Basic Marketing Management Test MCQ

1. Retail convergence most likely leads to ________.

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2. Population density and city size are ____ variables used for market segmentation.

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3. Operational excellence refers to companies that ________.

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4. Marketers usually identify niches by ________.

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5. Many u.s. companies first discovered marketing during the __________ era.

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6. Many product-dominant firms use quality service _________.

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7. Little m marketing includes ____________.

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8. A possible unintended effect of business legislation is ________.

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9. A(n) __________ is a marketing channel that has no intermediary level.

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10. _____ demands that marketers actively contribute to the needs of the broader community.

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11. An intermediary who ________ legally owns the goods being handled.

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12. Companies relying on a trucking company providing just-in-time (jit) transportation would _____?

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13. _____ occurs when an advertiser underwrites the total cost of a program.

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14. The __________ of a hotel should have the most effect on who services convention groups:

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15. The more precisely defined the target market is, the _____ the numbers are to estimate.

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16. The marketing concept was first articulated in writing in the annual report of ______________.

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17. Once a purchase decision is made, the sales process continues and is called _____________.

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18. _____ is the primary promotional method for the sale of all business products.

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19. A marketing plan for a company begins with an assessment of ______.

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20. A ____ item is something that is purchased without much thought before the purchase.

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21. The five product levels constitute a ________. at each level more customer value is added.

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22. Marketing management must first __________ when developing an advertising program.

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23. Department stores are most likely characterized by ________.

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24. ________ seeks to determine whether an ad is communicating effectively.

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25. To a producer of goods, a greater number of channel levels means ________.

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26. A corporate vms has the advantage of controlling the entire distribution chain under ________.

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27. A company's external sources of new product ideas include its ________.

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28. A company using market share pricing has a _____ pricing objective.

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29. A company or store gains a(n) ________ by differentiating its products and delivering more value.

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30. A company launching a new product must first decide ________.

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31. When the total market expands, the market ________ usually gains the most.

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32. When a market segment is large or profitable enough to serve, it is termed ________.

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33. View-through rate measures the ________ response rate to an ad.

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34. To create successful new products, a company must _______.

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35. There are seven commonly used organizational buying criteria. one of them is __________.

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36. The unit variable cost (uvc) equals variable cost (vc) divided by __________.

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37. The two major citizen action movements to keep businesses in line are ________.

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38. The plc concept can be applied by marketers as a useful framework for ________.

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39. The higher your _____, the higher your purchasing power:

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40. The high failure rate of new products shows that companies are not able to ________.

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41. The associative network memory model views long-term memory as ________.

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42. Of the time us consumers spend with all media, almost ________ is spent online.

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43. Like personal selling, __________ often consists of interactive communication.

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44. Domino's pizza used _____ to begin the data collection process on its pizza.

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45. Customer involvement is ____ on a b2c specialty purchase.

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46. Companies who passively accept the marketing environment __________.

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47. Companies use secondary data, personal experience, and word of mouth to ________.

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48. An example of a restaurant with a narrow and deep assortment is a ________.

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49. A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

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50. A(n) _____ identifies the performance of individual skus in the assortment plan.

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51. A viable target market should ________.

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52. A prototype includes ________ in a category. an exemplar includes ________ in the category.

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53. A product's position is based on important attributes as perceived by ________.

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54. A product with backward sloping demand displays _____.

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55. A product line is most likely too short if managers can ________.

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56. A product line is most likely too long if managers can ________.

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57. A limited-line wholesaler would be expected to carry a ____ product mix.

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58. A key driver of sales frequency is the product ________ rate.

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59. A church targeting different demographic groups to increase attendance is an example of ________.

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60. A _____ is typically referred to as a reverse chronological journaling site.

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61. An mis user should most likely be able to ________.

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62. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

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63. Under the _____, all sales have an implied warranty.

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64. Top marketing companies such as coca-cola, apple, and nike employ ________.

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65. Today, __________ dominate supply chains.

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66. Newspapers offer advertisers ________, which allows them to target specific consumer groups.

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67. An illustration, a headline, and a copy are the three ________ elements of an advertisement.

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68. All of the following are major perspectives of the balanced scorecard except _____.

