Which of the following are the most useful indices when setting the marketing objectives of a company?

i)Sales

ii)Profitability

iii)Share price

iv)Market share

_________ is one of the activities (functions) performed in ___________.

The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix

Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

If __________ is higher than __________, customers will be satisfied.

A company using market share pricing has a _____ pricing objective.

A company or store gains a(n) ________ by differentiating its products and delivering more value.

A company launching a new product must first decide ________.

When the total market expands, the market ________ usually gains the most.

When a market segment is large or profitable enough to serve, it is termed ________.