MCQs > Public Relations & Dealings > PR & Responsible Communication MCQs > Research and Theory of Public Relations MCQs

Research and Theory of Public Relations MCQ

Commonsense theory uses ___________ information to guide understanding.

Answer

Correct Answer: Anecdotal

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Working Theory is tested or proven through structured research.

Answer

Correct Answer: False

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WOM Is oral communication

Answer

Correct Answer: True

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Which theory explains that users of media take an active role by choosing and using certain media to meet various needs.

Answer

Correct Answer: Uses and gratification theory

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Upward flow theory explains how __________ opinions can influence an organization or political leaders.

Answer

Correct Answer: A & B

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Opinion leaders are early adopters of new ideas

Answer

Correct Answer: True

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Surveys include

Answer

Correct Answer: Both

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Stewardship are tactics to maintain relationships with ______ after a communication campaign has been executed.

Answer

Correct Answer: Public

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Spiral of Silence theory explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling

Answer

Correct Answer: B & C

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Widely tested explanations of human behavior and events generated through systematic research are known as

Answer

Correct Answer: Scholarly theory

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Qualitative Methods of research are used to generate numerical data that is considered objective.

Answer

Correct Answer: False

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Qualitative methods are types of research useful to explore all except

Answer

Correct Answer: Numerical data

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Participant Observation is a research method in which the researcher participates in an activity to __________ the people involved and their perspectives.

Answer

Correct Answer: Any of the above

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Latent public are people who are always aware of a problem or opportunity.

Answer

Correct Answer: False

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Inoculation is giving audiences a small dose of ________ argument and then refuting it

Answer

Correct Answer: Opposing

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Framing Theory influences the choices people make about how to process that information.

Answer

Correct Answer: True

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Focus Groups must consider stakeholders across all the markets where your company or client operates and understand the local factors that impact

Answer

Correct Answer: All of the above

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General theory of PR that explains characteristics of excellent communications is known as

Answer

Correct Answer: Excellence theory

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According to Eleboration Likelihood Model messages are received by people through

Answer

Correct Answer: Both

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Digital Analytics are tools that allow _________ of online data.

Answer

Correct Answer: All of the above

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Theory explaining that a new idea or a product must pass through a sequential process with a public to ultimately be adopted.

Answer

Correct Answer: Diffusion of innovations theory

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Research method that searches to answer how and why through a one-on-one conversation.

Answer

Correct Answer: Depth interview

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Content Analysis is research method of examining and categorizing _____ communication.

Answer

Correct Answer: Existing

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Cialdini's Influence principles include the cues such as

Answer

Correct Answer: All of the above

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There are ________ categories of benoit's image restoration

Answer

Correct Answer: Five

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Benoit’s theory is most often cited in studies of __________ management by researchers and practitioners.

Answer

Correct Answer: A & B

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A term for people who recognize a problem or opportunity

Answer

Correct Answer: Aware Publics

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This theory explains that media have a large influence on audiences by choosing which stories to make prominent.

Answer

Correct Answer: Agenda-setting theory

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Active publics are people who do something about their beliefs, problems, or opportunities.

Answer

Correct Answer: True

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Constantly Evolving Discipline to Public Relations
History of Modern Public Relations
Ethics and Law in Public Relations
Strategic Communication Planning
Audience Focused Public Relations Writing
Media Relations in a Digital World
Social Media and Emerging Technologies
Social Responsibility and Community Relations
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Issues Management and Crisis Communication
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