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69. A tv ad for a soft drink falls under the category of _____ advertising.

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70. A ________ consists of all the product lines and items that a particular seller offers for sale.

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71. A ________ consists of a group of customers who share a similar set of needs and wants.

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72. When compared to merchant wholesalers, brokers and agents ________.

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73. Selecting which segments of a population of customers to serve is called ________.

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74. Internal forces such as _____ and ______ affect consumer choices.

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75. If a segment is large enough or profitable enough to serve, it is ________.

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76. An example of __________ utility involves intermediaries shipping goods to buyers of a product.

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77. A strategy of harvesting may be employed in the decline stage of a product life to __________.

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78. A risk avoider would want ______ safety stock.

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79. A recent disney online m.o.m. (mom on a mission) study found that today’s mother __________.

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80. Relationship-oriented firms _______________.

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81. Total customer satisfaction is measured based on the relationship of ________.

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82. Marketing plans are often viewed as ______

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83. A brand must demonstrate ________, for it to function as a true point-of-difference.

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84. Which of the following is NOT a reason to use direct-selling methods?

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85.

What is the correct order of the important steps listed below in the process of market segmentation?

i)Assess the difference between one customer and another in terms of their needs.

ii)Group the customers into certain segments.

iii)Find out which segments would accept the product/service and can be considered natural targets of the company.

iv)Identify factors that influence the process of grouping certain customers into a particular segment.

v)Select those segments which offer higher potential.

vi)Estimate the likely purchases of the products of the company by each segment.

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86. Changing marketing conditions and environment factors have ________ effect on a company

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87. Which of the following sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?

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88. Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:

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89. Choose the correct order of the stages in the Product Life Cycle.

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90. What does the term "Deep Assortment" mean, according to the Assortment Strategies for Wholesalers and Resellers?

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91. Marketing bridges the gap between _________ and _________.

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92. Which of the following would best define Market Segmentation?

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93. Which of the following is inevitable when the demand for a product is

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94. The tube lights of Philips and of other companies are available in the market. All of them are of the same voltage and size, but the price of the Philips tube light is higher by $1. Why might certain customers still prefer to purchase the Philips product?

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95. "Return on marketing investment analysis" should be used:

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96. ____________ is concerned with identifying the capacity of the market to absorb a particular product.

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97. Which of the following would be the best sales promotion method for a company trying to establish a brand and encourage repeat business?

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98. Which of the following refers to a sustained increase in the general level of prices?

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99. Which of the following is NOT an "exogenous" factor affecting the effectiveness of a marketing campaign?

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100.

Which of the following are major reasons for companies to sponsor sports events?

i)Free tickets to events

ii)Association of the brand with another desirable brand.

iii)Ensuring the event is able to go ahead.

iv)Exposure of the brand to a large audience.

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101. What is Peter's objective in fixing the highest price on his product and services in the market when he knows that other companies would be launching similar products soon?

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102.

In which of the following areas does Sales Forecasting help the management in making decisions?

i)Scheme of distribution

ii)Determination of sales forecast

iii)Drafting formal reports indicating alternative solutions

iv)Determination of sales compensation plans

v)Selection and training of the staff in the sales forecasting department

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103. If a small independent retailer needed to stock small Quantities of a broad range of products, where would he source his stock from?

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104. The analysis of cost behavior in relation to the changing volume of sales and its impact on profits is known as 'break even' analysis. Output at a level below the break even point will result in__________ to the seller.

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105. Market positioning is not what a company's marketing team does to a/the ________ but it does to a/the__________.

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106. Which of the following best explains the marketing-management process?

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107. Which of the following is not an external environmental factor or force affecting the marketing operations of a company?

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108. Which of the following is not included in the major strategic areas of marketing mix?

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109.

Which of the following statements is/are true?

i)A "consultative selling" approach is best applied to low-cost high-volume products

ii) "Consultative selling" focuses on offering tailored solutions.

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110. Marketing strategy can be subdivided into __________.

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111. What is the next step for a marketer after identifying broad marketing objectives and developing promotion objectives?

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112. Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ____________, given the product

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113. Which of the following factors is the most important to the marketing head if his product is facing stiff competition from a follower brand?

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114. _____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.

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115.

