Consolidation and Globalization in Media Business MCQ
Consolidation and Globalization in Media Business MCQ
1. Short Head is the portion of a distribution curve where a ________ of people are interested in buying a limited number of products.
Answer
Correct Answer:
Large number
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2. Long Tail is the portion of a distribution curve where a ______ of people are interested in buying a lot of different products.
Answer
Correct Answer:
Limited number
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3. The companies that provide cable television service directly to consumers’ homes are known as _____ .
Answer
Correct Answer:
Local Cable Television Systems
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4. Synergy means that a large company can use the strengths of its various divisions to successfully market its content.
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5. Penny Press was the first _______ to be supported primarily through advertising revenue.
Answer
Correct Answer:
American media
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