Marketing Management Test MCQs (Chapterwise Multiple Choice Questions)

Marketing bridges the gap between _________ and _________.

the consumer, the producer

the management, the producer

the consumer, the management

the management, the sales department

the producer, the sales department

Answer & Explanation

Correct Answer: the consumer, the producer

Note: This Question is unanswered, help us to find answer for this one
_________ is one of the activities (functions) performed in ___________.

Marketing, selling

Selling, marketing

Production, selling

Selling, production

Answer & Explanation

Correct Answer: Selling, marketing

Note: This Question is unanswered, help us to find answer for this one
Which of the following factors would NOT affect the effectiveness of a product's packaging:

clarity of product information

environmental friendliness

aesthetic appeal of design

celebrity endorsemen

All of the above would affect it

Answer & Explanation

Correct Answer: All of the above would affect it

Note: This Question is unanswered, help us to find answer for this one
If __________ is higher than __________, customers will be satisfied.

the expectation, the perceived service

the quality, the expectation

the perceived performance, the expectation

the service delivery, the perceived service

Answer & Explanation

Correct Answer: the perceived performance, the expectation

Note: This Question is unanswered, help us to find answer for this one
Which among the following are not functions performed by the management information system?

Data Gathering and data processing

Formulating hypotheses

Storing and retaining data

Disseminating information to marketing managers

Answer & Explanation

Correct Answer: Formulating hypotheses

Note: This Question is unanswered, help us to find answer for this one
Of the time us consumers spend with all media, almost ________ is spent online.

One-quarter

One-third

Two-thirds

One-half

Three-quarters

Answer & Explanation

Correct Answer: One-half

Note: This Question is unanswered, help us to find answer for this one
____________ is concerned with identifying the capacity of the market to absorb a particular product.

Market research

Sales strategy

Product design

Quantitative analysis

Answer & Explanation

Correct Answer: Market research

Note: This Question is unanswered, help us to find answer for this one
Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

Suppliers

Customers

Social factors

Political/Legal factors

Competitors

Answer & Explanation

Correct Answer: Social factors

Note: This Question is unanswered, help us to find answer for this one
Which of the following types of market structure defines 'Oligopoly'?

Where there are many sellers and many buyers, but each seller's offering is somewhat different from the other's and each tries to differentiate his product from those of his competitor

Where a few interdependent firms account for the bulk of an industry's sales. Each has a large number of the industry's customers and each tries to anticipate what others will do

Where a firm has a patent on a process or a product for which there are no substitutes

Where a large number of firms are competing for a single large buyer

Answer & Explanation

Correct Answer: Where a few interdependent firms account for the bulk of an industry's sales. Each has a large number of the industry's customers and each tries to anticipate what others will do

Note: This Question is unanswered, help us to find answer for this one
A marketing plan for a company begins with an assessment of ______.

Flexible

Positioning

Where things currently stand

Work In Progress

Answer & Explanation

Correct Answer: Where things currently stand

Note: This Question is unanswered, help us to find answer for this one
Marketing Management Test Quick Quiz

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Marketing Management Test MCQ

Marketing Management Test Quick Quiz

Marketing bridges the gap between _ and _.

_ is one of the activities (functions) performed in ___.

Which of the following factors would NOT affect the effectiveness of a product's packaging:

If is higher than , customers will be satisfied.

Which among the following are not functions performed by the management information system?

Of the time us consumers spend with all media, almost ________ is spent online.

____________ is concerned with identifying the capacity of the market to absorb a particular product.

Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

Which of the following types of market structure defines 'Oligopoly'?

A marketing plan for a company begins with an assessment of ______.

Marketing Management Test MCQ

Marketing Management Test Quick Quiz

Marketing bridges the gap between _________ and _________.

_________ is one of the activities (functions) performed in ___________.

Which of the following factors would NOT affect the effectiveness of a product's packaging:

If __________ is higher than __________, customers will be satisfied.

Which among the following are not functions performed by the management information system?

Of the time us consumers spend with all media, almost ________ is spent online.

____________ is concerned with identifying the capacity of the market to absorb a particular product.

Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

Which of the following types of market structure defines 'Oligopoly'?

A marketing plan for a company begins with an assessment of ______.

Marketing bridges the gap between _ and _.

_ is one of the activities (functions) performed in ___.

If is higher than , customers will be satisfied.