General Google Adwords MCQs

1. Can you use the same keywords in different ad groups?

2. What is the Adwords Quality Score used for?

3. Which is true of inline editing in Google AdWords?

4. When can an ad use superlatives, like 'best' or '#1'?

5. Which is the mathematical calculation for Conversation rate?

6. If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?

7. How is CTR calculated?

8. What is the membership duration of a remarketing campaign?

9. Does the order of modified broad match keywords matter? That is, is "+red +shoes" the same as "+shoes +red"?

10. What is the maximum number of AdWords ads that could show on the first page of desktop search results?

11. To save wasted clicks, ad texts should include:

12. Prices stated in your Ad test must always be supported within 1-2 clicks of your landing page.

13. What requirement must your campaign meet in order to use the Conversion Optimizer?

14. When using broad match, how can you see which search term variations have triggered your ad?

15. How does the Automatic Payment billing method work?

16. Ad extensions at the ad-group level will override the extension of the campaign level.

17. If you have set a keyword specific bid but want to revert back to the default adgroup bid, how do you accomplish this?

18. What is it called when a company's ads are matches to relevant webpages?

19. What is a bidding option?

20. Along with cost per click, what is the other form of bidding used within Adwords?

21. Which is not a tab within a campaign tab?

22. Why are two or three word phrases better than one word keywords?

23. Which factor does not impact the quality score?

24. Which is not a website that Google AdWords is featured on?

25. If your daily budget is $100 and you have a click bid amount of $.25, what would the maximum number of clicks you could expect to get each day?

26. Which can be found in the Tools and Analysis tab?

27. What does CPM stand for in Google Adwords?

28. Its Compulsory to use exactly same display URL & destination URL in your ads.

29. What does the field Avg. Pos. refer to?

30. Which is an example of an exact matched keyword?

31. What is an automatic bidding?

32. What does MCC stand for?

33. Which Is An Example Of A Call-To-Action Phrase?

34. What is an Adwords budget?

35. Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?

36. What is the primary benefit of broad matched keywords?

37. How can you avoid showing an ad when users search for free or cheap?

38. What is the purpose of the conversion tracking tool?

39. Each campaign has a _________ budget.

40. Ad texts should be:

41. What tab do you use to add or remove additional users to your account?

42. What are excluded placements?

43. Surrounding your keyword phrase in brackets, such as [tennis shoes] will result in which type of keyword?

44. How can you find your disapproved ads?

45. What are 'ideas'?

46. What is a cost per click?

47. 'Sign Up Now' is an example of a:

48. It is NOT possible to pause an individual text ad.

49. How do you create a new campaign?

50. Where can you find your Notification Settings?

51. When you do a search query on google.com, which two types of results could appear?

52. Which is an example of a negative matched keyword?

53. What metric is a part of your Account Activity?

54. When does Google charge you for an ad?

55. What are managed placements?

56. Where can you get an overview of your ad campaigns?

57. What are Adword's Managed Placements?

58. Google Gmail is part of the Adwords display network.

59. Which is not quality score factor?

60. What is the Display Ad Builder?

61. What is a SERP?

62. What is the best tool to use to search keyword competition and search volume?

63. Which is not a valid way to add keywords to your campaign?

64. What format is NOT available for you to choose for you ads?

65. Can your ads be shown on iPhones?

66. What is in-line editing?

67. What are call extensions?

68. What is Manager Defined Spend (MDS)?

69. What can be done to improve the position of your ad?

70. One set of keywords and placements for one or more ads is called a(n):

71. Which is a requirement for linking your Google Adwords and Google Analytics accounts together?

72. What are the two types of networks that Google uses?

73. The quality score is a measure of:

74. What tool can you use with Google AdWords to determine how much time customers spend on your site after they click your ad?

