Principles of Marketing MCQ

One rule of marketing is that _____% of purchasers account for _____% of a product's sales.

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The era when companies believed that a good quality product would simply sell itself ran ________.

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One problem that the web presents for clothing retailers of all types is that _____.

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One perk most drinking establishments offer to designated drivers is free __________ .

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Industry profits decline during the market maturity stage due to______.

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The best place in a swot analysis to identify an increased marketing budget is in ________.

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The effectiveness of standardized services relies mostly on _____.

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The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.

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Over the past two decades, the u.s. population has shifted toward the ________ states.

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Jetblue's promise to put "you above all" by "bringing humanity back to travel" is their ________.

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Internet auction sites like ebay facilitate _______ marketing.

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Postponing is one technique for ________ in a sales presentation.

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In the income statement, ebit minus interest costs equals ________.

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In the context of service processes, _____ takes place when the service is directed at a customer.

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In the ________, separate sales forces are set up for different industries.

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In some cases a marketing dashboard can overly rely on _________.

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In retail in general and fashion in particular, having _____ is considered the kiss of death.

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Unlike simple cells, complex cells respond best to _____.

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Rods and cones synapse with ______ cells, which then synapse with ____ cells.

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Blake and hirsch (1975) use selective rearing of kittens to show that _____.

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Acuity is better in the ____ than in the ____

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According to corollary discharge theory, movement is perceived when _____.

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Color information from the blue cones is transmitted through the ________ system(s).

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According to brain imaging studies, speech perception occurs in the _______ lobe.

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_______ refers to the vividness of a stimulus relative to its neighbors.

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Socioeconomic market segmentation is another name for _____ segmentation.

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Failure to enter the current price into a retailer's system may result in charges of ________.

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To deliver the message about its _________, mcdonald's uses a variety of communication methods.

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According to the video, goodwill has often had to cut prices due to poor ______ conditions.

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A firm's reputation for high-quality products is a (n) ______ for the firm.

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Consumers might put significant effort into purchasing a _____________?

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Customers who choose one brand over another are displaying __________.

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Conventions, trade shows, and sales contests are types of ________.

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Whirlpool appliances would most likely use _____ distribution to sell its products.

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_____ should ultimately be the focus of any outsourcing or insourcing decisions made by a company.

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________ refers to the passage of individuals from one social class to another.

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A laundry detergent is most likely to be an example of a(n) ________ product.

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A key goal for the web sites of many not-for-profit organizations is _____.

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A good marketing manager knows that ______.

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A convenience store offers ________ utility by being open 24 hours each day.

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A commonly used measure of price sensitivity is _____.

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A ______________ is one for which a customer will accept no substitute?

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A _____ is a new product that copies, with slight modification, the design of an original product.

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____________ deals with the flow of physical goods and related information through the value chain?

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___________ would probably be distributed using an intensive strategy.

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_____ relates to how easily consumers can test and use the product.

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_____ pricing is the most popular method of fixed margin pricing.

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_____ means establishing only one retail outlet in a given area.

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_____ involves placing banner ads on a social networking web site.

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_____ demands that marketers actively contribute to the needs of the broader community.

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_____ are the first 2.5 percent of all those who first adopt a new product.

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_____ are specialized internet sites where b2b buyers and sellers exchange products and services.

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When black & decker manufactures its wide array of tools, it is using a(n) ____ process.

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Most firms advertising's goal is to enhance _____.

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The mode of transportation that offers the greatest frequency is _____.

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The lower the ___________ the more likely people will be to adopt your new product?

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The first time that a particular visitor loads a web site page is called a(n) _____.

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The __________ gap can be reduced by managing consumers' expectations.

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The _____ refers to a situation where ads appear alongside text the advertiser would like to avoid.

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Never discuss ____ with an auto dealer.

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Little m marketing is also known as __________.

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The organizational ________ answers the question, "what will we do?"

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Market skimming prices are preferred in all of the following conditions except __________.

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Once a sale is made and the product delivered in the b2b market, the buyer _____.

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Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

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The most universal survey research problem in foreign countries is the ________ barrier.

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The greater the potential reward, ________.

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With ____, community members are the editors and gatekeepers of the content of a site.

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While using social networks as part of the hiring process, employers can _____.

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When dealing with order processing, there is a trade-off between ____________ and ____________?

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Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

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Using technology and __________ are two ways a delivery gap can be reduced in size.

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To increase value, marketers may __________, decrease price, or do both.

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The two fundamental approaches to learning include ____ and _____.

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The triangular red nabisco logo is an example of a ________.

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The term ________ refers to investors who anticipate increases in stock prices.

