1. The most expensive but most adaptable method of the promotion mix is _____.
Answer
Correct Answer:
Sales promotion.
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2. The paid integration of a product or service into the central theme of media content is known as ______ .
Answer
Correct Answer:
Product Integration
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3. Advertorial is an advertising material in magazines designed to look like editorial content rather than paid advertising.
Answer
Correct Answer:
True
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4. IMC stands for ______ .
Answer
Correct Answer:
Integrated Marketing Communication
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5. Influencers use their status to promote products and brands as paid sponsors.
Answer
Correct Answer:
True
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6. Messages that are allegedly embedded so deeply in an ad that they cannot be perceived consciously is known as ______ .
Answer
Correct Answer:
Subliminal Advertising
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7. Clutter is the large number of commercials, advertising, and other non programming messages and interruptions
Answer
Correct Answer:
True
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8. Targeting is the process of trying to make a particular product or service appeal to a narrowly defined group .
Answer
Correct Answer:
True
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9. The morning and afternoon commutes in urban areas; the captive audience makes this a popular time to advertise on radio is known as ______ .
Answer
Correct Answer:
Drive Time
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10. Zoned Coverage is when a newspaper targets _______
Answer
Correct Answer:
Both a & b
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11. Cost per thousand exposures to the target audience—a figure used in media planning evaluation , this statement is related to _______ .
Answer
Correct Answer:
CPM
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12. Which process is central to a successful ad campaign of figuring out which media to use ?
Answer
Correct Answer:
Media Planning
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13. Brand Image gives the product a personality or identity that makes it stand out from similar products and stick in the mind of the consumer.
Answer
Correct Answer:
True
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14. An advertising concept that will grab people’s attention and make them take notice, remember, and take action is known as _______ .
Answer
Correct Answer:
The Big Idea
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15. Open Contract is an arrangement that allows advertising agencies to sell space in any publication .
Answer
Correct Answer:
True
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16. Business-to-business ads promote products and services directly to other businesses rather than to the general consumer market.
Answer
Correct Answer:
True
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17. Advertising designed to promote the messages of nonprofit institutions and government agencies is known as _______ .
Answer
Correct Answer:
Public Service Ads
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18. Advocacy Ads advertising designed to promote a particular point of view rather than a product or service .
Answer
Correct Answer:
True
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19. Advertising designed to build demand for a nationally available product or service and that is not directing the consumer to local retail or service outlets is known as _____ .
Answer
Correct Answer:
National Advertising
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20. Direct-Action Message is an advertising message designed to get consumers to go to a particular place to do something specific .
Answer
Correct Answer:
True
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21. Local advertising designed to get people to patronize ________ .
Answer
Correct Answer:
All of these
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22. A word or phrase attached to prepackaged consumer goods so that they can be better promoted to the general public is known as _______ .
Answer
Correct Answer:
Brand Name
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23. Economy of Abundance is an economy in which there are as many or more goods available as there are people who want to or have the means to buy them.
Answer
Correct Answer:
True
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24. Which process of change from a society in which people’s identities and roles are fixed at birth to a society ?
Answer
Correct Answer:
Modernization
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25. Industrialization is the movement from work done by hand using ______ power in small shops .
Answer
Correct Answer:
Both a & b
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26. Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is known as ______ .
Answer
Correct Answer:
Advertising
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