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General MCQ for Marketing Management Test

1. Which statement is/are true? i)In marketing management, the terms 'exchange' and 'transaction' have different meanings. ii)'Product life cycle' theory is the best way to predict sales.

2. Which is not a type of marketing control?

3. As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?

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MCQ on Basic Marketing Management Test General Marketing Management Test MCQs
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Marketing Management Test Subjects
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