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The lower the ________ compared to revenue, the higher the gross profit.

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The internet offers ________, where the price can easily be adjusted to meet changes in demand.

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The initial function of a marketing information system is ________.

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The goal of _____ is to develop a dialog between the company and the community.

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The __________ can be used to inform prospective buyers about the benefits of the product.

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The ________ concept is specifically focused on the future welfare of consumers.

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State bureaus of tourism and conventions typically engage in _____ marketing.

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One framework for designing an effective message is the aida model. in the aida model __________.

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Old navy jeans are sold exclusively at old navy stores. this is an example of a(n) _________ brand.

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Of all the federal regulatory units, the ____ most heavily influences marketing activities.

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Nike, kitchenaid, and sony are all examples of the use of _____ brands.

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Nations that are high in _____ are most likely to be slower to adopt product innovations.

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Moving from television broadcast into e-commerce has allowed hsn to achieve _______ excellence.

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Most graphical display ads are billed on a _____ basis.

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Members of a company

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Mcdonald

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Markup pricing may be expressed in terms of a percentage of either the ____ or the cost.

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Marketers primarily focus their environmental analysis on ____ competitors.

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Marketers can actively influence the _____, but they usually are unable to control the _____.

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Lowes and best buy would most likely be found in a _____ shopping center

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The perceptions of __________ are being measured in a perceptual map.

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Market testing can take a long time, and this can result in ________.

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The persons who are most likely to have a functionally decorated office are those of the ____ style

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A(n) __________ is a need or want strong enough to cause a person to seek satisfaction.

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A(n) _____ is a tangible product, something we can see, touch, smell, hear, taste, or possess.

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Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.

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_____ are nonfinancial forms of compensation provided to employees.

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If you purchase production capacity and automation, they are available ____.

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Identifying, describing and promoting the product are three functions of ______.

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During the _____________ stage of the fashion cycle, new styles are sought by trendsetters?

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Deciding on store atmosphere is an example of a __________.

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Comparative advertising works best when ________.

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Companies that specialize in sentiment analysis are least likely to look at __________ for data.

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A site with enormous readership is labeled a(n) ________ site.

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________ involves combining two or more systems of transportation to move products.

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________ advertising supports a particular view or position on an issue.

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______ involves attempts to draw consumers and establishments to a certain physical region.

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A testimonial written in story form is known as a(n) ____.

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A differentiated targeting strategy is a strategy that __________.

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______ segmentation delves into how consumers actually describe themselves.

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Salespeople use the consultative sales presentation because ________.

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For most products, the upc code would be located on the _______ package.

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The unit variable cost (uvc) equals variable cost (vc) divided by __________.

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Capturing customers' clicking behavior is referred to as ________.

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The 80/20 rule is most directly related to ________ segmentation.

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The _____ of marketing research is to address "what if" questions.

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Phasing out weak items is a product strategy in the __________ phase.

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Prestige pricing is considered to be a __________ approach to pricing.

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In the context of controlling middlemen, parallel importing is also known as _____.

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_____ refers to the inability of services to be stored, warehoused, or inventoried.

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There are four categories of __________ brands: premium, generic, copycat and exclusive co-brands.

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The retailer can _____ to liquidate markdown merchandise.

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Washing machines and refrigerators are in the _____ stage of the product life cycle.

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The preapproach stage occurs __________ and extends the qualification of leads procedure.

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Total customer satisfaction is measured based on the relationship of ________.

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The scanner data collected by frito-lay is a form of ________ data.

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The more formal the vertical marketing system, the _______.

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The _____ process determines the content, look, and feel of product advertisements.

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________ advertising primarily maintains brand relationships and is important for mature products.

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A common advantage of a promotion is that ______.

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The majority of the brands marketed in the united states are _____ brands.

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Sales forecasting is an example of a(n) _____ task.

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A ________ brings buyers and sellers together and assists in negotiations.

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_____ are companies that have a small share of a slow-growing market.

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With the help of ________ systems, consumers can avoid watching ads.

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Personality and lifestyle are both variables used to employ __________ segmentation.

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Companies today see channel members as first-line customers and practice strong ________.

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Two key types of synergies are __________.

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In a(n) ______, all of the members are skilled specialists in a particular trade.

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A measure termed ________ describes how useful an ad message is to the consumer doing the search.

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The sales message varies little from customer to customer in a(n) _____.

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__________ retailing refers to the creation of a seamless cross-channel buying experience.

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The first step of drug addiction treatment is to __________.

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Tony hsieh served as ceo of _____, and eventually sold the firm to amazon for $900 million.

