The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix

Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

If __________ is higher than __________, customers will be satisfied.

Which are not functions performed by the management information system?

Which is a benefit of non-personal channels of communication?

A company launching a new product must first decide ________.

When the total market expands, the market ________ usually gains the most.

When a market segment is large or profitable enough to serve, it is termed ________.

View-through rate measures the ________ response rate to an ad.

To create successful new products, a company must _______.