General Marketing Management Test MCQs

1. The quality of some services such as a medical diagnosis is extremely difficult to determine even after the service has been rendered. Such services are _____________.

2. The 'assortment' decision positions the reseller in the market. Under which assortment strategy would the following be categorized: carrying a product family in depth drawing on many producers' output.

3. Which is NOT an advantage associated with Internet-based advertising?

4. Which is not a means of 'Direct Marketing'?

5. Which environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

6. Which statement is/are true? i)Selling is consumer-oriented. ii)Producers of a product should not be involved in its marketing.

7. Which of the statement is/are true? i)Seasonal variations should not be used to predict sales volume. ii)Loyalty cards cannot be used to target products at particular customers.

8. In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.

9. The suite of processes implemented by a company to handle its contact with its customers is collectively known as:

10. 'Positive elasticity of demand' refers to:

11. Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:

12. Marketing Communications affect 'brand equity'. Which is a means of calculating the worth of a brand?

13. For what purpose does a marketing manager primarily use a SWOT analysis in devising a campaign?

14. Which statement is/are true? i)In marketing management, the terms 'exchange' and 'transaction' have different meanings. ii)'Product life cycle' theory is the best way to predict sales.

15. A TV advertisement for a men's razor appears frequently during a sports broadcast on a satellite channel. This is because:

16. In marketing management, which factor create a requirement for marketing information?

17. If a supermarket wanted to promote a new product line, which of the following Marketing Communications would be most appropriate?

18. Which is NOT a valid reason for a firm to initiate a price cut?

19. Which statement is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrelationship between revenue, cost volume, capital amount and marketing aspects.

20. As a marketing manager, which method would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?

21. Which statement is/are true? i)Developing a rapport is detrimental in negotiations. ii)Negotiations are invariably a zero-sum game.

22. As a marketing manager, under which pricing policies would you categorize the setting of higher prices for a product during the initial stages of the product's introduction in the market?

23. Which sale administration procedures applies to a customer attempting to buy an expensive item a credit card?

24. Which is NOT a basic reason for resorting to the 'price-skimming policy'?

25. Which factor would NOT affect the effectiveness of a product's packaging:

26. The 'marginal cost' comprises additional _________________ costs.

27. The 'S' in SWOT analysis refers to:

28. Which are the most useful indices when setting the marketing objectives of a company? i)Sales ii)Profitability iii)Share price iv)Market share

29. _________ is one of the activities (functions) performed in ___________.

30. The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

31. Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix

32. Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

33. If __________ is higher than __________, customers will be satisfied.

34. Which are not functions performed by the management information system?

35. Which is a benefit of non-personal channels of communication?

36. Total 'sales variance' is calculated by adding sales ________ variance and sales _________ variance.

37. Which is/are not a source/sources of collecting secondary data for marketing research?Which is/are not a source/sources of collecting secondary data for marketing research?

38. Which types of market structure defines 'Oligopoly'?

39. Which is not a type of marketing control?

40. To plan her vacation, Samantha has to decide whether she should take a cruise, rent a beach apartment or go for trekking. As a tour operator, how would you perceive the competition among the three options?

41. Put stages of negotiation in chronological order: i)Closing and commitment ii)Preparation iii)Bargaining iv)Information exchange

42. In marketing management, ______________ a product refers to carving out a place for that product in the mind of the targeted customers.

43. Which does not feature in Bruce Henderson's 'BCG Matrix' identifying different phases of a product in terms of growth and market share?

44. Which is NOT a reason to sell products via wholesalers?

45. Which is/are NOT a method/methods of sales forecasting?

46. Which statement is/are true for volume-based market segmentation? i)Customers are grouped on the basis of the quantity of purchases made ii)Customers are grouped on the basis of their number

47. _____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.

48. Which factor is the most important to the marketing head if his product is facing stiff competition from a follower brand?

49. Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ...., given the product's per unit selling price.

50. Next step for a marketer after identifying broad marketing objectives and developing promotion objectives?

51. Marketing strategy can be subdivided into __________.

52. Which are true? i)A 'consultative selling' approach is best applied to low-cost high-volume products ii) 'Consultative selling' focuses on offering tailored solutions.

53. Which is not included in the major strategic areas of marketing mix?

54. Which is not an external environmental factor or force affecting the marketing operations of a company?

55. Which one best explains the marketing-management process?

56. Market positioning is not what a company's marketing team does to a/the ________ but it does to a/the__________.

57. The analysis of cost behavior in relation to the changing volume of sales and its impact on profits is known as 'break even' analysis. Output at a level below the break even point will result in__________ to the seller.

58. If a small independent retailer needed to stock small Quantities of a broad range of products, where would he source his stock from?

59. In which areas does Sales Forecasting help the management in making decisions? i)Scheme of distribution ii)Determination of sales forecast iii)Drafting formal reports indicating alternative solutions iv)Determination of sales compensation plans v)Selection and training of the staff in the sales forecasting department

60. What is Peter's objective in fixing the highest price on his product and services in the market when he knows that other companies would be launching similar products soon?

61. Major reasons for companies to sponsor sports events? i)Free tickets to events ii)Association of the brand with another desirable brand. iii)Ensuring the event is able to go ahead. iv)Exposure of the brand to a large audience.

62. Which is NOT an 'exogenous' factor affecting the effectiveness of a marketing campaign?

63. Which refers to a sustained increase in the general level of prices?

64. Best sales promotion method for a company trying to establish a brand and encourage repeat business?

65. ____________ is concerned with identifying the capacity of the market to absorb a particular product.

66. 'Return on marketing investment analysis' should be used:

67. The tube lights of Philips and of other companies are available in the market. All of them are of the same voltage and size, but the price of the Philips tube light is higher by $1. Why might certain customers still prefer to purchase the Philips product?

