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Crisis Communication in Public Relations Strategy MCQ

Families dropping students off for the 2015–16 school year at Old Dominion University (ODU) were greeted by ______.

Answer

Correct Answer: Offensive banners

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Some of the proposed cuts included ______.

Answer

Correct Answer: Elimination of staffing and programs

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Westside Community Schools announced ______.

Answer

Correct Answer: A budget shortfall

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Louisiana’s main objective was ______.

Answer

Correct Answer: To regain trust

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Many respondents believed that Louisiana’s ______ was contaminated.

Answer

Correct Answer: Seafood

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The British Petroleum (BP) oil spill disaster negatively affected the ______ industry in several Gulf Coast states.

Answer

Correct Answer: Tourism

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When asked why visitors might come to Whitesville, the most common response was ______.

Answer

Correct Answer: Community outdoor–themed events

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By 2015, the town of ______ was on the verge of collapse due to a major loss of jobs.

Answer

Correct Answer: Whitesville, West Virginia

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A ______ of key community stakeholders (e.g., nonprofit leaders, educators, and community business leaders) was assembled for the West Virginia campaign.

Answer

Correct Answer: Branding committee

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______ dealt with a budget reduction that had implications for the local community.

Answer

Correct Answer: Omaha, Nebraska

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______ sought to draw visitors back to the area in the wake of the BP oil spill.

Answer

Correct Answer: Louisiana Office of Tourism

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______ was faced with a long-term crisis as a result of the decline of the coal industry.

Answer

Correct Answer: Whitesville, West Virginia

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Some ______ are in a constant state of crisis due to political, economic, or other factors.

Answer

Correct Answer: Industries

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Not all ______ occur over a finite amount of time.

Answer

Correct Answer: Crises

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Successfully recovering from a crisis with the brand untarnished and stakeholders feeling positively about the organization is the ultimate goal of ______.

Answer

Correct Answer: Crisis communication

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