Sports Marketing MCQ
1. A general term for a middleman that actually buys and then resells goods is a _____.
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2. Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.
Answer
Correct Answer:
Full-service
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3. The utility created by converting production inputs into finished products is called ____ utility.
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4. Positioning is the __________ and final step in the target marketing process.
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5. Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.
Answer
Correct Answer:
All five of their senses to examine products
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6. One of the most significant issues of online retailing is _____.
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7. Multiple items marketed under the same brand name are called a __________.
Answer
Correct Answer:
Family brand
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8. Goods can be divided into __________ goods and __________ goods.
Answer
Correct Answer:
Durable: nondurable
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9. The key to persuading customers to buy your products is delivering _____.
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10. Money used for entertainment comes from ____ income
Answer
Correct Answer:
Discretionary
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11. Marketing is as much about helping sellers sell products and services, as it is about __________.
Answer
Correct Answer:
Helping buyers buy
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12. Sports marketing includes the marketing of ______.
Answer
Correct Answer:
Products, services, entities, and recruitment
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13. Open innovation may enhance the __________ stage of the new-product process.
Answer
Correct Answer:
Idea generation
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14. Psychographic analysis and behavioral analyses are examples of methods of ________.
Answer
Correct Answer:
Market segmentation
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15. Manufacturers' agents are most likely used in such lines as ________.
Answer
Correct Answer:
Apparel, furniture, and electrical goods
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16. In a ""seller's market"" ________.
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Correct Answer:
Demand exceeds supply
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17. Companies use _____ to coordinate their messages through every promotional vehicle.
Answer
Correct Answer:
Integrated marketing communication
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18. Car rental firms, hair dressers, and management consultants provide ________.
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19. A limited-line wholesaler would be expected to carry a ____ product mix.
Answer
Correct Answer:
Narrow and deep.
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20. _____ is a trial mini-launch of a product in limited areas that represent the potential market.
Answer
Correct Answer:
Test marketing
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21. Internal forces such as _____ and ______ affect consumer choices.
Answer
Correct Answer:
Age, Attitude
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22. ______ is/are anything that an organization owns that can be used to generate future revenues.
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23. A product can be classified as 'new' if it __________ from existing products.
Answer
Correct Answer:
Is functionally different
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24. While there are the four ps of marketing, there are the __________ ps of services marketing.
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25. When choosing retail partners, manufacturers look at all of the following except _______.
Answer
Correct Answer:
Number of advertising outlets
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26. Understanding consumers' _____ is fundamental to marketing success.
Answer
Correct Answer:
Needs and wants
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27. The key to market positioning is _______.
Answer
Correct Answer:
Defining the marketing mix variables
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28. Sporting events, festivals, and social events are all part of the ________ market.
Answer
Correct Answer:
Special event
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29. Price serves the function of ____ for goods, services, and financial resources.
Answer
Correct Answer:
Allocator
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30. Personal selling to marketing channel members indicates a _____.
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31. Once a firm has segmented the market, the next step is to ________.
Answer
Correct Answer:
Select a target market
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32. In the marketing mix, place includes ________.
Answer
Correct Answer:
Logistics
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33. In order for customers to acquire a total product offering, the customer must offer the ________.
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34. In doing your pitch letter you will want to address ________.
Answer
Correct Answer:
None of these
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35. General merchandise retailers include all of the following except _______.
Answer
Correct Answer:
Convenience stores
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36. Census data are ________ and ________ data for marketing researchers
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Correct Answer:
External; secondary
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37. Car manufacturers tend to use the ____ approach in choosing their target market.
Answer
Correct Answer:
Differentiated
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38. Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions.
Answer
Correct Answer:
Brand positioning
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39. A viable target market should ________.
Answer
Correct Answer:
Have needs that can adequately be served by the marketer
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40. A firm's ________ is determined by the number of separate items within the same category.
Answer
Correct Answer:
Product line length
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41. A company's financial records are a source of ________ and ________ data for marketing researchers.
Answer
Correct Answer:
Internal; primary
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42. A _____ specifies a target market and a related marketing mix.
