Correct Answer:
The URL of your inserted link is altered to avoid phishing filters
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2. True or False? Once an autoresponder is set up, you can change the contact list it sends to whenever you want.
Answer
Correct Answer:
False
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3. All of the following are notification options when creating a new list EXCEPT
Answer
Correct Answer:
Weekly Summaries
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4. If you want to share an email report with someone without including any MailChimp branding, which report would you use?
Answer
Correct Answer:
VIP Report
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5. When editing your content, which keyboard shortcut pushes to MailChimp Mobile?
Answer
Correct Answer:
CTRL + 3
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6. What does the term "Bulking" mean?
Answer
Correct Answer:
When an email is routed to the spam folder instead of the inbox
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7. When formatting custom list information, which tag will properly display first names, "JOHN" and "sAlly" as "John" and "Sally", when you send an email?
Answer
Correct Answer:
*|TITLE:FNAME|*
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8. True or False? The Clear Styles tool doesn't work for content pasted in from Microsoft Word.
Answer
Correct Answer:
True
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9. What are the two main tabs on the Reports dashboard?
Answer
Correct Answer:
Overview and Revenue
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10. Which of the following is one of the six primary forms of authentication?
Answer
Correct Answer:
Sender Policy Framework (SPF)
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11. A BARF report is
Answer
Correct Answer:
a report that displays statistics on every campaign you have ever sent
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12. Which of these is not a PAID service of MailChimp?
Answer
Correct Answer:
Annual Subscription
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13. As an online seller, what does The Top Fives customer list show on your MailChimp dashboard?
Answer
Correct Answer:
Customers Sorted By Revenue
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14. When building a campaign layout, what content block is available when customizing your layout?
Answer
Correct Answer:
Image
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15. What would be wrong when importing this group name from an Excel document: "Smarterer Employees, List 1"
Answer
Correct Answer:
The comma hasn't been escaped with a "\"
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16. Which merge tag adds the email subject line in the body wherever the tag is placed?
Answer
Correct Answer:
*|MC:SUBJECT|*
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17. True or False? Uploading an image is only available to users with Author level or higher permissions.
Answer
Correct Answer:
True
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18. If you'd like to copy content from websites, email programs, and sources other than a word processor when creating campaign content, which option should you use in the content editor toolbar?
Answer
Correct Answer:
The plain-text paste tool
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19. True or False? If you've entered campaign-specific content in the Campaign Builder, and then make a change to a template in the Templates section, MailChimp won't change your draft campaign.
Answer
Correct Answer:
True
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20. Which of these emails will allow MailChimp to track an open?
Answer
Correct Answer:
An HTML email where the recipient turns on "View Images"
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21. What would you use "Aviary" to do?
Answer
Correct Answer:
Edit images
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22. Chimp Chatter is a usful tool because
Answer
Correct Answer:
it tells you what individual users are doing (subscribing, unsubscribing, updating preferences)
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23. The overview of your account displayed as status updates right in your account Dashboard is called:
Answer
Correct Answer:
Chimp Chatter
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24. Forever Free Pricing allows you to send ________ emails per month
Answer
Correct Answer:
12000
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25. Which of these is not a MailChimp template?
Answer
Correct Answer:
AutoImporter
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26. A/B Split Campaigns are
Answer
Correct Answer:
Campaigns used to track two different emails sent to different users and to compare those emails to determine which will be more successful
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27. What is one issue with Open Email Tracking?
Answer
Correct Answer:
Many email services block images from automatically opening and the MailChimp graphic must be displayed in order for it to count as "opened".
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28. Which of the following are NOT a MailChimp A/B Split Testing option?
Answer
Correct Answer:
Call to action button color
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29. Which of these are a type of MailChimp template?
Answer
Correct Answer:
All are template types
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30. Which regulation was created to protect email recipients from SPAM?
