Publishing Fundamentals MCQs (Chapterwise Multiple Choice Questions)

What is a 'book block'?

The perfect bound or sewn pages of a hardback book, before they are cased in.

A stack of books — stacked horizontally — in a distribution warehouse.

Oversized books found in a publishers dumpbin in bookshops.

All of the above

Answer & Explanation

Correct Answer: The perfect bound or sewn pages of a hardback book, before they are cased in.

Note: This Question is unanswered, help us to find answer for this one

What does 'ISSN' stand for and what does it mean?

International Standard Serials Number, the equivalent of the ISBN in the magazine publishing business.

Isolated Serial Standard Note, description as above.

Introduction Solo Serial Number, description as above.

Isolated Serial Solo Number, description as above.

None of the above

Answer & Explanation

Correct Answer: International Standard Serials Number, the equivalent of the ISBN in the magazine publishing business.

Note: This Question is unanswered, help us to find answer for this one

What is a 'wholesaler'?

A stockholding supplier of titles to booksellers whose business is based on buying from the publisher in quantity and supplying single copy or small orders.

A seller of books in bulk, often delivered direct from the publisher to the general public at greatly reduced prices.

A retailer who works predominantly online.

A stockholder who always sells titles in series and titles by the same author 'whole' rather than in separate amounts.

None of the above

Answer & Explanation

Correct Answer: A stockholding supplier of titles to booksellers whose business is based on buying from the publisher in quantity and supplying single copy or small orders.

Note: This Question is unanswered, help us to find answer for this one

Who is the commissioning editor, also known as the acquiring editor?

The publishing editorial director

A person employed in a publishing house to seek out authors to write particular books for publication.

A person who sells the books on the road, similar to a scout

An editorial staff member who works alongside the editorial assistants on copyediting, and makes some author inquiries about possible new titles.

Answer & Explanation

Correct Answer: A person employed in a publishing house to seek out authors to write particular books for publication.

Note: This Question is unanswered, help us to find answer for this one

What is a 'typeface'?

The author's face as it appears on the back of the book.

The editorial staff in a group photograph, often displayed in the editorial offices.

The handwritten lettering that often appears at the beginning of a book, such as the author's signature.

The design of the typed characters that make up the text of a book. Many hundreds of typefaces exist, but only about twenty are used in book publishing.

Answer & Explanation

Correct Answer: The design of the typed characters that make up the text of a book. Many hundreds of typefaces exist, but only about twenty are used in book publishing.

Note: This Question is unanswered, help us to find answer for this one

What is a 'blad'?

Similar to when a book 'bleeds,' the running of colours on a page.

A term used to describe various advance sales materials, often consisting of a selection of pages of text and illustration covered by a proof of the bookjacket.

A term used to describe accounting procedures at a publishers, whereby books sold are related to books discounted and books returned.

A nickname for a book (often non-fiction) that sold so poorly that the author was not commissioned to submit a second manuscript.

Answer & Explanation

Correct Answer: A term used to describe various advance sales materials, often consisting of a selection of pages of text and illustration covered by a proof of the bookjacket.

Note: This Question is unanswered, help us to find answer for this one

What does 'bulk' refer to?

The width of a book.

The weight of a book.

The number of books commonly packaged together.

The thickness of a book.

Answer & Explanation

Correct Answer: The thickness of a book.

Note: This Question is unanswered, help us to find answer for this one

What is 'endpaper'?

The pages of heavy paper at the front and back of a hardback book that join the book block to the binding.

Paper at the back of the book that is blank to ensure an overall even number of pages.

The last book off the print run, often kept by the publisher for nostalgic value.

The last few pages in the prelims before the opening chapter begins.

Answer & Explanation

Correct Answer: The pages of heavy paper at the front and back of a hardback book that join the book block to the binding.

Note: This Question is unanswered, help us to find answer for this one

What is a 'blurb'?

A debate in the editorial department about future editorial book policy.

The brief description of the book that appears on the back cover of the paperback, or on the inside front flap of the hardback.

An announcement of future titles, often delivered at the beginning of the year to the local media.

An author's dissatisfaction with the quality of the book, delivered as an official complaint.

Answer & Explanation

Correct Answer: The brief description of the book that appears on the back cover of the paperback, or on the inside front flap of the hardback.

Note: This Question is unanswered, help us to find answer for this one

Choose the best definition of 'desktop publishing' from the list below.

Both publishing and production are carried out in-house, i.e. the printing is carried out in the same building.

Editorial work done on networked computers but sent to a common printer.

Design, layout, and production completed on a PC using specific software.

The home book market and how it is affected by merchandising tie-in products.

Answer & Explanation

Correct Answer: Design, layout, and production completed on a PC using specific software.

Note: This Question is unanswered, help us to find answer for this one

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