Answer
Correct Answer:
Marketing strategy
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43. A _____ is all the products offered by an organization.
Answer
Correct Answer:
Product mix
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44. __________ refers to analyzing, planning, implementing, and controlling sales force activities.
Answer
Correct Answer:
Sales force management
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45. __________ begins with new-product purchases first by innovators, and then by early adopters.
Answer
Correct Answer:
Diffusion of innovation
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46. _____ segmentation is a vital starting point for most marketers
Answer
Correct Answer:
Demographic
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47. _____ has the important function of providing revenue to sustain a firm.
Answer
Correct Answer:
Marketing
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48. A unit of sale is the _______________ that a person can buy a product or service in.
Answer
Correct Answer:
Smallest chunk
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49. The responses marketers seek from prospects include all of the following except ________.
Answer
Correct Answer:
Decampment
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50. Viral marketing is least likely to occur via ________
Answer
Correct Answer:
Television
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51. The two central concerns of marketing are __________.
Answer
Correct Answer:
Discovering and satisfying consumer needs
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52. Strategy formulation is the process of _____.
Answer
Correct Answer:
Choosing among different strategies and altering them to best fit the organization
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53. A sales response function relates the _______ , and the form of the function is usually _______ .
Answer
Correct Answer:
Expense of marketing effort to the marketing results obtained; S-shaped.
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54. A brand name refers to __________.
Answer
Correct Answer:
Any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services
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55. __________ are products organizations buy that assist in providing other products for resale.
Answer
Correct Answer:
Business products
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56. A ________ is a modification to an existing product.
Answer
Correct Answer:
Commercial innovation
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57. A ________ is a firm's total product offering designed to satisfy a group of target customers.
Answer
Correct Answer:
Product line
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58. __________ is not a marketing function.
Answer
Correct Answer:
Production
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59. _____ involves purchasing the right to use another company?s brand name or symbol.
Answer
Correct Answer:
Licensing
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60. Developing distribution objectives is the __________ step in the distribution planning process.
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61. The number of product lines a firm offers is referred to as the _____ of its product mix.
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62. Selling of products from a seller to a customer creates ________ utility.
Answer
Correct Answer:
Possession
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63. Awareness is the __________ stage in a consumer’s adoption of a new product.
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64. All of the following are steps in new product development except ________.
Answer
Correct Answer:
Brand awareness
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65. A ________ consists of all the product lines and items that a particular seller offers for sale.
Answer
Correct Answer:
Product mix
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66. A physical characteristic or quality of a product is referred to as a ____.
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67. A product in the maturity stage will most likely require ________ advertising.
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68. _____ is a form of institutional advertising.
Answer
Correct Answer:
Advocacy advertising
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69. _____ is a form of distribution aimed at maximum market coverage.
Answer
Correct Answer:
Intensive distribution
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70. The marketing process captures value from customers by __________.
Answer
Correct Answer:
Creating profits and customer equity
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71. The following are all functions of a chief information officer (cio) except ________.
Answer
Correct Answer:
Overseeing the accounting office
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72. The first step in strategic planning involves __________.
Answer
Correct Answer:
Defining the company's mission.
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73. Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.
Answer
Correct Answer:
Free samples
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74. _______ attributes are those that require some trial or consumption before evaluation.
Answer
Correct Answer:
Experience
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75. _______ are mostly comprised of experience and credence qualities.
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76. _____ is the full introduction of a complete marketing strategy and the launch of a product.
Answer
Correct Answer:
Commercialization
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77. Downsizing reduces the __________.
Answer
Correct Answer:
Package content without changing its size while maintaining or increasing the package price
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78. Channels designed to return goods to their producers are called _____ channels.
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79. Brand ________ refers to how highly consumers regard and respect the brand.
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80. Automakers such as chrysler, ford, and general motors utilize a __________ network.
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81. An example of a tangible purchase is _______.
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82. Conducting a health fair at a local hospital is an example of ________ marketing.
Answer
Correct Answer:
Event marketing
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83. _____ constitute the regular expenses a firm incurs in its daily operations.
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