Crisis Communication in Public Relations Strategy MCQ
Families dropping students off for the 2015–16 school year at Old Dominion University (ODU) were greeted by ______.
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Correct Answer:
Offensive banners
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Some of the proposed cuts included ______.
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Correct Answer:
Elimination of staffing and programs
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Westside Community Schools announced ______.
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Correct Answer:
A budget shortfall
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Louisiana’s main objective was ______.
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Correct Answer:
To regain trust
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Many respondents believed that Louisiana’s ______ was contaminated.
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Seafood
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The British Petroleum (BP) oil spill disaster negatively affected the ______ industry in several Gulf Coast states.
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Correct Answer:
Tourism
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When asked why visitors might come to Whitesville, the most common response was ______.
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Correct Answer:
Community outdoor–themed events
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By 2015, the town of ______ was on the verge of collapse due to a major loss of jobs.
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Correct Answer:
Whitesville, West Virginia
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A ______ of key community stakeholders (e.g., nonprofit leaders, educators, and community business leaders) was assembled for the West Virginia campaign.
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Correct Answer:
Branding committee
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______ dealt with a budget reduction that had implications for the local community.
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Omaha, Nebraska
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______ sought to draw visitors back to the area in the wake of the BP oil spill.
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Louisiana Office of Tourism
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______ was faced with a long-term crisis as a result of the decline of the coal industry.
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Correct Answer:
Whitesville, West Virginia
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Some ______ are in a constant state of crisis due to political, economic, or other factors.
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Correct Answer:
Industries
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Not all ______ occur over a finite amount of time.
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Correct Answer:
Crises
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Successfully recovering from a crisis with the brand untarnished and stakeholders feeling positively about the organization is the ultimate goal of ______.
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Correct Answer:
Crisis communication
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