There are seven commonly used organizational buying criteria. one of them is __________.

To create successful new products, a company must _______.

View-through rate measures the ________ response rate to an ad.

When a market segment is large or profitable enough to serve, it is termed ________.

When the total market expands, the market ________ usually gains the most.

A company launching a new product must first decide ________.

Which is a benefit of non-personal channels of communication?

Which are not functions performed by the management information system?

If __________ is higher than __________, customers will be satisfied.

Which statement is/are true? i)Marketers do not create demand, they only meet it. ii)Political lobbying is a type of marketing communication.

Choose the correct steps required in the formulation of marketing strategy: i)Selecting the most profitable marketing mix option ii)Finding alternative marketing mix options iii)Determination of marketing objectives iv)Creating conditions for implementing the chosen marketing mix