Which of the following statements is/are true for volume-based market segmentation?

i)Customers are grouped on the basis of the quantity of purchases made

ii)Customers are grouped on the basis of their number

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116. Which of the following is/are NOT a method/methods of sales forecasting?

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117. Which of the following is NOT a reason to sell products via wholesalers?

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118. Which of the following does not feature in Bruce Henderson's 'BCG Matrix' identifying different phases of a product in terms of growth and market share?

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119. In marketing management, ______________ a product refers to carving out a place for that product in the mind of the targeted customers.

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120.

Put the following stages of negotiation in chronological order:

i)Closing and commitment

ii)Preparation

iii)Bargaining

iv)Information exchange

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121. To plan her vacation, Samantha has to decide whether she should take a cruise, rent a beach apartment or go for trekking. As a tour operator, how would you perceive the competition among the three options?

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122. Which of the following types of market structure defines 'Oligopoly'?

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123. Which of the following is/are not a source/sources of collecting secondary data for marketing research?Which of the following is/are not a source/sources of collecting secondary data for marketing research?

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124. Total 'sales variance' is calculated by adding sales ________ variance and sales _________ variance.

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125. Which of the following is a benefit of non-personal channels of communication?

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126. Which among the following are not functions performed by the management information system?

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127. If __________ is higher than __________, customers will be satisfied.

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128.

Which of the following statements is/are true?

i)Marketers do not create demand, they only meet it.

ii)Political lobbying is a type of marketing communication.

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129.

 Choose the correct order of the following steps required in the formulation of marketing strategy:

i)Selecting the most profitable marketing mix option

ii)Finding alternative marketing mix options

iii)Determination of marketing objectives

iv)Creating conditions for implementing the chosen marketing mix

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130.

The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

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131. _________ is one of the activities (functions) performed in ___________.

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132.

Which of the following are the most useful indices when setting the marketing objectives of a company?

i)Sales

ii)Profitability

iii)Share price

iv)Market share

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133. The 'S' in SWOT analysis refers to:

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134. The 'marginal cost' comprises additional _________________ costs.

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135. Which of the following factors would NOT affect the effectiveness of a product's packaging:

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136. Which of the following is NOT a basic reason for resorting to the 'price-skimming policy'?

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137. Which of the following sales administration procedures applies to a customer attempting to buy an expensive item a credit card?

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138. As a marketing manager, under which of the following pricing policies would you categorize the setting of higher prices for a product during the initial stages of the product's introduction in the market?

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139.

Which of the following statements is/are true?

i)Developing a rapport is detrimental in negotiations.

ii)Negotiations are invariably a zero-sum game.

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140. As a marketing manager, which of the following methods would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?

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141.

Which of the following statements is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrelationship between revenue, cost volume, capital amount and marketing aspects.

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142. Which one among the following is NOT a valid reason for a firm to initiate a price cut?

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143. If a supermarket wanted to promote a new product line, which of the following Marketing Communications would be most appropriate?

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144. In marketing management, which of the following factors creates a requirement for marketing information?

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145. A TV advertisement for a men's razor appears frequently during a sports broadcast on a satellite channel. This is because:

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146. For what purpose does a marketing manager primarily use a SWOT analysis in devising a campaign?

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147. Marketing Communications affect 'brand equity'. Which is a means of calculating the worth of a brand?

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148. Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:

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149. 'Positive elasticity of demand' refers to:

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150. The suite of processes implemented by a company to handle its contact with its customers is collectively known as:

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151.

In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.

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152.

Which of the statements is/are true?

i)Seasonal variations should not be used to predict sales volume.

ii)Loyalty cards cannot be used to target products at particular customers.

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153.

Which of the following statements is/are true?

i)Selling is consumer-oriented.

ii)Producers of a product should not be involved in its marketing.

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154. Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

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155. Which of the following is not a means of 'Direct Marketing'?

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156. Which is NOT an advantage associated with Internet-based advertising?

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157. The 'assortment' decision positions the reseller in the market. Under which assortment strategy would the following be categorized: carrying a product family in depth drawing on many producers' output.

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158. The quality of some services such as a medical diagnosis is extremely difficult to determine even after the service has been rendered. Such services are _____________.

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