General Pay Per Click (PPC) MCQs

1. True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'

2. The most effective AdWords ad headlines ______.

3. What is the CTR for a keyword that has 25 clicks and 100 impressions?

4. When editing an Ad Group's properties you CAN NOT do the following:

5. To indicate a keyword as an exact match, which of the following should be used?

6. Single-word or general keywords are ______.

7. Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

8. Which punctuation should you apply when using the broad-matched keyword matching option?

9. Which of the following IS NOT a factor used to determine Quality Score?

10. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

11. Which of the following is not a good way to expand your keyword list? | PPC Questions

12. What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?

13. Which keyword matching option provides the best possibility for high numbers of ad impressions?

14. True or False. A low CTR on content pages always indicates that your ads are not profitable.

15. Google determines an ad's rank based on:

16. True or False. A bid can be set for both an Ad Group AND a keyword.

17. Which three of the following can be done to increase traffic? (Select 3)

18. True or False. Exact match tends to give you fewer clicks but higher conversions.

19. It is important to browse competitors' advertisements and sites ______.

20. True or False. You can use multiple keyword matching options for different keywords in the same ad group.

21. The formula to calculate CTR is:

22. The last visible line on an AdWords ad is called:

23. Which of the following is not a technique for optimizing your account?

24. Each AdWords campaign has its own daily budget.

25. The more _______ a keyword, the more potential traffic it has.

26. A searcher types a (blank) into a search engine to find information. What is (blank)?

27. What is the CTR of an ad that has 30 clicks and 1,000 impressions?

28. What is something you CAN NOT do to improve the QS of a particular keyword?

29. True or False. It is best to keep keyword lists in each ad group small and manageable.

30. True or False. The default setting for any new keyword is phrase match.