. Company's monetary, time and energy cost, all are included in

First step in analysis of customer value is to

Difference between customers evaluation including all costs incurred and benefits is called

The marketing messages committed to customers wishes is a part of

. The method used to assess real cost of providing services to an individual customer is

_______is any occasion on which the brand or product is used by end customers.

This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

CRM technology can help in