68. Which is inevitable when the demand for a product is 'price elastic'?

69. Which would best define Market Segmentation?

70. Marketing bridges the gap between _________ and _________.

71. What does the term 'Deep Assortment' mean, according to the Assortment Strategies for Wholesalers and Resellers?

72. Choose the correct order of the stages in the Product Life Cycle.

73. Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:

74. Which sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?

75. Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.

76. As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?

77. Correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the customers into certain segments. iii)Find out which segments would accept the product/service and can be considered natural targets of the company. iv)Identify factors that influence the process of grouping certain customers into a particular segment. v)Select those segments which offer higher potential. vi)Estimate the likely purchases of the products of the company by each segment.

78. Which is NOT a reason to use direct-selling methods?

79. A brand must demonstrate ________, for it to function as a true point-of-difference.

80. Marketing plans are often viewed as ______

81. Total customer satisfaction is measured based on the relationship of ________.

82. Relationship-oriented firms _______________.

83. A recent disney online m.o.m. (mom on a mission) study found that today’s mother __________.

84. A risk avoider would want ______ safety stock.

85. A strategy of harvesting may be employed in the decline stage of a product life to __________.

86. An example of __________ utility involves intermediaries shipping goods to buyers of a product.

87. If a segment is large enough or profitable enough to serve, it is ________.

88. Internal forces such as _____ and ______ affect consumer choices.

89. Selecting which segments of a population of customers to serve is called ________.

90. When compared to merchant wholesalers, brokers and agents ________.

91. A ________ consists of a group of customers who share a similar set of needs and wants.

92. A ________ consists of all the product lines and items that a particular seller offers for sale.

93. A tv ad for a soft drink falls under the category of _____ advertising.

94. All of the following are major perspectives of the balanced scorecard except _____.

95. An illustration, a headline, and a copy are the three ________ elements of an advertisement.

96. Newspapers offer advertisers ________, which allows them to target specific consumer groups.

97. Today, __________ dominate supply chains.

98. Top marketing companies such as coca-cola, apple, and nike employ ________.

99. Under the _____, all sales have an implied warranty.

100. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

101. An mis user should most likely be able to ________.

102. A _____ is typically referred to as a reverse chronological journaling site.

103. A church targeting different demographic groups to increase attendance is an example of ________.

104. A key driver of sales frequency is the product ________ rate.

105. A limited-line wholesaler would be expected to carry a ____ product mix.

106. A product line is most likely too long if managers can ________.

107. A product line is most likely too short if managers can ________.

108. A product with backward sloping demand displays _____.

109. A product's position is based on important attributes as perceived by ________.

110. A prototype includes ________ in a category. an exemplar includes ________ in the category.

111. A viable target market should ________.

112. A(n) _____ identifies the performance of individual skus in the assortment plan.

113. A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

114. An example of a restaurant with a narrow and deep assortment is a ________.

115. Companies use secondary data, personal experience, and word of mouth to ________.

116. Companies who passively accept the marketing environment __________.

117. Customer involvement is ____ on a b2c specialty purchase.

118. Domino's pizza used _____ to begin the data collection process on its pizza.

119. Like personal selling, __________ often consists of interactive communication.

120. Of the time us consumers spend with all media, almost ________ is spent online.

121. The associative network memory model views long-term memory as ________.

122. The high failure rate of new products shows that companies are not able to ________.

123. The higher your _____, the higher your purchasing power:

124. The plc concept can be applied by marketers as a useful framework for ________.

125. The two major citizen action movements to keep businesses in line are ________.

126. The unit variable cost (uvc) equals variable cost (vc) divided by __________.

127. There are seven commonly used organizational buying criteria. one of them is __________.

128. To create successful new products, a company must _______.

129. View-through rate measures the ________ response rate to an ad.

130. When a market segment is large or profitable enough to serve, it is termed ________.

131. When the total market expands, the market ________ usually gains the most.

132. A company launching a new product must first decide ________.

133. A company or store gains a(n) ________ by differentiating its products and delivering more value.

134. A company using market share pricing has a _____ pricing objective.

135. A company's external sources of new product ideas include its ________.

136. A corporate vms has the advantage of controlling the entire distribution chain under ________.

137. To a producer of goods, a greater number of channel levels means ________.

138. ________ seeks to determine whether an ad is communicating effectively.

139. Department stores are most likely characterized by ________.

140. Marketing management must first __________ when developing an advertising program.

141. The five product levels constitute a ________. at each level more customer value is added.

142. A ____ item is something that is purchased without much thought before the purchase.

143. A marketing plan for a company begins with an assessment of ______.

144. _____ is the primary promotional method for the sale of all business products.

145. Once a purchase decision is made, the sales process continues and is called _____________.

146. The marketing concept was first articulated in writing in the annual report of ______________.

147. The more precisely defined the target market is, the _____ the numbers are to estimate.

148. The __________ of a hotel should have the most effect on who services convention groups:

149. _____ occurs when an advertiser underwrites the total cost of a program.

150. Companies relying on a trucking company providing just-in-time (jit) transportation would _____?

151. An intermediary who ________ legally owns the goods being handled.

152. _____ demands that marketers actively contribute to the needs of the broader community.

153. A(n) __________ is a marketing channel that has no intermediary level.

154. A possible unintended effect of business legislation is ________.

155. Little m marketing includes ____________.

156. Many product-dominant firms use quality service _________.

157. Many u.s. companies first discovered marketing during the __________ era.

158. Marketers usually identify niches by ________.

159. Operational excellence refers to companies that ________.

160. Population density and city size are ____ variables used for market segmentation.

161. Retail convergence most likely leads to ________.