75. A My Client Center account is a Google Adwords umbrella account that houses multiple managed account.

76. Can you switch to manual bidding after you setup an automatic bidding?

77. What is one way to improve your ROI?

78. Can you have multiple ad groups?

79. What is considered to be a close variant of a word when using broad match keyword?

80. What does CTR stand for in Adwords?

81. What may happen if a keyword is not performing well?

82. What is true about Adwords remarketing?

83. You are able to see which time of the day when your AdWords converts the best.

84. On what page are ads with 1-3 position?

85. What do you need (by default) to log in to your AdWords account?

86. What is a destination URL?

87. How often can you change your budget?

88. Which is a level of an AdWords account?

89. Which is an idea category provided by Adwords?

90. Who is allowed to use Google Adwords?

91. What is the minimum spending requirement?

92. Can you obtain an estimate of how many clicks you can expect per day?

93. How many ads can you create with your account?

94. Can you control how much you spend daily on AdWords?

95. Do you have to indicate your currency?

96. Can you import conversion tracking data from Google Analytics?

97. Which is acceptable ad format when using the Display Network?

98. In what language can you create your campaign?

99. When you review your statistics, what date range can you choose?

100. Which is a type of ad available in Adwords?

101. What is the minimum monthly charge for Google AdWords service?

102. Destinational URL is:

103. What happens when your cost reaches your budget amount?

104. How many websites can you advertise in a single ad group?

105. What is remarketing?

106. When you subscribe to Google AdWords, how does that affect natural Google search results?

107. What is PPC?

108. How are AdWords ranked?

109. Which symbol is used to denote an exact keyword match?

110. Which is not a keyword match-type?

111. When you review your statistics, which one of these can you not review?

112. How many characters can you include into a head line of an English language ad?

113. What are Google AdWords keywords?

114. Which setting is NOT available to choose when you create an ad?

115. What is a broad match keyword?

116. What are the two types of placements on the content network?

117. What do you use to navigate to different sections of your account?

118. Keywords are case sensitive.

119. Which is not a keyword match type?

120. What is a negative keyword?

121. To set a special promotion to go live at a certain time without manually turning it on, what feature would you use?

122. What is the traffic estimator?

123. Which is NOT a campaign option?

124. What do you call putting an ad on a specific webpage of the Google Display Network?

125. What is a placement?

126. AdWords will automatically ______ your keywords.

127. Under which tab can you add links to Google Analytics?

128. What is the default keyord matching option?

129. What is a rich media ad?

130. Does a high appearance in organic search results affect whether your advert appears in AdWords?

131. How do you add sitelinks to your campaign?

132. Max bid x quality score =

133. Which factor has no influence on Quality Score?

134. What is a phrase match keyword?

135. Which element will NOT help you design successful advertising campaigns?

136. What is callout extension in Google AdWords?

137. Joe and Jane have separate ads competing for the keyword 'camera.' If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?

