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Basic Pay per click (PPC) MCQ

1. True or False. The default setting for any new keyword is phrase match.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

2. True or False. It is best to keep keyword lists in each ad group small and manageable.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

3. What is something you CAN NOT do to improve the QS of a particular keyword?

Change the ads that are being matched to it.

Reset the QS so it can have a fresh start.

Add negative keywords to the keyword's Ad Group.

Change the keyword's Match Type.

Answer

Correct Answer: Reset the QS so it can have a fresh start.

Note: This Question is unanswered, help us to find answer for this one

4. What is the CTR of an ad that has 30 clicks and 1,000 impressions?

.03%

30%

33%

300%

Answer

Correct Answer: 3%

Note: This Question is unanswered, help us to find answer for this one

5. A searcher types a (blank) into a search engine to find information. What is (blank)?

Keyword

Campaign

PPC

Search Query

Text Ad

Answer

Correct Answer: Search Query

Note: This Question is unanswered, help us to find answer for this one

6. The more _______ a keyword, the more potential traffic it has.

Specific

Unprofitable

Irrelevant

General

Exact

Answer

Correct Answer: General

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7. Each AdWords campaign has its own daily budget.

True

False

Answer

Correct Answer: True

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8. Which of the following is not a technique for optimizing your account?

Organizing your ad groups

Editing your landing page

Increasing your daily budget

Changing your cost-per-click (CPC) bids

Answer

Correct Answer: Increasing your daily budget

Note: This Question is unanswered, help us to find answer for this one

9. The last visible line on an AdWords ad is called:

The CTR.

The Display URL.

The Description Line 2.

The Landing Page.

The Conversion Rate.

Answer

Correct Answer: The Display URL.

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10. The formula to calculate CTR is:

Impressions + clicks + conversions

Clicks / conversions

Conversions / impressions

Clicks / impressions

None of these.

Answer

Correct Answer: Clicks / impressions

Note: This Question is unanswered, help us to find answer for this one

11. True or False. You can use multiple keyword matching options for different keywords in the same ad group.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

12. It is important to browse competitors' advertisements and sites ______.

To help you get an idea of what sets you apart from them

To help you mimic some of the effective techniques that competitors use

To help you to show your ads on the same keywords

So you can incorporate effective phrases from their ad text

Answer

Correct Answer: To help you get an idea of what sets you apart from them

Note: This Question is unanswered, help us to find answer for this one

13. True or False. Exact match tends to give you fewer clicks but higher conversions.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

14. Which three of the following can be done to increase traffic? (Select 3)

Add new or unused keywords

Create keywords for unadvertised products

Delete all poorly performing keywords

Raising your Maximum CPC

Answer

Correct Answer: Add new or unused keywords
Create keywords for unadvertised products
Raising your Maximum CPC

Note: This question has more than 1 correct answers

Note: This Question is unanswered, help us to find answer for this one

15. True or False. A bid can be set for both an Ad Group AND a keyword.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

16. Google determines an ads rank based on:

Your website's performance in Google's natural search results.

Your CPC bid.

Your keyword's quality score on Google and its CPC.

The length of time you have been an AdWords advertiser.

Answer

Correct Answer: Your keyword's quality score on Google and its CPC.

Note: This Question is unanswered, help us to find answer for this one

17. True or False. A low CTR on content pages always indicates that your ads are not profitable.

True

False

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

18. Which keyword matching option provides the best possibility for high numbers of ad impressions?

Exact Match

Broad Match

Phrase Match

Negatives

High Traffic Match

Answer

Correct Answer: Broad Match

Note: This Question is unanswered, help us to find answer for this one

19. What formula does Google use to determine the actual CPC when an advertisers

Clicks / Impressions

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

None

Answer

Correct Answer: QS * Max CPC (bid)

Note: This Question is unanswered, help us to find answer for this one

20. Which of the following is not a good way to expand your keyword list?

List 2- to 3-word phrases that searchers might use to find your product or service.

Use a keyword tool.

List as many keywords as possible to draw all possible traffic.

List plural variations, synonyms, and spelling variations of your existing keywords.

Answer

Correct Answer: List as many keywords as possible to draw all possible traffic.

Note: This Question is unanswered, help us to find answer for this one

21. An AdWords Standard Edition account can house up to campaigns and ad groups per campaign.

1,1

10,25

25,100

Unlimited, Unlimited

Answer

Correct Answer: 25,100

Note: This Question is unanswered, help us to find answer for this one

22. Which of the following IS NOT a factor used to determine Quality Score?

Your account history, which is measured by the CTR of all the ads and keywords in your account.

