_______is any occasion on which the brand or product is used by end customers.

________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

CRM stands for

B2B stands for

B2C stands for

This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

This is a central point in an enterprise from which all customer contacts are managed.

. In buyer decision process, percentage of potential customers in a given target market is called

In buyer decision process, percentage of potential customers in a given target market is called