Pay per click (PPC) MCQs (Chapterwise Multiple Choice Questions)

Each AdWords campaign has its own daily budget.

True

False

Answer & Explanation

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The more _______ a keyword, the more potential traffic it has.

Specific

Unprofitable

Irrelevant

General

Exact

Answer & Explanation

Correct Answer: General

Note: This Question is unanswered, help us to find answer for this one

Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

Create a new account

Set an additional location target in an existing campaign

Create a new campaign

Create a new ad group in an existing campaign

Answer & Explanation

Correct Answer: Create a new campaign

Note: This Question is unanswered, help us to find answer for this one

A searcher types a (blank) into a search engine to find information. What is (blank)?

Keyword

Campaign

PPC

Search Query

Text Ad

Answer & Explanation

Correct Answer: Search Query

Note: This Question is unanswered, help us to find answer for this one

True or False. A low CTR on content pages always indicates that your ads are not profitable.

True

False

Answer & Explanation

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

The formula to calculate CTR is:

Impressions + clicks + conversions

Clicks / conversions

Conversions / impressions

Clicks / impressions

None of these.

Answer & Explanation

Correct Answer: Clicks / impressions

Note: This Question is unanswered, help us to find answer for this one

Which of the following is not a good way to expand your keyword list?

List 2- to 3-word phrases that searchers might use to find your product or service.

Use a keyword tool.

List as many keywords as possible to draw all possible traffic.

List plural variations, synonyms, and spelling variations of your existing keywords.

Answer & Explanation

Correct Answer: List as many keywords as possible to draw all possible traffic.

Note: This Question is unanswered, help us to find answer for this one

True or False. It is best to keep keyword lists in each ad group small and manageable.

True

False

Answer & Explanation

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

True or False. You can use multiple keyword matching options for different keywords in the same ad group.

True

False

Answer & Explanation

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The last visible line on an AdWords ad is called:

The CTR.

The Display URL.

The Description Line 2.

The Landing Page.

The Conversion Rate.

Answer & Explanation

Correct Answer: The Display URL.

Note: This Question is unanswered, help us to find answer for this one

Pay Per Click (PPC) Quick Quiz

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Start Practicing with our MCQs given below.

Pay Per Click (PPC) MCQ

Pay Per Click (PPC) Quick Quiz

Each AdWords campaign has its own daily budget.

The more _______ a keyword, the more potential traffic it has.

Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

A searcher types a (blank) into a search engine to find information. What is (blank)?

True or False. A low CTR on content pages always indicates that your ads are not profitable.

The formula to calculate CTR is:

Which of the following is not a good way to expand your keyword list?

True or False. It is best to keep keyword lists in each ad group small and manageable.

True or False. You can use multiple keyword matching options for different keywords in the same ad group.

The last visible line on an AdWords ad is called: