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Constantly Evolving Discipline to Public Relations MCQ

Issues or aspects related to conserving the ________ are known as Sustainability communications

Natural resources

Provincial budgets

Rates and prices

Natural environment

Answer

Correct Answer: Natural environment

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Most professionals consider media to be

Stakeholder

Vehicle

Both

None

Answer

Correct Answer: Both

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Reviewing existing research for new insights or trends is known as

Primary research

Secondary research

Tertiary research

Quaternary research

Answer

Correct Answer: Secondary research

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Publicist are PR professionals with the sole purpose of

Public awareness

Generate publicity for their clients

Getting public feedback

None of the above

Answer

Correct Answer: Generate publicity for their clients

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Public Companies are companies that sell ______ to the public to raise money (capital) to fund its growth and expansion.

Prducts

Offers

Jobs

Answer

Correct Answer: Shares

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Public Affairs is a form of government-to-businessmen communication

True

False

Answer

Correct Answer: False

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A survey, focus group, or other form of research are included in

Primary research

Secondary research

Tertiary research

Quaternary research

Answer

Correct Answer: Primary research

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Securities and Exchange Commission (SEC) is the government agency that regulates

The stock exchanges

Investment activity

Both

None

Answer

Correct Answer: Both

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News or developments that the Securities and Exchange Commission (SEC) views as potentially having an impact on the stock price of a public company are known as

Material events

Integrated marketing

Public affairs

Corporate Reputation

Answer

Correct Answer: Material events

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In integrated marketing communication _______ effort is launched to achieve maximum results

Smart

Integrated

Maximum

None

Answer

Correct Answer: Integrated

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An Influencer is a

Trend setter

Opinion leader

Blogger

All of these

Answer

Correct Answer: All of these

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Corporate Reputation is the term used by communication professionals to describe how a company (or organization) is perceived by its key stakeholders

True

False

Answer

Correct Answer: True

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Outreach designed to support the purchase of goods and services by government agencies is referred to as B-to-G.

True

False

Answer

Correct Answer: True

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Traditional PR focused on promoting a product or service to ________ is referred to as B-to-C

Government agencies

Business audience

Customers

B & C

Answer

Correct Answer: B & C

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Communications efforts that focus on a business audience or customer is referred to as

B-to-B

B-to-C

B-to-G

Answer

Correct Answer: B-to-B

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Blogger is an individual who writes and posts his or her thoughts about ________ on a blog

News

Issues

Trends

All of the above

Answer

Correct Answer: All of the above

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Bloggers post ________ about news, issues, or trends on a blog

Facts

News

Public opinion

Their own thoughts

Answer

Correct Answer: Their own thoughts

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