Answer
Correct Answer:
CAN-SPAM Act
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31. System tags MailChimp provides or tags that are automatically created when you add fields to your list are called:
Answer
Correct Answer:
Merge tags
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32. What is MailChimp's plugin to track individual visitors to your commerce website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp?
Answer
Correct Answer:
Ecommerce360
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33. Which type of automatic email campaign will only send when subscribers meet specific conditions?
Answer
Correct Answer:
Autoresponder
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34. Which of the following are included in MailChimps Analytics360?
Answer
Correct Answer:
ROI for your campaign
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35. Which of these are absolutely required in each email sent with MailChimp?
Answer
Correct Answer:
An unsubscribe link
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36. What are the only two contact list file types MailChimp can upload?
Answer
Correct Answer:
.csv and .txt
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37. Step 1 of creating an email marketing plan is ______?
Answer
Correct Answer:
Define Your Readers
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38. If a contact has either unsubscribed and resubscribed, or soft bounced in the past, what rating will they most likely have?
Answer
Correct Answer:
One star
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39. True or False? MailChimp blocks all affiliate links.
Answer
Correct Answer:
False
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40. The little blurb in your email campaigns (usually in the footer) that helps your recipients remember how you got their email address is called:
Answer
Correct Answer:
A permission reminder
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41. Which of these are NOT types of campaigns you can create from the default "Create Campaign" button?
Answer
Correct Answer:
CSS Formatted Campaign
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42. Until recipients give your email permission to load images, they will only see the_______ that you create for your image.
Answer
Correct Answer:
Alt-text
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43. True or False? You must manually remove unsubscribes from your contact list.
Answer
Correct Answer:
False
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44. Which of the following are part of MailChimps API integrations directory?
Answer
Correct Answer:
HootSuite Integration
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45. What security precautions can you take to protect your email marketing campaign?
Answer
Correct Answer:
Run anti-virus and malware scans daily
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46. If you want to alert your blog followers to new posts, which campaign would be the best option?
Answer
Correct Answer:
An RSS-driven campaign
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47. True or false? Inactive members are automatically removed from your contact list.
Answer
Correct Answer:
False
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48. True or False? You can embed video into your email.
Answer
Correct Answer:
True
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49. Which of the following are email messages returned to the sender because the recipient's address is no longer valid?
Answer
Correct Answer:
Hard Bounce
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50. If you want to personalize each email with the first name of the recipient, what merge tag do you use?
Answer
Correct Answer:
*|FNAME|*
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51. How would an email campaign use MailChimp's A/B split testing tool?
Answer
Correct Answer:
Send two different test emails to a small portion of recipients for testing
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52. One suggested way you can solve deliverability problems is by:
Answer
Correct Answer:
Setting up stricter opt-in measures
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53. Which link protocol does MailChimp NOT support?
Answer
Correct Answer:
FTP
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54. What is an Autoresponder?
Answer
Correct Answer:
a MailChimp campaign type
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55. Which of these platforms support MailChimp integration?
Answer
Correct Answer:
All of these
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56. What is the difference between a template and a campaign?
Answer
Correct Answer:
Template is the layout, campaign is the content
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57. Which of the following allow importing of subscribers into your list?
Answer
Correct Answer:
(All of these choices)
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58. Directly sending or uploading a file created from another program is not possible when creating a campaign with MailChimp. You would first need to convert a file into:
Answer
Correct Answer:
Clean HTML
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59. Which common mistakes do you want to avoid when creating your newsletter?
Answer
Correct Answer:
All of the above
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60. To create tailored follow-up or welcome emails, send automatic birthday emails, and foster subscriber engagement in your MailChimp lists, you would set up a(n):
Answer
Correct Answer:
Autoresponder
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61. What is the user interface for MailChimp editor
Answer
Correct Answer:
Drag and Drop
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62. Which of the following options are available when selecting an email template?
Answer
Correct Answer:
Drag & Drop Editor
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63. Which of these are accepted list types?
Answer
Correct Answer:
People who sign up with you for email
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