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Sports Marketing MCQ

Sports Marketing

1. A general term for a middleman that actually buys and then resells goods is a _____.

Answer

Correct Answer: Retailer

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2. Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.

Answer

Correct Answer: Full-service

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3. The utility created by converting production inputs into finished products is called ____ utility.

Answer

Correct Answer: Form

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4. Positioning is the __________ and final step in the target marketing process.

Answer

Correct Answer: Third

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5. Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.

Answer

Correct Answer: All five of their senses to examine products

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6. One of the most significant issues of online retailing is _____.

Answer

Correct Answer: Security

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7. Multiple items marketed under the same brand name are called a __________.

Answer

Correct Answer: Family brand

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8. Goods can be divided into __________ goods and __________ goods.

Answer

Correct Answer: Durable: nondurable

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9. The key to persuading customers to buy your products is delivering _____.

Answer

Correct Answer: Value

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10. Money used for entertainment comes from ____ income

Answer

Correct Answer: Discretionary

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11. Marketing is as much about helping sellers sell products and services, as it is about __________.

Answer

Correct Answer: Helping buyers buy

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12. Sports marketing includes the marketing of ______.

Answer

Correct Answer: Products, services, entities, and recruitment

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13. Open innovation may enhance the __________ stage of the new-product process.

Answer

Correct Answer: Idea generation

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14. Psychographic analysis and behavioral analyses are examples of methods of ________.

Answer

Correct Answer: Market segmentation

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15. Manufacturers' agents are most likely used in such lines as ________.

Answer

Correct Answer: Apparel, furniture, and electrical goods

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16. In a ""seller's market"" ________.

Answer

Correct Answer: Demand exceeds supply

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17. Companies use _____ to coordinate their messages through every promotional vehicle.

Answer

Correct Answer: Integrated marketing communication

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18. Car rental firms, hair dressers, and management consultants provide ________.

Answer

Correct Answer: Services

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19. A limited-line wholesaler would be expected to carry a ____ product mix.

Answer

Correct Answer: Narrow and deep.

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20. _____ is a trial mini-launch of a product in limited areas that represent the potential market.

Answer

Correct Answer: Test marketing

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21. Internal forces such as _____ and ______ affect consumer choices.

Answer

Correct Answer: Age, Attitude

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22. ______ is/are anything that an organization owns that can be used to generate future revenues.

Answer

Correct Answer: Assets

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23. A product can be classified as 'new' if it __________ from existing products.

Answer

Correct Answer: Is functionally different

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24. While there are the four ps of marketing, there are the __________ ps of services marketing.

Answer

Correct Answer: 8

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25. When choosing retail partners, manufacturers look at all of the following except _______.

Answer

Correct Answer: Number of advertising outlets

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26. Understanding consumers' _____ is fundamental to marketing success.

Answer

Correct Answer: Needs and wants

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27. The key to market positioning is _______.

Answer

Correct Answer: Defining the marketing mix variables

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28. Sporting events, festivals, and social events are all part of the ________ market.

Answer

Correct Answer: Special event

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29. Price serves the function of ____ for goods, services, and financial resources.

Answer

Correct Answer: Allocator

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30. Personal selling to marketing channel members indicates a _____.

Answer

Correct Answer: Push

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31. Once a firm has segmented the market, the next step is to ________.

Answer

Correct Answer: Select a target market

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32. In the marketing mix, place includes ________.

Answer

Correct Answer: Logistics

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33. In order for customers to acquire a total product offering, the customer must offer the ________.

Answer

Correct Answer: Price

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34. In doing your pitch letter you will want to address ________.

Answer

Correct Answer: None of these

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35. General merchandise retailers include all of the following except _______.

Answer

Correct Answer: Convenience stores

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36. Census data are ________ and ________ data for marketing researchers

Answer

Correct Answer: External; secondary

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37. Car manufacturers tend to use the ____ approach in choosing their target market.

Answer

Correct Answer: Differentiated

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38. Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions.

Answer

Correct Answer: Brand positioning

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39. A viable target market should ________.

Answer

Correct Answer: Have needs that can adequately be served by the marketer

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40. A firm's ________ is determined by the number of separate items within the same category.

Answer

Correct Answer: Product line length

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41. A company's financial records are a source of ________ and ________ data for marketing researchers.

Answer

Correct Answer: Internal; primary

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42. A _____ specifies a target market and a related marketing mix.