138. Which is not a valid geographical targeting option?

139. How is the ad ranking calculated?

140. What does it mean if your account is set to Manual Payments?

141. Which is not a strong call-to-action for your Ad?

142. Phone numbers are acceptable in what part of your ad?

143. How can you discover relevant placements?

144. What is a display URL?

145. If your ad is disapproved, how do you resubmit it?

146. What does Adwords ask a trademark holder to have in order to send a complaint to Adwords against another company?

147. You will see an error message if you try to add keywords containing which symbol to your account?

148. How do you get a My Client Center account?

149. What is the maximum number of characters in a Ad headline.

150. Where do ads with placement selection appear?

151. What setting limits the number of times your ads appear on the Google Display Network to a unique user?

152. In remarketing campaigns, what is the default membership duration?

153. Surrounding your keyword phrase in quotes, such as 'tennis shoes' will result in which type of keyword?

154. What will happen if you don't select a keyword specific bid?

155. How do you implement a broad match modifier?

156. How do you exclude topics in contextual targeting?

157. Which is an example of unacceptable ad text?

158. What are Ad Sitelinks?

159. What can you do with Remarketing?

160. Which is the minimum requirement for using Conversion optimizer in your campaigns?

161. What is the best tool to use to estimate click traffic based on your maximum CPC and daily budget levels?

162. What does WAP stand for?

163. Which is an acceptable ad headline?

164. Where can you find the reason your ad was disapproved?

165. Which search will show your ad when you are using the keyword [guitar strings]?

166. What is an effect of moving a keyword to another ad group?

167. Which is not a Google recommended element of quality to keep in mind when optimizing your site:

168. Which of these is not a bidding option?

169. In the United States, what is the minimum bid?

170. Which benefit is not a result of a negative keyword?

171. Online advertising goals generally fall into one of two categories:

172. How do you calculate AdRank?

173. How long can updates to your reporting take?

174. What does the Google Network consist of?

175. In the My Client Center, what does MDS stand for?

176. To set up Conversion Tracking, you can

177. Broad match modifiers can be used in negative keywords.

178. What will happen if you add a comma to a two word keyword phrase?

179. Which is NOT directly influenced by a high quality score?

180. Where can you setup your AdWords Remarketing lists?

181. What is necessary to run Product Listing Ads?

182. Which Display banner size is not a standard one allowed in Adwords.

183. Where would you change a campaign's linked Google Places account?

184. What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend)?

185. How can you disable showing ads on mobile devices?

186. What is the formula for a clickthrough rate?

187. How is conversion rate calculated?

188. What does it mean when your Ad shows a status of Approved (limited)?

189. What determines the first page bid estimate?

190. If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?

191. What is the keyword analysis field?

192. What bidding option(s) are initially available for the Google Search Network?

193. On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?

194. How does contextual advertising work?

195. What is the immediate quality score advantage to adding all possible match types of a keyword to your campaign?

196. AdWords by default uses spelling variations and close variations even for exact match and phrase match keywords. Where do you adjust the settings to get the old behaviour of exact match and phrase match?

197. Which is a requirement for including a price, special discount, or free offer in your ad?

198. What are the three components of the AdWords ecosystem?

199. What are the Adwords account access levels?

200. You can add a phone number to your Ad Text.

201. What is the range for daily spending?

202. How do you set different bid multipliers for different times of the day?

203. You can upgrade your existing normal adwords account to My Client Center (MCC) account.

204. What is AdWords Express?

205. If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?

206. What is the Bid Simulator used for?

207. Video campaigns allow you to only display the URL you are actually linking to.

208. Where do you redeem advertising credits you've received for referring others to Adwords?

209. Which is not a technique that Google uses to determine location targeting?

210. What is not considered to be a close variant of a word when using broad match keyword?

211. In remarketing campaigns, what is the maximum membership duration?

212. You have an AdGroup with the broad match keyword 'IT jobs,' but you don't want single word search queries like 'jobs' to match. Which of the following is a way to exclude the search query 'jobs' for this AdGroup?

213. Under what circumstance is '+1' in the ad text acceptable?

214. The diagnose keywords feature will show a status of:

215. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?

216. What could cause a conversion with no click associated with it?

217. What are enhanced online campaigns?

218. What is the limit on number of Adgroups in an Adwords Campaign?

219. What is the minimum CPM bid amount?

220. You cannot segment the keyword performance by 'Hour of the day' in adwords.

221. What is the maximum number of IP addresses that can be excluded per campaign?

222. Each ad group has an initial limit of how many keywords?

223. Your ad's quality Score is calculated every time a Keyword matches a query? True or False

224. What is the name for a 160 x 600 image ad?

225. What is the limits of keywords in an Adwords Adgroup?

226. In Google Adwords, which factor best determine a higher ad position than your competitors targeting the same keywords.

227. In a bulk edit spreadsheet, how do you define that a Keyword is to be deleted upon upload?

228. What is a primary principle to follow when building Ad Groups?

229. Ad Scheduling is applied at which level of an AdWords Account?

230. When examining the performance of a Campaign at the device level, Jane notices mobile devices convert at a much higher rate than desktops. What's the easiest way for Jane to increase mobile Ad Rank?

231. What are the options that MUST be set or changed in the Campaign Settings screen when creating a new Campaign?

232. Why is it important to choose the right Network on which to display Ads?

233. An improvement in what metric is most likely to cause an improvement in Quality Score?

234. Which is the MOST important aspect of a landing page?

235. What is one good reason to use Labels as a condition when automating AdWords via Automated Rules or scripts?

236. What is the best way to test whether an Ad is showing for a given Keyword in a given location?

237. Difference between 'Bid only' and 'Bid and target' when applying a Remarketing list as an Audience?

238. Carol has a large number of Keywords in her Account and she wants to see only those that have had at least 1 conversion from at least 10 clicks in a given time period. What's the quickest way to achieve this?

239. The AdWords Editor offline program allows you to:

240. Phil sells widgets and has a well defined net profit for each sale that is always the same. Which would be the better flexible bid strategy for Phil to use in his Search campaign, Target CPA or Target ROAS, assuming the campaign has sufficient conversion data?

241. What is one advantage of using a Google Call Forwarding number in call extensions?

242. A new client approaches you to advertise the 100 products he has in his store, but he has a budget of only $50 a day. What would be a good way to approach this Account?

