Mass Communication MCQ Questions Answers

1. The sum of the characteristics that hold a mass in place is referred to as __________.

2. The development of satellites in the 1970s ______.

3. In the tv freeze of 19481952, ______.

4. The conceptual pairing of maleness with humanity in language is known as ________.

5. In the twentieth century, advertising ______.

6. In an effort to compete with television in the 1950s, the movie studios began making ______.

7. In an early attempt to monopolize the film industry, inventor thomas edison formed ______.

8. In dialogue, each person is both __________.

9. In the 1800s, america's largest railroads used press agents to ______.

10. British television viewers see an average of ______ commercials per week.

11. The textbook suggests that closing newspaper bureau offices ______.

12. When a studio engaged in block booking, it ______.

13. U.s. film viewing decreased during the 1950s because ______.

14. The transistor made radio receivers ______.

15. Social media helped call attention to the _____ in 2011 and 2012.

16. Since the 1930s, the period of heaviest radio listening has shifted to _____.

17. Rules of punctuation, capitalization, and spacing of written words were developed ______.

18. One of cyrus curtis's strategies for reinvigorating the saturday evening post was to _____.

19. Numerous books became best-sellers after their authors appeared on __________.

20. Mobile devices like smartphones, ipods, and ipads are also known as _____.

21. Buffalo bill's publicity agent, john burke, used ______ to promote bill's wild west show.

22. Access-channel mandates were intended to _____.

23. A show that focuses on wacky incidents is called a _____ comedy.

24. ______ integrate advertisements as billboards, logos, or storefronts inside a game.

25. An example of using a third screen would be _____.

26. A public relations firm looking to make full use of the internet can ______.

27. ______ is the largest publisher in the english language.

28. ______ is best known for his/her covers of vanity fair and rolling stone magazines.

29. ______ are one of the longest-running serial programs in the history of television.

30. Cultivation theory argues that media _____.

31. The video game transistor uses ________ perspective.

32. The stages of small group interaction are similar to the stages of __________.

33. The forum part of a symposium-forum small group refers most clearly to the __________.

34. Nonverbal communication can ______ what is spoken if not used correctly.

35. Lillian is __________ when she expresses her regret for forgetting to e-mail her friend emilio.

36. In a __________, each member delivers a prepared presentation much like a public speech.

37. If you invite some friends to dinner, _____ function of language is being used.

38. For years, the two major components of the gaming industry have been the console makers and ______.

39. The most expensive but most adaptable method of the promotion mix is _____.

40. Street fighter and doom are examples of _____ games.

41. Single sponsorship of television shows was eliminated by _____.

42. Nielsen media research measures television audiences in terms of ______.

43. More than ___________ percent of online videos are amateur productions.

44. Mediaset is a _________ broadcast company.

45. Four powerful pillars of democracy include _____, _____, _____, and _____.

46. When communicating on social networks, you should ________.

47. The sound bite in a tv news report is the equivalent of a _________ in a newspaper story.

48. A hybrid drama mixes _____.

49. A few hundred small u.s. cities have challenged giant cable companies by _____.

50. A cultural approach to understanding mass communication _______.

51. ______________ oversees the assignment of domain names and internet protocols.

52. Speeches about ______ might discuss brewing beer, lightning formation, or yoga sequences.

53. The quiz-show scandals can be credited with _____.

54. The transistor revolutionized radio's _____.

55. The scientific study of mass media got started because of interest in ______.

56. The key development that allowed for the transition to the digital age was _______.

57. The hollywood ten are famous for ______.

58. Modern journalism started to develop in the nineteenth century mainly because newspapers ______.

59. Minimal effects researchers argue that _____.

60. Media historian james carey defined communication as ______.

61. Media baron rupert murdoch bought tv guide in 1988 because _____.

62. The ________ function of language is used when one invites people to a party.

63. Using the term salesman rather than sales representative is an example of __________.

64. The process of sending and receiving messages without using any spoken words defines _____.

65. The process of arranging information from the environment in a meaningful way is called __________.

66. Clear channel, cumulus, and cbs own roughly _____ stations.

67. Celebrity endorsements in advertising are based on the _____ principle of influence.

68. A(n) _____ is a website maintained by individuals or groups containing journal-type entries.

69. A(n) ________ scholar explores communication with the ultimate goal of changing society.

70. Competitors are most likely to react to a price change when ________.

71. Altman and taylor's model of social penetration illustrates how _____.

72. ________ united poetry and music in the intimate form of the lied.

73. ___________________ power is the ability to influence based on personal charisma and personality.

74. The average model weighs ___% less than the average american woman.

75. The basis for the internet began in 1969 because of work by the ________.

76. Radio formats usually target specific audiences according to ______.

77. The aggressor, blocker, self-confessor, and dominator are best defined as __________ roles.

78. The _____, also called the magic bullet theory, attributes powerful effects to the mass media.

79. Guglielmo marconi developed _____.

80. Critical theory arose from a group of scholars known as the ______.

81. The social media site yik yak is controversial because ______.

82. The most important factor that causes ocean tides on earth is the __________.

83. ______ owns media properties on every continent except antarctica.

84. If the glacial budget is balanced (accumulation equals wastage), then ________.

85. ______ is best known for his/her photography for life and fortune magazines.

86. ______ are responsible for toxic red tides.

87. A drowning victim will likely experience a period of ________ until resuscitation begins.

88. The taking-out of material that may offend others is called _____.

89. The journalistic value of ______ represents a nostalgia for the old-fashioned rural community.

90. _________ was a pioneer in photojournalism with her/his photos of the civil war.

91. Drm refers to a combination of ________ for protecting digital content.

92. With ____, community members are the editors and gatekeepers of the content of a site.

93. Univision is the top ______ broadcaster in the united states.

94. Alphabet is the parent company of ______.

95. Content convergence describes convergence in the design, production, and ________ of content.

96. Our varied media institutions and outlets are basically in the _____, or storytelling, business.

97. By 2012, ______ was the most popular way to play movies at home.

98. Started by edison, the first film monopoly was known as the _____.

99. Twitter’s big innovation was ______.

100. A message being sent through the media must be ______ before it can be transmitted.