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Strategic Communication Planning MCQ

Strategic Philanthropy does not serve the organizational need

Answer

Correct Answer: False

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Reputational objectives are designed to

Answer

Correct Answer: Rebuild Reputation

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Moivational objectives are designed to share

Answer

Correct Answer: All of the above

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A key attribute differentiates a product from its competition

Answer

Correct Answer: True

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They are focused on creating ________ of a product, company, or issue by sharing information and attributes.

Answer

Correct Answer: Awareness

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Evaluation Phase allows for midplan corrections to messages or tactics if the

Answer

Correct Answer: Any of the above

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Corporate Philanthropy is a _______ activity

Answer

Correct Answer: Charitable

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