243. The hierarchy of a typical AdWords Account is as follows:

244. What is one important reason for tracking conversions in AdWords?

245. Johann has 10 Exact match Keywords in a single Ad Group that he feels are very relevant to his business, but he's getting very few clicks and not using up his daily budget. What is one option for increasing Johann's clicks?

246. Campaign Location targeting settings determine:

247. Which is one good way to test Ad creatives for best performance over a month?

248. What is the easiest way to compare AdWords performance data for two date periods?

249. To ensure high Ad relevancy, Keywords within a single group should all:

250. What's the best way to view AdWords performance split by device type?

251. For Direct Sales online, what is typically the most important metric for gauging performance?

252. Dee has seen a drop in position and a reduction in clicks in the past couple of months that she thinks might be due to new competition. What report can she look at to assess this?

253. What are Labels in AdWords?

254. What is one good reason to use Ad Extensions wherever possible?

255. What is the maximum number of English characters that can be used in the Display URL?

256. Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

257. Which must be true in order for the 'Mobile preference' Ad checkbox to be effective?

258. Zack has written a complex script to help manage performance in a large Account. The script runs and makes changes to some Keywords but not others where it should. What's one possible reason for this failure?

259. Trevor is worried because on the first day of his new Campaign AdWords has spent £112.60, even though he set a daily budget of £100. Should he be concerned?

260. What is the minimum data that must be provided for clients monthly, according to Google's third party policy?

261. Pierre provides plumbing services to a large area but prefers customers closer to his home base. How can Pierre most easily use Location targeting to advertise both for near and farther customers, promoting near customers more strongly?

262. Why are the Search Funnel reports useful when evaluating ROAS?

263. Sophie is writing a script to act upon specific Keywords within a single Campaign in her Account. What's the best way to select the Keywords for iteration?

264. What data element MUST be included with an offline conversion import?

265. Instead of using ROI, an alternative to estimating values for your leads is to use a _____.

266. Adam has a large number of Campaigns and needs to maintain a lot of negative Keywords. What's the best way to apply these negatives to the Account?

267. Google Shopping campaigns target Display Network.

268. Which is one best practice for using Remarketing lists?

269. How can you ensure your Ads on the Display network do not waste impressions on uninterested buyers?

270. You cannot exclude mobile traffic in your AdWords campaigns.

271. Quality Score on a Search Network depends on relevance between search query and a keyword.

272. Which one is a mandatory step when you create your AdWords account?

273. Which would be an acceptable text Ad Headline for a store promoting widgets priced at $45 on the landing page?

274. Where can you adjust Location Targeting?

275. Why can 'micro' conversions be useful in addition to 'macro' conversions, such as a completed online sale?

276. What is one good method to test different landing pages for optimisation?

277. What is one benefit of using Remarketing Lists for Search Ads (RLSA)?

278. Rob has a Campaign that has received 40 conversions in the past 30 days returning a total cost of $1200. If Rob wants to apply the Target CPA bidding strategy, what should he set the intiial Target CPA to be?

279. What does the Search Funnels - Time Lag report show?

280. What is the maximum keyword limit per account in AdWords?

281. Google's Mobilegeddon refers to the ranking of its mobile search results to favor sites that were mobile friendly.

282. Bill wants to show Ads that dynamically count down to the end of a sale on his site that ends on the 31st March 2015 at 8pm. If Bill wants the Ads to begin counting down 10 days before the sale ends, what customiser code should he use in his Ads?

283. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?

284. Which is not a part of the 'Tools' Feature of Google AdWords:

285. Choose the correct statement regarding Google AdWords advertising policies

286. Choose the incorrect statement: Policies regarding Restricted Content

287. Choose the incorrect statement:

288. Which 3 are examples of inappropriate or offensive content as per Google Adwords policies:

289. Which ad violate Google AdWords policies?

290. Choose the incorrect option about including prices and promotions in ads:

291. Which is not allowed in Google AdWords Ads:

292. Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?

293. Which statement about an Ad group is correct?

294. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

295. Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

296. Which statement about the Adwords Ad variations feature are correct?

297. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword "online course" using Broad Match settings?

298. Given that the cost of the bid is kept constant, a keyword's Quality Score for Google and the search network is directly proportional to its ad position.

