Choose the correct order of the following steps required in the formulation of marketing strategy:

i)Selecting the most profitable marketing mix option

ii)Finding alternative marketing mix options

iii)Determination of marketing objectives

iv)Creating conditions for implementing the chosen marketing mix

Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

If __________ is higher than __________, customers will be satisfied.

Which are not functions performed by the management information system?

Which is a benefit of non-personal channels of communication?

Total 'sales variance' is calculated by adding sales ________ variance and sales _________ variance.

When the total market expands, the market ________ usually gains the most.

When a market segment is large or profitable enough to serve, it is termed ________.

View-through rate measures the ________ response rate to an ad.

To create successful new products, a company must _______.

There are seven commonly used organizational buying criteria. one of them is __________.