Answer

Correct Answer: Marketing strategy

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43. A _____ is all the products offered by an organization.

Answer

Correct Answer: Product mix

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44. __________ refers to analyzing, planning, implementing, and controlling sales force activities.

Answer

Correct Answer: Sales force management

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45. __________ begins with new-product purchases first by innovators, and then by early adopters.

Answer

Correct Answer: Diffusion of innovation

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46. _____ segmentation is a vital starting point for most marketers

Answer

Correct Answer: Demographic

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47. _____ has the important function of providing revenue to sustain a firm.

Answer

Correct Answer: Marketing

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48. A unit of sale is the _______________ that a person can buy a product or service in.

Answer

Correct Answer: Smallest chunk

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49. The responses marketers seek from prospects include all of the following except ________.

Answer

Correct Answer: Decampment

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50. Viral marketing is least likely to occur via ________

Answer

Correct Answer: Television

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51. The two central concerns of marketing are __________.

Answer

Correct Answer: Discovering and satisfying consumer needs

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52. Strategy formulation is the process of _____.

Answer

Correct Answer: Choosing among different strategies and altering them to best fit the organization

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53. A sales response function relates the _______ , and the form of the function is usually _______ .

Answer

Correct Answer: Expense of marketing effort to the marketing results obtained; S-shaped.

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54. A brand name refers to __________.

Answer

Correct Answer: Any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services

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55. __________ are products organizations buy that assist in providing other products for resale.

Answer

Correct Answer: Business products

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56. A ________ is a modification to an existing product.

Answer

Correct Answer: Commercial innovation

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57. A ________ is a firm's total product offering designed to satisfy a group of target customers.

Answer

Correct Answer: Product line

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58. __________ is not a marketing function.

Answer

Correct Answer: Production

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59. _____ involves purchasing the right to use another company?s brand name or symbol.

Answer

Correct Answer: Licensing

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60. Developing distribution objectives is the __________ step in the distribution planning process.

Answer

Correct Answer: First

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61. The number of product lines a firm offers is referred to as the _____ of its product mix.

Answer

Correct Answer: Width

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62. Selling of products from a seller to a customer creates ________ utility.

Answer

Correct Answer: Possession

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63. Awareness is the __________ stage in a consumer’s adoption of a new product.

Answer

Correct Answer: First

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64. All of the following are steps in new product development except ________.

Answer

Correct Answer: Brand awareness

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65. A ________ consists of all the product lines and items that a particular seller offers for sale.

Answer

Correct Answer: Product mix

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66. A physical characteristic or quality of a product is referred to as a ____.

Answer

Correct Answer: Feature

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67. A product in the maturity stage will most likely require ________ advertising.

Answer

Correct Answer: Reminder

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68. _____ is a form of institutional advertising.

Answer

Correct Answer: Advocacy advertising

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69. _____ is a form of distribution aimed at maximum market coverage.

Answer

Correct Answer: Intensive distribution

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70. The marketing process captures value from customers by __________.

Answer

Correct Answer: Creating profits and customer equity

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71. The following are all functions of a chief information officer (cio) except ________.

Answer

Correct Answer: Overseeing the accounting office

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72. The first step in strategic planning involves __________.

Answer

Correct Answer: Defining the​ company's mission.

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73. Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.

Answer

Correct Answer: Free samples

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74. _______ attributes are those that require some trial or consumption before evaluation.

Answer

Correct Answer: Experience

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75. _______ are mostly comprised of experience and credence qualities.

Answer

Correct Answer: Products

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76. _____ is the full introduction of a complete marketing strategy and the launch of a product.

Answer

Correct Answer: Commercialization

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77. Downsizing reduces the __________.

Answer

Correct Answer: Package content without changing its size while maintaining or increasing the package price

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78. Channels designed to return goods to their producers are called _____ channels.

Answer

Correct Answer: Reverse

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79. Brand ________ refers to how highly consumers regard and respect the brand.

Answer

Correct Answer: Esteem

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80. Automakers such as chrysler, ford, and general motors utilize a __________ network.

Answer

Correct Answer: Dealer

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81. An example of a tangible purchase is _______.

Answer

Correct Answer: Clothing

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82. Conducting a health fair at a local hospital is an example of ________ marketing.

Answer

Correct Answer: Event marketing

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83. _____ constitute the regular expenses a firm incurs in its daily operations.

Answer

Correct Answer: Supplies

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