The marketing messages committed to customers wishes is a part of

. The method used to assess real cost of providing services to an individual customer is

_______is any occasion on which the brand or product is used by end customers.

________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

CRM stands for

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

CRM technology can help in

This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

This is a central point in an enterprise from which all customer contacts are managed.