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Social Media and Emerging Technologies MCQ

A theory that examines and explains the web of interrelationships among people and organizations is known as

Framing theory

Inverted pyramid theory

Social network theory

Work theory

Answer

Correct Answer: Social network theory

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Sentiment identifies the feelings (attitudes, emotions, etc.) expressed through

Social media communication

Body language

Verbal communication

All of the above

Answer

Correct Answer: Social media communication

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ROI is an acronym for

Relation outside institutions

Return on investment

Relation of interest

None of the above

Answer

Correct Answer: Return on investment

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Reach Is the measurement of

Audience size

Frequency of broadcast

Timeframe

Links

Answer

Correct Answer: Audience size

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Direct reference or quotes of an entity by a media outlet are known as memes

True

False

Answer

Correct Answer: False

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Virally transmitted cultural symbols, often a photograph and often captioned are known as

Memes

Emoticons

Emojis

Hashtags

Answer

Correct Answer: Memes

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Hashtags are words or phrases, with a ______ sign appearing before them, for use on social media sites.

Hash

Pound

Exclamation

A & B

Answer

Correct Answer: A & B

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Exposure is the _________ of content’s appearance on a media platform.

Frequency

Time frame

Both

Broadcast

Answer

Correct Answer: Both

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Engagement is a state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example,

Likes

Comments

All of the above

Answer

Correct Answer: All of the above

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A state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example, likes, comments, shares, and retweets is known as

Apprehension

Breach

Engagement

None of the above

Answer

Correct Answer: Engagement

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Crowdsourcing Is obtaining information or input from a large number of people, typically via the Internet

True

False

Answer

Correct Answer: True

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