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Financial Communication and Public Relation MCQ

The Alcatel–Lucent Shift Plan set a clear company course for the next ______ years.

Answer

Correct Answer: 3

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The Alcatel and Lucent Technologies merger was considered a failure ______ year(s) after the fact.

Answer

Correct Answer: 2

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VP wanted to obtain ______ to support cleantech opportunities.

$1.25 million

$1.25 billion

$1.25 trillion

$125,000

Answer

Correct Answer: $1.25 billion

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VP wanted to increase ______ coverage of its role in cleantech.

Traditional media

Social media

Traditional and social media

Print media

Answer

Correct Answer: Traditional and social media

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VP planned to secure feature coverage ______.

In at least one high-profile, national-level business media outlet

In at least one national-level broadcast TV outlet

In at least one national-level radio outlet

In at least one national-level print outlet

Answer

Correct Answer: In at least one high-profile, national-level business media outlet

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VP focused on accomplishing three main objectives that would be carried out and measured during the first ______.

6 months of the fundraising campaign

8 months of the fundraising campaign

10 months of the fundraising campaign

12 months of the fundraising campaign

Answer

Correct Answer: 6 months of the fundraising campaign

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The overall goal for the VantagePoint public relations campaign in 2010–2011 was ______.

To reverse a negative opinion about VantagePoint

To acknowledge the role VantagePoint has played in the evolution of the field

To establish VantagePoint as the leading voice in modernizing the world’s infrastructure

To launch a website for VantagePoint

Answer

Correct Answer: To establish VantagePoint as the leading voice in modernizing the world’s infrastructure

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At the time of the VantagePoint campaign, the clean technology industry ______.

Was nonexistent

Had well-established best practices

Was new and without established best practices

Was in decline

Answer

Correct Answer: Was new and without established best practices

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VantagePoint wanted to ______.

Position itself as an emerging leader driving clean technology innovation

Position itself as an emerging leader driving fossil fuels

Build awareness of its products and services

Change negative perception about its products and services

Answer

Correct Answer: Position itself as an emerging leader driving clean technology innovation

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The goal of the Tax Amnesty 2015 campaign was ______.

To persuade eligible taxpayers to participate in Tax Amnesty 2015 by paying their past due taxes

To increase donations to the Department of Taxation

To build awareness of tax laws

To change negative attitudes about tax laws

Answer

Correct Answer: To persuade eligible taxpayers to participate in Tax Amnesty 2015 by paying their past due taxes

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Research for the Tax Amnesty 2015 campaign revealed ______.

A direct marketing public relations campaign has no effect on promotions

A direct marketing public relations campaign is the least cost-effective promotional method

A direct marketing public relations campaign is the most cost-effective promotional method

A direct marketing public relations campaign is a bad idea

Answer

Correct Answer: A direct marketing public relations campaign is the most cost-effective promotional method

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Research for the Tax Amnesty 2015 campaign revealed ______.

Publicizing the program via outbound phone calls as late as possible spurs participation

Publicizing the program via outbound phone calls as early as possible spurs participation

Publicizing the program via outbound phone calls mid-campaign spurs participation

Publicizing the program via outbound phone calls had no effect on participation

Answer

Correct Answer: Publicizing the program via outbound phone calls as early as possible spurs participation

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The tax amnesty program lasted ______.

2 weeks

4 weeks

6 weeks

8 weeks

Answer

Correct Answer: 8 weeks

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Research for the Tax Amnesty 2015 campaign revealed the vast majority of amnesty collections ______.

Occurred in the last 2 weeks of the program

Occurred in the first 2 weeks of the program

Occurred halfway through the program

Didn’t occur at all

Answer

Correct Answer: Occurred in the first 2 weeks of the program

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______ is an important link between the organization and those who invest in the organization.

Financial communication

Branding

Public relations

Integrated communication

Answer

Correct Answer: Financial communication

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