Answer: Transcript

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42. What is an example of a Google search result that can be found in position zero?

Answer

Correct Answer: Featured snippet

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43. All byline dates articles are suddenly no longer visible on a website's listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

Answer

Correct Answer: The site kept updating the date to make the content appear fresh, without changing the content.

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44. Which link is not crawlable?