299. Which statement with regard to AdWords settings are correct?

300. Which factors are directly impacted by increasing the Adwords ad budget?

301. Which statement about Adwords Ad Scheduling are correct?

302. Which of the following statements about Campaign Negative Keywords are correct?

303. What does the 'Conversions (many-per-click)' value represent?

304. What is the AdWords related term for the following? 'The total number of unique users who will be served your ad over a specific period of time'

305. Negative keywords cannot be applied to a whole Ad group?

306. Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

307. Is it possible to set a maximum CPC (cost per click) at the Ad group level?

308. At which level may a daily budget be set?

309. If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

310. Which will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

311. What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?

312. If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.

313. What is the primary reason for increasing the CPC (cost per click)?

314. The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?

315. If your keyword is 'reading books' and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?

316. A CPM pricing model means advertisers pay for impressions received.

317. On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?

318. What happens when you turn on frequency capping for a campaign?

319. Which statement about Ad rotation in Google AdWords is correct?

320. In an Adwords ad, how many characters is the display URL limited to?

321. While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

322. While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

323. What is the correct way of calculating the CTR (Clickthrough rate):

324. With regard to AdWords, what is a Placement?

325. This question is based upon the figure show below: Description: http://i.imgur.com/odBm9sr.png In The above ad, how can you make visitors reach hairlosscentral.com/signup?

326. Google AdWords does not accept an Ad copy that includes:

327. Which statement about campaign dates is correct?

328. After creating a campaign for a fruit juice company, how would you organize your ad groups? Select all that apply.

329. Which will not typically lead to a higher quality Ads?

330. Which is key benefits of smart bidding?

331. What is the automatic Quality Score given for all new keywords?

332. How do you choose the most you are willing to pay for a click on your ad?

333. New keywords automatically get a Quality Score of 10.

334. What is the headline limit for expanded text ads?

335. What is the purpose of using a negative keyword in google adwords (Check all that apply)

336. How would you successfully track telephone calls:

337. Best type of remarketing to target people that have visited your website and looked at a specific product?

338. Which is a score that is based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats?

339. Reviews extensions only appear on which of the following device/s?

340. If which is setup, may actual CPC exceed your max?

341. In which type of business do you need a Google Merchant Centre to create feeds for your dynamic remarketing?

342. Which does NOT help improve ad position?

343. Which is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible?

344. Seller ratings stars are available to Google searchers in which of the following countries?

345. What metrics do google factor in when it comes to in-market audiences?

346. Which is NOT a type of bid estimate available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword exactly?

347. “Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?

348. What does not belong in the required information in your website’s privacy policy when you use the remarketing campaign?

349. What is the final amount you're charged for a click?

350. By default, AdWords campaigns are set to show ads at which times?

351. Which factors doesn’t determine your Quality Score?

352. Which factors doesn’t determine your Quality Score?

353. Add descriptive text to your ad to help people learn more about what you have to offer?

354. Which does NOT show location extension?

355. What is the minimum amount of active visitors or users required for Google Search Network remarketing lists?

356. Setting bid limits for target ROAS is recommended because it can restrict AdWords’ automatic optimization of your bid.

357. Higher quality ads typically lead to average costs, 2nd page ad positions, and more SEO success.

358. In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.

359. This is a powerful tool used in Google remarketing that works by employing online user data to target users with more relevant advertising content.

360. Which is not allowed when running a re marketing campaign?

361. After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?

362. The three most popular types of RLSA lists are: 1. general site visitors 2. recent converters and 3. __?

363. Which is not an automated extension?

364. Remarketing lists for search ads are only available for which types of campaigns?

365. What kind of dynamic ads allow you to adjust size and format to fit in available ad spaces?

366. How do you showcase your business’ offerings in detail, so that people can find what they want more quickly through your ad?

367. AdWords shows your extensions depend on a number of the following factors except one.

368. Which is automated bidding signals?

369. Which automated bidding strategy is possible to set ad scheduling bid adjustments?

370. Which automated bidding strategy allows you to set ad scheduling bid adjustments?

371. How ECPC is different from Target CPA bidding?

372. The list below relates to sensitive interests that can’t be used by Adwords to target ads to users or promote products or services. Which is not part of this category?

373. The average amount you would like to pay for a conversion?

374. Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization?

375. Which bid strategy that automatically adjusts your manual bids for clicks is more likely to lead to a sale or conversion on your website?

