View-through rate measures the ________ response rate to an ad.

When a market segment is large or profitable enough to serve, it is termed ________.

When the total market expands, the market ________ usually gains the most.

A company launching a new product must first decide ________.

A company or store gains a(n) ________ by differentiating its products and delivering more value.

A company using market share pricing has a _____ pricing objective.

If __________ is higher than __________, customers will be satisfied.

Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix

The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

_________ is one of the activities (functions) performed in ___________.