Marketing Management Test MCQ Questions Answers

1. Retail convergence most likely leads to ________.

2. Population density and city size are ____ variables used for market segmentation.

3. Operational excellence refers to companies that ________.

4. Marketers usually identify niches by ________.

5. Many u.s. companies first discovered marketing during the __________ era.

6. Many product-dominant firms use quality service _________.

7. Little m marketing includes ____________.

8. A possible unintended effect of business legislation is ________.

9. A(n) __________ is a marketing channel that has no intermediary level.

10. _____ demands that marketers actively contribute to the needs of the broader community.

11. An intermediary who ________ legally owns the goods being handled.

12. Companies relying on a trucking company providing just-in-time (jit) transportation would _____?

13. _____ occurs when an advertiser underwrites the total cost of a program.

14. The __________ of a hotel should have the most effect on who services convention groups:

15. The more precisely defined the target market is, the _____ the numbers are to estimate.

16. The marketing concept was first articulated in writing in the annual report of ______________.

17. Once a purchase decision is made, the sales process continues and is called _____________.

18. _____ is the primary promotional method for the sale of all business products.

19. A marketing plan for a company begins with an assessment of ______.

20. A ____ item is something that is purchased without much thought before the purchase.

21. The five product levels constitute a ________. at each level more customer value is added.

22. Marketing management must first __________ when developing an advertising program.

23. Department stores are most likely characterized by ________.

24. ________ seeks to determine whether an ad is communicating effectively.

25. To a producer of goods, a greater number of channel levels means ________.

26. A corporate vms has the advantage of controlling the entire distribution chain under ________.

27. A company's external sources of new product ideas include its ________.

28. A company using market share pricing has a _____ pricing objective.

29. A company or store gains a(n) ________ by differentiating its products and delivering more value.

30. A company launching a new product must first decide ________.

31. When the total market expands, the market ________ usually gains the most.

32. When a market segment is large or profitable enough to serve, it is termed ________.

33. View-through rate measures the ________ response rate to an ad.

34. To create successful new products, a company must _______.

35. There are seven commonly used organizational buying criteria. one of them is __________.

36. The unit variable cost (uvc) equals variable cost (vc) divided by __________.

37. The two major citizen action movements to keep businesses in line are ________.

38. The plc concept can be applied by marketers as a useful framework for ________.

39. The higher your _____, the higher your purchasing power:

40. The high failure rate of new products shows that companies are not able to ________.

41. The associative network memory model views long-term memory as ________.

42. Of the time us consumers spend with all media, almost ________ is spent online.

43. Like personal selling, __________ often consists of interactive communication.

44. Domino's pizza used _____ to begin the data collection process on its pizza.

45. Customer involvement is ____ on a b2c specialty purchase.

46. Companies who passively accept the marketing environment __________.

47. Companies use secondary data, personal experience, and word of mouth to ________.

48. An example of a restaurant with a narrow and deep assortment is a ________.

49. A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

50. A(n) _____ identifies the performance of individual skus in the assortment plan.

51. A viable target market should ________.

52. A prototype includes ________ in a category. an exemplar includes ________ in the category.

53. A product's position is based on important attributes as perceived by ________.

54. A product with backward sloping demand displays _____.

55. A product line is most likely too short if managers can ________.

56. A product line is most likely too long if managers can ________.

57. A limited-line wholesaler would be expected to carry a ____ product mix.

58. A key driver of sales frequency is the product ________ rate.

59. A church targeting different demographic groups to increase attendance is an example of ________.

60. A _____ is typically referred to as a reverse chronological journaling site.

61. An mis user should most likely be able to ________.

62. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

63. Under the _____, all sales have an implied warranty.

64. Top marketing companies such as coca-cola, apple, and nike employ ________.

65. Today, __________ dominate supply chains.

66. Newspapers offer advertisers ________, which allows them to target specific consumer groups.

67. An illustration, a headline, and a copy are the three ________ elements of an advertisement.

68. All of the following are major perspectives of the balanced scorecard except _____.

69. A tv ad for a soft drink falls under the category of _____ advertising.

70. A ________ consists of all the product lines and items that a particular seller offers for sale.

71. A ________ consists of a group of customers who share a similar set of needs and wants.

72. When compared to merchant wholesalers, brokers and agents ________.

73. Selecting which segments of a population of customers to serve is called ________.

74. Internal forces such as _____ and ______ affect consumer choices.

75. If a segment is large enough or profitable enough to serve, it is ________.

76. An example of __________ utility involves intermediaries shipping goods to buyers of a product.

77. A strategy of harvesting may be employed in the decline stage of a product life to __________.

78. A risk avoider would want ______ safety stock.

79. A recent disney online m.o.m. (mom on a mission) study found that today’s mother __________.

80. Relationship-oriented firms _______________.

81. Total customer satisfaction is measured based on the relationship of ________.

82. Marketing plans are often viewed as ______

83. A brand must demonstrate ________, for it to function as a true point-of-difference.

84. Which is NOT a reason to use direct-selling methods?

85. Correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the customers into certain segments. iii)Find out which segments would accept the product/service and can be considered natural targets of the company. iv)Identify factors that influence the process of grouping certain customers into a particular segment. v)Select those segments which offer higher potential. vi)Estimate the likely purchases of the products of the company by each segment.

86. As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?

87. Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.

88. Which sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?

89. Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:

90. Choose the correct order of the stages in the Product Life Cycle.

91. What does the term 'Deep Assortment' mean, according to the Assortment Strategies for Wholesalers and Resellers?

92. Marketing bridges the gap between _________ and _________.

93. Which would best define Market Segmentation?

94. Which is inevitable when the demand for a product is 'price elastic'?

95. The tube lights of Philips and of other companies are available in the market. All of them are of the same voltage and size, but the price of the Philips tube light is higher by $1. Why might certain customers still prefer to purchase the Philips product?

96. 'Return on marketing investment analysis' should be used:

97. ____________ is concerned with identifying the capacity of the market to absorb a particular product.

98. Best sales promotion method for a company trying to establish a brand and encourage repeat business?

99. Which refers to a sustained increase in the general level of prices?

100. Which is NOT an 'exogenous' factor affecting the effectiveness of a marketing campaign?