376. Which bidding strategy that gets you more visibility than other domains in search results?

377. How do you raise your CPC bid up to 30%?

378. After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.

379. Which is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

380. You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

381. Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

382. Default match type that all your keywords are assigned?

383. Which option cannot be found in shared library?

384. The following can be found in Shared library except one?

385. By using which feature can you show your ad on certain days or during business hours?

386. What is the default settings for Adwords to show your ads?

387. Which insights are readily available on the home tab?

388. Higher quality ads can lead which of the following? to average costs, 2nd page ad positions, and more SEO success.

389. Ads may show on searches that include misspellings, synonyms, related searches and other relevant variations?

390. Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

391. Ads may show on close variations, but not synonyms in any order?

392. Which allows ads with close variations in any order to show, but does not allow synonyms to show?

393. How would you improve your chances of showing sitelinks?

394. Which will show on search results for the keyword [tennis shoes] on exact match?

395. There has been a dramatic increase in clicks on a particular campaign. Which report would give you insight into the metrics?

396. Expanded text ads have which of the following?

397. Expanded text Ad have a headline limit of 25 characters?

398. There are many ways to remarket in Google Adwords, but which one doesn’t belong to the list below?

399. What is the most probable reason your remarketing ad isn’t showing?

400. In dynamic remarketing, you’ll need to create a feed of all your products or services along with attributes. Where would you upload this feed in your campaign?

401. Strategies and optimizations for remarketing lists for search ads. Which one should not be included?

402. How do you find out who's bidding on your keywords and if your competitors are doing it any better?

403. Which Adwords feature/s use the personalized advertising tool?

404. In most cases, seller ratings only show when a business has a composite rating of 3.5 stars or higher, and how many unique reviews?

405. Sometimes Google may include labels to disclose personalized advertising to users, and may display to users which remarketing lists they’re on. What is this label called?

406. You're now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

407. New keywords automatically get a Quality Score of how much?

408. Adwords requires you to update your product data for shopping campaigns every:

409. If the keyword is 'women’s hat', which search does broad modifier target?

410. Which is not a supported feed in dynamic remarketing?

411. What is an automated extension type that showcases advertisers with high ratings?

412. Which is a unique phone number from Google that you can use in your ads to help track calls to your business?

413. Google forwarding numbers are currently available in which of the following countries? Select all that apply.

414. Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

415. What are the main benefits of attribution modeling?

416. In what type of campaign can you use dynamic remarketing?

417. Where do ad extensions appear?

418. For target ROAS bid strategies, the only device bid adjustment that can be used is which of the following?

419. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used?

420. For target CPA and target ROAS bid strategies, the only device bid adjustment that can be used is an increase of 100%.

421. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, which of the following is true?

422. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

423. Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

424. How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

425. Null Quality Scores, designated by '0' in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

426. How are null quality scores designated in Adwords table?

427. Which will NOT show on search results for the keyword 'running shoes' on phrase match?

428. If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

429. You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:

430. Which is view type of data within Adwords Report Editor?

431. You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

432. Your company sells high-end custom furniture and your director has asked you for an understanding of the sales cycle. Which option below will you need?

433. What kind of insights can be gained from a multi-channel funnel in adwords?

434. Your local butcher shop owner is ready to go high-tech and understands the need for a mobile strategy. Which strategies apply? Select the correct option/s.

435. The balance in the ________________ account is the amount owed to the company by its customers.

436. The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

437. The following are all automated extensions except one?

438. Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

439. Seller ratings extension is available in US, UK, DE, FR, and JP.

440. Enhance CPC targets the cost per conversion, Target CPA uses your Max. CPC bid to target conversions.

441. All are automated bidding signals except one.

442. The following helps improve ad position except one?

443. Reviews extension campaign type settings include as following?

444. What are the advantages of google expanding their Text Ads? Check all that apply.

445. Which search shows ads that are an exact match or close variation of your keyword?

446. What kind of list lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

447. You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40. Which option below will you need?

448. If ecpc uses your max. cpc bid to target conversion, cpa targets which of the following?

449. Which is different type of attribution models? Check all that apply.

450. For target CPA and target ROAS bid strategies, what is the only device bid adjustment that can be used?

451. What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

452. Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

453. What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

454. Which insights are readily available on the overview tab of the New Google Ads Interface?

455. If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

456. Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

457. Your CPC may exceed your maximum if which of the following are set up?