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Tide detergent, ralph lauren polo shirts, and hewlett-packard printers are all examples of _____.

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The perceptions of __________ are being measured in a perceptual map.

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The more ____ involved with delivering a service, the greater the degree of heterogeneity.

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Moving products and materials from suppliers to the factory is known as ________ logistics.

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Most graphical display ads are billed on a _____ basis.

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In the ethical decision-making framework, brainstorming for alternatives takes place _______.

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A quantity discount is a price reduction for buyers who ________.

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A product's _____ is most likely to influence the purchase decision of the consumers.

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Coupons, rebates, samples, and sweepstakes are all examples of __________.

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Using a ___________, merchandise cartons are prepackaged by the vendor for a specific store.

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Because of a service's ____, standardization and quality are difficult to control.

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_____ dominate the market by offering a huge variety of one type of product.

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Estee lauder would not choose to sell to cvs or dollar general because ________.

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Est?e lauder would not choose to sell to cvs or dollar general because ________.

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In a print ad, the _____ is a link between the headline and the sales ideas presented in the text.

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Value is a function of ___________ and ___________?

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In order to understand a customer's wants, a marketer must understand __________?

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Positioning your product in the market involves ________.

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Online advertisers pay a rate called a ______.

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_____ was the first major composer to demand equal footing with the aristocracy.

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Ups, fedex, dhl, and other shipping companies support other firms' __________ marketing goals.

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The primary objective of ________ advertising is to build selective demand.

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The citizen-action publics in a company's marketing environment include ________.

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The bedrock principle of business is that it should ________.

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The swoosh that appears on every nike product is an example of a __________.

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In terms of imc strategy, the _____ refer(s) to the specific people the imc will reach.

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In established businesses, a large proportion of b2b purchases fall into the __________ category.

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A _________ is an endorsement from a customer praising a firm's product.

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The __________ on packages were intended to improve inventory control for businesses.

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The 80-20 rule reflects the idea that ________.

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Price setting is usually determined by ________ in small companies.

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Online ads that incorporate animation, video, sound, and interactivity are called ________.

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Producers benefit from using intermediaries because they ________.

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Power centers are characterized by the ________.

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The ________ requires sellers to provide detailed nutritional information on food products.

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The ________ addresses the roles of the community, region, nation, and world in a business.

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The _____ stage of ethical development represents the morality of the mature adult.

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The _____ are the gatekeepers who decide if the ad will run or not.

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Specialty stores are characterized by ________.

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Selective distribution is a strategy in which ________.

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Rolls-royce uses _____ distribution on sell its automobiles.

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Stores such as walmart, best buy, petsmart, david's bridal, and dsw shoes use ________ positioning.

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A company or store gains a(n) ________ by differentiating its products and delivering more value.

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The aida model identifies the characteristics of an effective ________.

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In a swot analysis, ________ include favorable trends in the external environment.

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A strategy of exclusive dealing is most likely considered legal if ________.

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_________ is an assessment of what the customer gets compared with what the customer gives up.

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________ is a reflection of the power shift to buyers from sellers.

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According to the textbook, the unique value provided by business angels is they ________.

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A product line is most likely too short if managers can ________.

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A mission statement includes identification of an organization's ________.

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A church targeting different demographic groups to increase attendance is an example of ________.

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"now available?the latest fall fashions"" is an example of a(n) __________ advertising message.

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________ refers to the practice of including ethnic themes within a company's mainstream marketing.

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Customers who are classified as true believers ________.

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Customer involvement is ____ on a b2c specialty purchase.

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Specialty stores carry ________ with ________ within them.

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Smart marketers always emphasize ________.

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In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

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Firms achieve ___________ through efficient procedures and excellent supply chain management.

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Critics charge that promotion adds only ________ to a product.

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Service variability means that ________.

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Costco's kirkland signature products are an example of a ________.

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A _____ refers to an overall orderly arrangement of all the format elements of an ad.

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________ carry a narrow assortment of product lines with deep assortments within those lines.

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Mechanical, personal, or neuromarketing methods are ways that __________ data can be collected.

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The ________ is the center of all marketing strategies.

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_________ utility exists when a product is readily accessible where potential customers need it

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In the _____ stage of the product life cycle, organizations focus on building primary demand.

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A pharmaceutical company giving free samples of medicine to a physician is ________ sampling.

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A good or service intended primarily for use in producing other goods or services is a ____ product

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________ are put in place to identify deviations in expected performance of marketing efforts.

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An attractive product idea must be developed into a ________.

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A market-penetration pricing policy should least likely be used for a new product when ________.

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Bread, gasoline, and ____ are examples of convenience products.