Correct Answer: strengths
Explanation:
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More Marketing Management Test MCQ Questions
Which are the most useful indices when setting the marketing objectives of a company? i)Sales ii)Profitability iii)Share price iv)Market share
_________ is one of the activities (functions) performed in ___________.
The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.
Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix
Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.
A company's external sources of new product ideas include its ________.
A company using market share pricing has a _____ pricing objective.
A company or store gains a(n) ________ by differentiating its products and delivering more value.
A company launching a new product must first decide ________.
When the total market expands, the market ________ usually gains the most.