MCQs > Public Relations & Dealings > PR Strategy MCQs > Views in Public Relations Strategy MCQs

Views in Public Relations Strategy MCQ

The TEN10 campaign was designed to ______.

Answer

Correct Answer: Incentivize performance

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Research at Tenneco was conducted by ______.

Answer

Correct Answer: Focus groups and interviews

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Tenneco employees were concerned about ______.

Answer

Correct Answer: Receiving recognition

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Research for the Rwanda campaign revealed ______ were/was often the source of perceived hostility and incompetence.

Answer

Correct Answer: Misunderstandings

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Research in Rwanda was conducted by ______.

Answer

Correct Answer: Anonymous online surveys

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The target audience for the Freese and Nichols campaign was/were ______.

Answer

Correct Answer: Employees and clients

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The Freese and Nichols centennial occurred during ______.

Answer

Correct Answer: Declining profits

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The 84 Lumber commercial featured a ______.

Answer

Correct Answer: Border wall

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The 84 Lumber commercial initially aired on ______.

Answer

Correct Answer: Fox

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The 84 Lumber commercial coincided with ______.

Answer

Correct Answer: The presidential inauguration

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The main goal of the 84 Lumber campaign was ______.

Answer

Correct Answer: To increase awareness

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The target audience for 84 Lumber was ______.

Answer

Correct Answer: Millennial men

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Prior to its campaign, 84 Lumber’s brand awareness was ______.

Answer

Correct Answer: Very low

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______ operate(s) best when it is approached from a strategic approach that centers on how the needs and desires of stakeholders need to be of the highest consideration.

Answer

Correct Answer: Public relations

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Public relations operates best when it is approached from a ______.

Answer

Correct Answer: Strategic approach

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More PR Strategy Subjects
Branding in Public Relations Strategy
Public Community Relations
Integrated Communication and Public Relation
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