MCQs > Languages & Communication > Mass Communication MCQs > Consolidation and Globalization in Media Business MCQs

Consolidation and Globalization in Media Business MCQ

Short Head is the portion of a distribution curve where a ________ of people are interested in buying a limited number of products.

Answer

Correct Answer: Large number

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Long Tail is the portion of a distribution curve where a ______ of people are interested in buying a lot of different products.

Answer

Correct Answer: Limited number

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The companies that provide cable television service directly to consumers’ homes are known as _____ .

Answer

Correct Answer: Local Cable Television Systems

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Synergy means that a large company can use the strengths of its various divisions to successfully market its content.

Answer

Correct Answer: True

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Penny Press was the first _______ to be supported primarily through advertising revenue.

Answer

Correct Answer: American media

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