Basic Mass Communication MCQ
1. The sum of the characteristics that hold a mass in place is referred to as __________.
Answer
Correct Answer:
Shear resistance
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2. Street fighter and doom are examples of _____ games.
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3. Single sponsorship of television shows was eliminated by _____.
Answer
Correct Answer:
A longer program length
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4. Nielsen media research measures television audiences in terms of ______.
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5. More than ___________ percent of online videos are amateur productions.
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6. Mediaset is a _________ broadcast company.
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7. Four powerful pillars of democracy include _____, _____, _____, and _____.
Answer
Correct Answer:
All of the above
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8. When communicating on social networks, you should ________.
Answer
Correct Answer:
Choose the best compositional mode for each message, purpose, and network
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9. The sound bite in a tv news report is the equivalent of a _________ in a newspaper story.
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10. A hybrid drama mixes _____.
Answer
Correct Answer:
Comic situations and grim plots
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11. A few hundred small u.s. cities have challenged giant cable companies by _____.
Answer
Correct Answer:
Creating competing municipally owned and operated cable services
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12. A cultural approach to understanding mass communication _______.
Answer
Correct Answer:
Argues that diverse audiences will interpret the same information differently
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13. ______________ oversees the assignment of domain names and internet protocols.
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14. Speeches about ______ might discuss brewing beer, lightning formation, or yoga sequences.
Answer
Correct Answer:
Processes
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15. The quiz-show scandals can be credited with _____.
Answer
Correct Answer:
Undermining Americans' expectations of the democratic promise of television.
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16. The transistor revolutionized radio's _____.
Answer
Correct Answer:
Size, mobility, cost, use by listeners
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17. The scientific study of mass media got started because of interest in ______.
Answer
Correct Answer:
How media messages were used to inspire public support for World War I
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18. The key development that allowed for the transition to the digital age was _______.
Answer
Correct Answer:
Replace cynical perception of the media with genuine criticism.
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19. The hollywood ten are famous for ______.
Answer
Correct Answer:
Refusing to testify before the House Un-American Activities Committee
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20. Modern journalism started to develop in the nineteenth century mainly because newspapers ______.
Answer
Correct Answer:
Realized there were two sides to every issue
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21. Minimal effects researchers argue that _____.
Answer
Correct Answer:
Media usually reinforce existing behaviors rather than change them
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22. Media historian james carey defined communication as ______.
Answer
Correct Answer:
The gathering of a middle class to critically discuss the world around them
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23. Media baron rupert murdoch bought tv guide in 1988 because _____.
Answer
Correct Answer:
He wanted to ensure that programs for his Fox network would be listed.
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24. The ________ function of language is used when one invites people to a party.
Answer
Correct Answer:
Instrumental
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25. Using the term salesman rather than sales representative is an example of __________.
Answer
Correct Answer:
Sexist language
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26. The process of sending and receiving messages without using any spoken words defines _____.
Answer
Correct Answer:
Nonverbal communication
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27. The process of arranging information from the environment in a meaningful way is called __________.
Answer
Correct Answer:
Organization.
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28. Clear channel, cumulus, and cbs own roughly _____ stations.
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29. Celebrity endorsements in advertising are based on the _____ principle of influence.
Answer
Correct Answer:
Authority
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30. A(n) _____ is a website maintained by individuals or groups containing journal-type entries.
Answer
Correct Answer:
Personal blogs
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31. A(n) ________ scholar explores communication with the ultimate goal of changing society.
Answer
Correct Answer:
Critical.
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32. Competitors are most likely to react to a price change when ________.
Answer
Correct Answer:
The product is uniform
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33. Altman and taylor's model of social penetration illustrates how _____.
Answer
Correct Answer:
Much and what kind of information we reveal in various stages of a relationship
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34. ________ united poetry and music in the intimate form of the lied.
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35. ___________________ power is the ability to influence based on personal charisma and personality.
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36. The average model weighs ___% less than the average american woman.
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37. The basis for the internet began in 1969 because of work by the ________.
Answer
Correct Answer:
U.S Department of Defense
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38. Radio formats usually target specific audiences according to ______.
Answer
Correct Answer:
All of the options are correct
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39. The aggressor, blocker, self-confessor, and dominator are best defined as __________ roles.
Answer
Correct Answer:
Individual.
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40. The _____, also called the magic bullet theory, attributes powerful effects to the mass media.
Answer
Correct Answer:
Hypodermoc-needle model
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41. Guglielmo marconi developed _____.
Answer
Correct Answer:
Wireless telegraphy
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42. Critical theory arose from a group of scholars known as the ______.
Answer
Correct Answer:
Frankfurt School
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43. The social media site yik yak is controversial because ______.
Answer
Correct Answer:
The Internet and the interactions that take place there
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44. A drowning victim will likely experience a period of ________ until resuscitation begins.
Answer
Correct Answer:
Acute respiratory acidosis
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Mass Communication MCQs | Topic-wise
