First step in analysis of customer value is to

Difference between customers evaluation including all costs incurred and benefits is called

The marketing messages committed to customers wishes is a part of

. The method used to assess real cost of providing services to an individual customer is

_______is any occasion on which the brand or product is used by end customers.

________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

CRM technology can help in

This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.