The historical CTR of the display URLs in the ad group.

The number of keywords on your landing pages.

The relevance of the keyword and the matched ad to the search query.

The relevance of the keyword to the ads in its ad group.

Answer

Correct Answer: The number of keywords on your landing pages.

Note: This Question is unanswered, help us to find answer for this one

23. Which punctuation should you apply when using the broad-matched keyword matching option?

None

Brackets [ ]

Quotations

Parenthesis ( )

Answer

Correct Answer: None

Note: This Question is unanswered, help us to find answer for this one

24. Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

Create a new account

Set an additional location target in an existing campaign

Create a new campaign

Create a new ad group in an existing campaign

Answer

Correct Answer: Create a new campaign

Note: This Question is unanswered, help us to find answer for this one

25. Single-word or general keywords are ______.

Excellent for your return on investment

Too broad and can lead to clicks from people who don’t know what you’re offering

Useful in generating highly targeted traffic for your site

Good for preventing irrelevant traffic

Answer

Correct Answer: Too broad and can lead to clicks from people who don’t know what you’re offering

Note: This Question is unanswered, help us to find answer for this one

26. To indicate a keyword as an exact match, which of the following should be used?

None

Brackets [ ]

Quotations

Parenthesis ( )

Answer

Correct Answer: Brackets [ ]

Note: This Question is unanswered, help us to find answer for this one

27. When editing an Ad Groups properties you CAN NOT do the following:

Pause the Ad Group so ads stop showing.

Set a default bid that every keyword in the Ad Group will inherit by default.

Increase your Daily Budget.

Change the name of an Ad Group that already exists.

Answer

Correct Answer: Increase your Daily Budget.

Note: This Question is unanswered, help us to find answer for this one

28. What is the CTR for a keyword that has 25 clicks and 100 impressions?

Whatever it is, it's not good.

25%

2.5%

250%

Answer

Correct Answer: 25%

Note: This Question is unanswered, help us to find answer for this one

29. The most effective AdWords ad headlines ______.

Include the company name or website domain name

Do not contain the most important keywords

Are written in all capital letters

Directly relate to the keywords being searched

Answer

Correct Answer: Directly relate to the keywords being searched

Note: This Question is unanswered, help us to find answer for this one

30. True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when wedding ballet slippers is queried, he should apply the negative-match keyword wedding.

True

False

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

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MCQ on Basic Pay per click (PPC)

General Pay Per Click (PPC) MCQs

Basic Pay per click (PPC) MCQ

1. True or False. The default setting for any new keyword is phrase match.

2. True or False. It is best to keep keyword lists in each ad group small and manageable.

3. What is something you CAN NOT do to improve the QS of a particular keyword?

4. What is the CTR of an ad that has 30 clicks and 1,000 impressions?

5. A searcher types a (blank) into a search engine to find information. What is (blank)?

6. The more _______ a keyword, the more potential traffic it has.

7. Each AdWords campaign has its own daily budget.

8. Which of the following is not a technique for optimizing your account?

9. The last visible line on an AdWords ad is called:

10. The formula to calculate CTR is:

11. True or False. You can use multiple keyword matching options for different keywords in the same ad group.

12. It is important to browse competitors' advertisements and sites ______.

13. True or False. Exact match tends to give you fewer clicks but higher conversions.

14. Which three of the following can be done to increase traffic? (Select 3)

15. True or False. A bid can be set for both an Ad Group AND a keyword.

16. Google determines an ads rank based on:

17. True or False. A low CTR on content pages always indicates that your ads are not profitable.

18. Which keyword matching option provides the best possibility for high numbers of ad impressions?

19. What formula does Google use to determine the actual CPC when an advertisers

20. Which of the following is not a good way to expand your keyword list?

21. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

22. Which of the following IS NOT a factor used to determine Quality Score?

23. Which punctuation should you apply when using the broad-matched keyword matching option?

24. Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

25. Single-word or general keywords are ______.

26. To indicate a keyword as an exact match, which of the following should be used?

27. When editing an Ad Groups properties you CAN NOT do the following:

28. What is the CTR for a keyword that has 25 clicks and 100 impressions?

29. The most effective AdWords ad headlines ______.

30. True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when wedding ballet slippers is queried, he should apply the negative-match keyword wedding.

21. An AdWords Standard Edition account can house up to campaigns and ad groups per campaign.