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13. What is an "affordance"?
Answer
Correct Answer:
An actionable property between the world and an actor
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14. According to Alan Cooper, what is the "elastic user"?
Answer
Correct Answer:
A derogatory term for the tendency of different stakeholders in the design process to define "the user" based on their own personal goals.
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15. What is 'flow' as used in gamification principles?
Answer
Correct Answer:
Flow is the mental state of operation in which a person in an activity is immersed in game play
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16. True or False: Downloading a mobile application is an example of a "least important behavior"?
Answer
Correct Answer:
True
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17. Which of the following is not a type of behavior in the Fogg Behavior Grid?
Answer
Correct Answer:
Note
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18. What is a necessary tool for turning quantitative research results into user segments?
Answer
Correct Answer:
Clustering analysis
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19. Contrast of size or scale is part of which Design Principle(s)?
Answer
Correct Answer:
Emphasis and Balance
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20. Pandora suggesting songs to users but giving users the final say in accepting a recommendation is an example of:
Answer
Correct Answer:
autonomy
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21. What is Cognitive Load?
Answer
Correct Answer:
Load related to the executive control of working memory (WM)
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22. Some design principles related to Gestalt psychology include:
Answer
Correct Answer:
Similarity, proximity, and continuation
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23. Symmetrical and Asymmetrical are design sub-principles with different meanings depending on which Principle you are referring to. Which two Principles do they belong to?
Answer
Correct Answer:
Unity and Balance
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24. Which is the best definition of a mobile design pattern?
Answer
Correct Answer:
a general, repeatable solution to a commonly occurring problem in software design
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25. Which of the following is the most likely icon size for an iPad
Answer
Correct Answer:
76 x 76
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26. What size is an app icon for the App Store?
Answer
Correct Answer:
1024 x 1024
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27. "This behavior feels good" is an example of what type of motivation?
Answer
Correct Answer:
Intrinsic
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28. Which type of motivation is most likely to sustain behavior change?
Answer
Correct Answer:
Intrinsic
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29. In typography, the x-height is
Answer
Correct Answer:
the distance between the baseline and the mean line in a typeface
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30. What is the term "Feedback" (within the context of a design principle)?
Answer
Correct Answer:
Communicating clearly to the user the action they have undertaken
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31. Which is the best example of a design metaphor?
Answer
Correct Answer:
flipping to the next page by swiping
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32. What is a weakness of A/B testing?
Answer
Correct Answer:
Its impact is generally limited to incremental and local improvements
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33. Which of these frameworks focuses on status and score to motivate competitive behavior?
Answer
Correct Answer:
Competitive pyramid
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34. Digital type is generally created as what kind of file type?
Answer
Correct Answer:
Vector glyphs
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35. What is the 3 F's of Design?
Answer
Correct Answer:
Form follows Function
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36. What is this principle? "Altering the basic theme achieves unity and helps keep interest"
Answer
Correct Answer:
Theme with variation
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37. What is a typeface "family"?
Answer
Correct Answer:
multiple styles and weights of the same typeface
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38. Which Principle states that "hiding certain functions can be advantageous in interface design"?
Answer
Correct Answer:
Visibility
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39. What is "banner blindness"?
Answer
Correct Answer:
A tendency by users to ignore visual elements that look like advertisements
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40. Which should be the minimum target area for each item in a collection view?
Answer
Correct Answer:
44x44 points
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41. What aspect of gamification causes its players to form habits?
Answer
Correct Answer:
The rewards and accomplishments
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42. Why is Consistency so important?
Answer
Correct Answer:
Designing different interfaces to perform identically reduces cognitive load and enables users to quickly transfer prior knowledge to unfamiliar products
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43. The 3 most basic shapes in visual design are known as PLP. What does this stand for?
Answer
Correct Answer:
Point, Line, and Plane
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44. What should come first when approaching a design project?
Answer
Correct Answer:
Establishing the product's goal
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45. What is the recommended dots per inch (dpi) for images intended for display on the web or mobile devices?
Answer
Correct Answer:
72 dpi
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46. True or false? 1em is equal to the current font size.
Answer
Correct Answer:
True
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47. Which pair of words differentiates between fonts with or without the small finishing strokes on the ends of a character?
Answer
Correct Answer:
Serif and Sans-Serif
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48. True or False? It is generally best to design a gamification experience with only one player type in mind.
Answer
Correct Answer:
False
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49. What do you call the concept of visual equilibrium?
Answer
Correct Answer:
Balance
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50. The techniques used for keeping players in game and not leaving (logging off or closing the application) are often called:
Answer
Correct Answer:
engagement techniques
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51. Hierarchy refers to:
Answer
Correct Answer:
The order of importance of each element in a design
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52. A player who favor scenarios in which they're rewarded for completing tasks and earning the recognition of other is known as a(n) ______.
Answer
Correct Answer:
Achiever
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53. What is the difference between a bit map and vector image?
Answer
Correct Answer:
Bit maps are made up of pixels. Vectors are defined by mathematical equations.
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54. True or False? Beautiful design has no impact on user motivation.
Answer
Correct Answer:
False
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55. Which of the following is a software program for a mobile device?
Answer
Correct Answer:
Native applications
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56. True or False? The basic principles of Self Determination Theory operate universally, but with some unique cultural twists.
Answer
Correct Answer:
True
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57. pixels(px) is an absolute unit of measurement when using style sheets
Answer
Correct Answer:
True
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58. Which control UI would best represent a binary decision?
Answer
Correct Answer:
a switch
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59. Which is the best example of "direct manipulation"?
Answer
Correct Answer:
Playing a game by swiping
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60. True or False? A Gamified experience releases dopamine into the player's brain.
Answer
Correct Answer:
True
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