Basic Publishing Fundamentals MCQ

Correct Answer: Frontispiece

Correct Answer: A book supplied to the bookseller from the publisher which cannot be returned.

Correct Answer: The paper cover wrapped round a hardback book and frequently film laminated for protection.

Correct Answer: Dumpbin

Correct Answer: Design, layout, and production completed on a PC using specific software.

Correct Answer: International Standard Serials Number, the equivalent of the ISBN in the magazine publishing business.

Correct Answer: The first page of a book on which the title is displayed, sometimes alongside a blurb or review quotations.

Correct Answer: Paper made from chemically treated woodpulp, and used for good quality book production due to its colour fastness and durability.

Correct Answer: Common abbreviation for Not Yet Published.

Correct Answer: A person employed in a publishing house to seek out authors to write particular books for publication.

Correct Answer: Also known as refereeing, peer review is a process in which an author's scholarly work is overseen by experts in the same field.

Correct Answer: An adaptation is a novel (or other work) that is made into a different media form, such as a film or play carefully crafted for the new media; a novelization is the writing up of a play or film as a novel, often without regard for the merits of the new form.

Correct Answer: Orders taken before a title is published (or while it is unavailable for some reason) which are fulfilled when stock is again available; called in the US 'back orders'.

Correct Answer: Camera Ready Copy, the text of a title sent to a printer for reproduction and printing, universally abbreviated to CRC.

Correct Answer: The pulp and chemical components of a specific paper grade or quality.

Correct Answer: Out of Print.

Correct Answer: A variable term for any paperback format other than A and B, often used to describe a paperback edition published simultaneously with (and sometimes in the same format as) the hardback original.

Correct Answer: Merchandising display material provided by a publisher to bookshops as a way of promoting certain titles.

Correct Answer: Once the bibliographic information printed at the end of a book, now more commonly the publisher's logo printed on the title-page and the book jacket's spine.

Correct Answer: The name of the publisher under which a title is issued — increasingly, due to consolidation, the term represents a publishing brand rather than a publishing company in its own right.

Correct Answer: International Standard Book Number, description as above.

Correct Answer: The agreement once administered by the Publishers Association whereby publishers in the UK used to be able to dictate the minimum price at which their titles were sold by bookshops.

Correct Answer: The design of the typed characters that make up the text of a book. Many hundreds of typefaces exist, but only about twenty are used in book publishing.

Correct Answer: A person either employed in a publishing house or as a freelancer to read proofs and guarantee accurate typesetting.

Correct Answer: A page of the book comprising both recto and verso.

Correct Answer: Electronic Point of Sale, description as above.

Correct Answer: A process whereby a title is submitted, particularly by a literary agent, to a number of publishers in order to secure the best offer or highest price.

Correct Answer: A term used for an image or illustration that extends beyond the trimmed page.

Correct Answer: The brief description of the book that appears on the back cover of the paperback, or on the inside front flap of the hardback.

Correct Answer: A proof made from film and used to check the position of the text and illustrations during a final approval stage before printing. Called 'blues' in the US after the colour of the image on the proof.

Correct Answer: A person employed in an overseas location or foreign territory to identify possible acquisitions of new titles.

Correct Answer: The machine readable image of lines of varying thickness that encode a book's ISBN and printed on the back cover. When 'read' by electronic tills, the bar code plays a vital part in booksellers' EPOS systems for sales and stock control.

Correct Answer: Bologna; Frankfurt; London

Correct Answer: A company that creates and originates (and sometimes manufactures) books for publishing houses.

Correct Answer: An appendix is material that is not part of the main text at the end of the book; a bibliography is a separate list of books that are referred to in the text or can be consulted in the future.

Correct Answer: The book is hardback; derived from the case into which the book block is inserted (cased in) at the conclusion of hardback binding.

Correct Answer: The granting of rights by one publisher to another to allow quotation extracts from a published title.

Correct Answer: A term used to describe various advance sales materials, often consisting of a selection of pages of text and illustration covered by a proof of the bookjacket.

Correct Answer: A specially produced advance copy of the uncorrected text of a title, often used promotionally by publishers' sales teams, for example as early review copies.

Correct Answer: The result of a process in which continuous tone illustrations are broken down into dots for printing. The 4-colour printing process.

Correct Answer: The pages of heavy paper at the front and back of a hardback book that join the book block to the binding.

Correct Answer: Recommended Retail Price

Correct Answer: The preliminary pages of a book before the main text, usually numbered in roman numerals.

Correct Answer: Offset printing is named after the process of offset lithography, which in the days when letterpress was still the predominant printing method' print-on-demand refers to digitally copied files that can be printed at short notice for less set-up costs for the same print-run.

Correct Answer: The thickness of a book.

Correct Answer: The non-refundable payment to an author by the publisher offset against royalty earnings.

Correct Answer: These occur in a book auction when the opportunity is given by the agent to the publisher to match (or increase by an agreed percentage) the highest bid received from other publishers.

Correct Answer: A graphic design software program, often used on Macs, which enables a designer to control words and images for creating a professional design.

Correct Answer: The page number printed at the top or bottom of each page.

Correct Answer: The shape of a book as defined by its height and depth.

Correct Answer: The positioning of pages on a sheet or reel of paper when printed, which then produces the correct sequence of pages when folded.

Correct Answer: Adhesive binding in which individual pages are glued together as opposed to sewn in sections; also called unsewn binding.

Correct Answer: A service that improves a website's visibility on search engines by using specific keyword searches.

Correct Answer: The left-hand page and the right-hand page.

Correct Answer: Books returned from bookshops to publishers, unsold, for full credit.

Correct Answer: A printing process which involves printing onto a reel or web of paper, and produces folded sections off the press.

Correct Answer: A stockholding supplier of titles to booksellers whose business is based on buying from the publisher in quantity and supplying single copy or small orders.

Correct Answer: A publishing house that publishes books at the author's expense often for their personal pride or 'vanity,' often because mainstream publishing does not see the author's project as commercially viable.

Correct Answer: The perfect bound or sewn pages of a hardback book, before they are cased in.