When the total market expands, the market ________ usually gains the most.

A company launching a new product must first decide ________.

A company or store gains a(n) ________ by differentiating its products and delivering more value.

A company using market share pricing has a _____ pricing objective.

A company's external sources of new product ideas include its ________.

A corporate vms has the advantage of controlling the entire distribution chain under ________.

Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix

The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

_________ is one of the activities (functions) performed in ___________.

Which are the most useful indices when setting the marketing objectives of a company? i)Sales ii)Profitability iii)Share price iv)Market share

The 'S' in SWOT analysis refers to: