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Integrated Communication and Public Relation MCQ

Research indicated that the very act of allowing same-sex marriage ______.

Had no effect on the local economy

Was not economically beneficial for both the travel and wedding markets

Was economically beneficial for both the travel and wedding markets

Had negative effects on local populations

Answer

Correct Answer: Was economically beneficial for both the travel and wedding markets

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The Love is Love campaign celebrated ______.

Marriage inequality

Marriage equality

Pet ownership

Mothers and daughters

Answer

Correct Answer: Marriage equality

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The OSA campaign featured ______.

Plant tours

Open houses

New product launches

A speaker series

Answer

Correct Answer: A speaker series

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The OSA’s social media presence was amplified by creating ongoing centennial content, all under the banner ______.

“I am #OSA10 proud”

“I am #OSA50 proud”

“I am #OSA100 proud”

“I am #OSA200 proud”

Answer

Correct Answer: “I am #OSA100 proud”

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The OSA campaign provided ______.

Community relations

Media outreach materials to OSA chapters

Crisis relations

Fundraising expertise

Answer

Correct Answer: Media outreach materials to OSA chapters

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One of the Optical Society’s goals was to ______.

Raise funds

Build awareness of its programs both locally and nationally

Recruit new members

Call attention to its leadership

Answer

Correct Answer: Call attention to its leadership

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The Optical Society’s goal was to ______.

Reverse a negative opinion about OSA

Acknowledge the role OSA has played in the evolution of the field

Increase donations to OSA

Launch a website for OSA

Answer

Correct Answer: Acknowledge the role OSA has played in the evolution of the field

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The Optical Society interviewed its members for ______.

An oral history project

Information about their attitudes

Information about their knowledge of the organization

Information about their beliefs

Answer

Correct Answer: An oral history project

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The Optical Society was celebrating its ______ anniversary.

20th

30th

50th

100th

Answer

Correct Answer: 100th

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The CLOROX Ick Awards improvised a live awards show on ______.

Twitter

Facebook

Snapchat

Instagram

Answer

Correct Answer: Twitter

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The goal of the CLOROX Ick Awards was to get younger parents to ______.

Think of CLOROX as an expert

Think of CLOROX as a parent

Think of CLOROX as a peer

Not think of CLOROX

Answer

Correct Answer: Think of CLOROX as a peer

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Research for the CLOROX Ick Awards revealed ______.

Day care is taking a larger role in parenting

Nannies are taking a larger role in parenting

Grandparents are taking a larger role in parenting

Dads are taking a larger role in parenting

Answer

Correct Answer: Dads are taking a larger role in parenting

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The target audience for the CLOROX Ick Awards wanted to ______.

Spend time on personal enrichment

Spend time on work

Spend quality time with family

Spend time on volunteering

Answer

Correct Answer: Spend quality time with family

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The target audience for the CLOROX Ick Awards was ______.

Retirees

Younger parents

College students

Middle-aged parents

Answer

Correct Answer: Younger parents

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______ focuses on how public relations strategies and tactics work within, and complement, a wider mix of marketing, advertising, and public information messages.

Community relations

Branding

Public relations

Integrated communication

Answer

Correct Answer: Integrated communication

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