1. Generational differences are not likely to influence an audience.
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Correct Answer:
False
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2. Audience members’ ______ would include their attitudes toward various issues.
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Correct Answer:
Psychographics
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3. An audience-centered speaker is motivated by ______.
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Correct Answer:
An understanding of receivers
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4. A speech should be customized for the people you are trying to reach.
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Correct Answer:
True
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5. A ______ audience is composed of persons in the same age group.
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Correct Answer:
Homogeneous
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6. Speakers have discovered that “if you know one audience, you know every audience.”
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Correct Answer:
False
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7. ______ are what we hold to be true and false.
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Correct Answer:
Beliefs
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8. A speaker’s knowledge of the audience will influence their approach to the speech.
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Correct Answer:
True
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9. A socially conscious speaker should avoid ______.
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Correct Answer:
Displaying bias against someone’s sexual orientation
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10. In order to diminish potential age differences between the speaker and audience, the speaker should ______.
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Correct Answer:
Be sensitive to age references
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11. Values can be
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Correct Answer:
All of above
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12. A presentation containing two alternative perspectives
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Correct Answer:
True
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13. Questions enabling respondents to indicate their views along a continuum or scale are known as leading questions
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Correct Answer:
True
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14. Psychographics is a description of values, beliefs, and interests, including how members of _____ see themselves, their attitudes, and motives
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Correct Answer:
Audience
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15. Questions allowing a respondent to answer fully and in his or her own words is known as
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Correct Answer:
Open-ended questions
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16. A presentation offering more than a single perspective on an issue is known as one - sided presentation
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Correct Answer:
False
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17. An audience whose members possess similar characteristics, such as ___ attitude, value, and knowledge similarity
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Correct Answer:
Age
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18. An audience whose members possess _____ characteristics, rich in age, attitude, value, and knowledge diversity is known as Heterogeneous Audience
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Correct Answer:
Dissimilar
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19. A composite of audience characteristics including ;_______ racial, ethnic, or;cultural tied group affiliations; and socioeconomic background is known as demographic profile
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Correct Answer:
All of above
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20. Highly structured questions requiring only that the respondent indicate which of the provided responses most accurately reflects his or her answer to a question is known as
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Correct Answer:
Closed ended question
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21. That which one holds to be true or false, probable or improbable is known as belief
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Correct Answer:
True
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22. The systematic identification of the demographic and psychographic characteristics of an ______ to determine member interests and motivation is known as audience analysis
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Correct Answer:
Audience
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23. Attitude is a mental set or predisposition to respond to something favorably or unfavorably; a readiness to respond ________
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Correct Answer:
Both of the above
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